At a Glance
- Tasks: Lead creative digital strategies for Arts & Entertainment, driving engagement and visibility.
- Company: MARI Group, a global leader in live events and experiences.
- Benefits: Hybrid work, pension match, paid parental leave, and wellness programmes.
- Other info: Join a diverse team passionate about arts and culture.
- Why this job: Shape culture through innovative campaigns and impactful live experiences.
- Qualifications: 5 years in digital marketing with strong social media expertise.
The predicted salary is between 50000 - 65000 £ per year.
MARI is a global events and experiences company powering world-defining live experiences. Our portfolio of premium live properties spans sports, art, and entertainment — including the Madrid and Miami Open tennis tournaments, Frieze (a leading voice in contemporary art), and Barrett-Jackson (the premium U.S. collector car auction company). MARI also includes TodayTix Group, the global e-commerce leader for cultural experiences, connecting millions of customers with the best in live entertainment. MARI is reshaping the live events landscape — building a growing portfolio of category-defining events and brands that set the standard for what's next, across sports, entertainment, art, and lifestyle.
We are seeking a creative Senior Digital Manager to lead the content and influencer strategy for the Arts & Entertainment portfolio. This is a commercial and creative role within MARI’s expanding Arts & Ents division. You’ll sit within the Marketing team, working closely with Consumer Marketing, Creative, Digital and Event Management, and your work will have direct impact on the growth and engagement of our properties’ digital channels. You’ll directly manage 2+ digital coordinators. As the lead of social strategy, you'll be responsible for developing innovative, trend-led campaigns across platforms, while overseeing content production and influencer partnerships that amplify event visibility and audience reach. You’ll work closely with the Paid Acquisition Director to manage event paid media campaigns, ensuring creative content generates strong consumer engagement and commercial performance. This is a position for someone who thrives on creative content, backed by data insights.
If you're energized by live events and culture— and you have a proven track record of achieving strong results across social media metrics — this role was built for you. This is a full-time role and qualified candidates must be based in the UK. You'll be part of a hybrid team that values both connection and flexibility.
What Success Looks Like:
- Growth in social media channels, in terms of audience numbers and engagement
- Ticket sales and revenue increase YoY from digital channels
- Above industry standard engagement in social and paid media
- Implementation of new digital partnerships that drive increased brand awareness, social engagement and audience growth
- New influencer and content creator relationships that result in positive event coverage
What You'll Own:
- Lead and manage digital marketing content strategies
- Drive engagement through creativity and trends
- Lead on social-first content creation
- Partner cross-functionally with Paid Acquisition and Digital Product teams to create consistent storytelling and optimize results
- Own portfolio Influencer strategies and relationships
What You Bring:
- 5 years of proven experience in social media and digital marketing roles
- Proven track record of driving success through audience engagement and ticket sales
- Strong understanding of social media platforms, best practices and current trends
- Excellent interpersonal, stakeholder management, and presentation skills, with the ability to build strong working relationships
- Strong organizational, project management, and budget management skills, with the ability to work independently and meet deadlines
- Creative and analytical mindset, with a passion for arts and culture
Benefits:
- Hybrid work environment (blend of in-office and at-home days)
- Pension match and access to a bespoke pension scheme
- Paid Parental Leave
- Employee Assistance Programme
- Enhanced gyms, wellness and financial wellbeing apps access via Wellhub
- Flexible Paid Time Off
MARI believes in the power of live experiences to unite people — and we know that can only be achieved when we reflect the full diversity of the world around us. As a global company that shapes culture across sports, art, and entertainment, we are committed to fostering an inclusive workplace and to practicing anti-discrimination across race, gender identity, sexual orientation, disability, and beyond. We recognise that systemic inequality and discrimination remain challenges across the events and entertainment industry, and we are dedicated to driving meaningful progress — both within our own organisation and across the wider industry we are proud to be part of.
Senior Digital Manager, Arts & Entertainment (MARI) employer: Mari
IMG's Hospitality Department offers an exceptional work environment for a Senior Sales Executive, where you will be part of a dynamic team dedicated to delivering premium live experiences at iconic London events. With a strong focus on employee growth, a hybrid work model, and a commitment to inclusivity, IMG fosters a culture that values innovation and collaboration, ensuring that every team member can thrive while enjoying the unique advantages of working in one of the world's most vibrant cities.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Manager, Arts & Entertainment (MARI)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mari and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mari are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mari on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mari. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Manager, Arts & Entertainment (MARI)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mari. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mari:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mari’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mari
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mari will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mari, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
