Senior Sales Executive

About the role

You’ll be joining IMG’s Hospitality Department; a team unlike any other, responsible for curating and selling premium live experiences across some of London’s most iconic events.

As a Senior Sales Executive, you’ll sit within the Arts & Entertainment and Tennis hospitality sales team, reporting directly to the Sales Manager.

This is a newly defined role shaped to bring fresh energy and individual sales firepower to a high‑performing team that’s growing its footprint across an expanding event portfolio.

Your focus will be selling across six flagship events, from Michelin‑star dining packages at the Giorgio Armani Tennis Classic to bespoke Christmas party experiences at Hyde Park Winter Wonderland.

Full portfolio spans

• Summer: Giorgio Armani Tennis Classic, Taste of London, Hampton Court Palace Festival, Blenheim Palace Festival
• Winter: Hyde Park Winter Wonderland, Glide at Battersea Power Station
• Year‑round: Chimney Lift at Battersea Power Station
• What Success Looks Like

In your first 3 months, you’ll have a confident command of the full event portfolio, your outbound activity will be consistent and structured, and you’ll have built an early pipeline of qualified new business prospects through proactive prospecting and outreach.

By month 6, you’ll be hitting your personal sales targets, converting new‑business prospects into confirmed bookings across at least two events, and your outreach strategy will be generating a steady flow of warm leads.

You’ll also have completed your first on‑site delivery period and received strong client feedback.

By month 12, you’ll be consistently achieving or exceeding your annual revenue targets, your pipeline will be healthy and well‑managed, and you’ll be bringing forward outreach ideas and market intelligence that help shape the team’s wider prospecting strategy.

You’ll have built a strong base of returning clients, proactively managing the re‑booking cycle, securing repeat revenue ahead of each event season, and growing those relationships through cross‑selling across the wider portfolio.

A client who started with one event is being introduced to two or three more.

• What You’ll Own
• Lead the outbound charge; build targeted prospect lists, execute high‑volume outbound call campaigns, send personalised outreach sequences, and relentlessly follow up until you get a yes or a clear no.

A consistent daily rhythm of calls, emails, and Linked In outreach is non‑negotiable.

• Develop and own your prospecting strategy; identify new prospect segments, research decision‑makers, craft tailored outreach messaging, and continuously refine your approach based on what’s working.
• Convert pipeline into revenue; take qualified prospects through the full sales cycle: discovery conversations, tailored proposals, negotiations, and closed deals.

Hold your price, handle objections confidently, and know when to push or pause.

• Manage and grow your account base; once you’ve won a client, own that relationship. Build genuine, lasting connections that generate re‑bookings, upsells, and referrals.
• Collaborate cross‑functionally; work closely with marketing, operations, accounts, and PR to ensure clients experience a seamless journey from first contact through to event day.
• Deliver on‑site; during the two key event seasons, work on‑site for 4–5 weeks across June and July and 5 weeks across November and December.

Long days, weekends included, ensuring every client receives the premium hospitality experience they’ve been promised.

• Report with accuracy; keep your CRM meticulously up to date, deliver timely sales reports, and provide accurate weekly and monthly revenue forecasting.
• Must‑Have Qualifications
• 2–3 years of proven sales experience, ideally in events, hospitality, or a closely related industry.
• A demonstrable track record of outbound sales success; you’ve hit targets by finding business, not waiting for it to come to you.
• Strong telesales skills and a genuine comfort with high‑volume outbound calling.
• Experience building and executing outreach strategies via phone, email, Linked In, or a combination.
• Excellent written and verbal communication skills, with the ability to craft compelling outreach messages and present confidently in meetings.
• High proficiency across Microsoft Office and solid working knowledge of CRM tools.
• The ability to manage your own workload, prioritise ruthlessly, and deliver without needing to be chased.
• Full flexibility to commit to extended on‑site working hours, including weekends, during June/July and November/December event delivery periods.
• Desired Attributes
• Is genuinely energised by outbound sales; the hunt motivates you, not drains you.
• Loves live events and understands intuitively what makes a hospitality experience feel special.
• Brings structure and discipline to prospecting; tracks activity, reflects on conversion rates, and constantly looks to improve.
• Writes outreach that actually gets replied to; is direct, human, and relevant without being pushy.
• Thrives in high‑energy, high‑pressure environments and brings a calm, solutions‑focused attitude when things get busy on‑site.
• Is looking to grow; wants to develop your career and is ready to put in the work, including the long hours that come with live event seasons, to get there.

Benefits

• Hybrid work environment (blend of in‑office and at‑home days).
• Pension match and access to a bespoke pension scheme.
• Paid parental leave.
• Employee Assistance Programme.
• Enhanced gyms, wellness and financial wellbeing apps access via Wellhub.
• Flexible paid time off.
• Equal Employment Opportunity

MARI is committed to fostering an inclusive workplace and to practicing anti‑discrimination across race, gender identity, sexual orientation, disability, and beyond.

We recognize that systemic inequality and discrimination remain challenges across the events and entertainment industry, and we are dedicated to driving meaningful progress — both within our own organisation and across the wider industry we are proud to be part of.

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