Content Marketing Executive

Content Marketing Executive

Full-Time No home office possible
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Overview

Are you a passionate Content Marketer looking for your next opportunity? We’d love to hear from you!

As a result of continued growth and development within the Marketing Department, we are searching for a talented Content Marketing creator to join our head office team based in Leeds.

Would you thrive in an open environment with a culture focused on delivering exceptional care for those that live with us? This role is ideal for someone motivated about storytelling through long‑form, educational and brand‑led content, with a keen eye for detail to communicate with confidence across our diverse audience.

Working with several internal stakeholders, this role would play a key part in the continual development of the Marketing strategy across print and digital platforms within the Group.

With almost 80 Care Homes and an impressive newbuild programme, we offer a challenging and rewarding environment for proactive and innovative individuals to flourish and develop.

Key Tasks

  • Own and evolve the brand’s tone of voice across all long‑form content.
  • Develop a content calendar aligned to strategic campaigns, seasonal priorities, and internal initiatives.
  • Lead the production of educational guides, leadership articles, brochures, and campaign assets.
  • Collaborate with design and digital teams to deliver high‑impact, multi‑channel content.
  • Support the development of dementia specific materials and lifestyle storytelling.
  • Work with PR partner to pitch stories, secure coverage, and respond to media opportunities.

What are we looking for?

  • Proven experience in content marketing, editorial or communications roles.
  • Strong writing, editing and storytelling skills.
  • Ability to manage multiple stakeholders and projects simultaneously.
  • Experience working in/ with the healthcare, care or regulated sectors (advantageous).
  • Familiarity with dementia care or healthcare communications (advantageous).
  • Knowledge of video production and visual storytelling (advantageous).

Benefits

  • Simply Health – company funded, providing cashback for prescriptions, optical and dental costs, 24/7 virtual GP access and more for you and up to 4 children.
  • Benefits platform – discounts across multiple retailers, leisure providers, hospitality etc.
  • Pension Scheme with Royal London.
  • Cycle to work scheme.
  • Service recognition.
  • Training support and development opportunities.
  • Employee Assistance Programme.
  • Discounted gym membership.
  • 25 days holiday with the option to purchase more.

*Benefits require completion of a 12‑week probationary period before they can be accessed.

**Benefit subject to deduction not taking colleague below National Living Wage.

Seniority level: Associate

Employment type: Full‑time

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Contact Detail:

Maria Mallaband Care Group Ltd Recruiting Team

Content Marketing Executive
Maria Mallaband Care Group Ltd
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