At a Glance
- Tasks: Create and execute digital marketing strategies for exciting live events.
- Company: MARI Group, a global leader in live experiences and events.
- Benefits: Hybrid work, pension match, paid parental leave, and wellness apps access.
- Other info: Inclusive workplace committed to diversity and meaningful progress.
- Why this job: Join a passionate team shaping culture through unforgettable live experiences.
- Qualifications: Experience in digital marketing or social media, with a love for live events.
The predicted salary is between 35000 - 45000 £ per year.
About MARI Group
MARI is a global events and experiences company powering world‑defining live experiences.
Our portfolio of premium live properties spans sports, art, and entertainment — including the Madrid and Miami Open tennis tournaments, Frieze (a leading voice in contemporary art), and Barrett‑Jackson (the premium U.
S. collector car auction company).
MARI also includes Today Tix Group, the global e‑commerce leader for cultural experiences, connecting millions of customers with the best in live entertainment.
MARI is reshaping the live events landscape — building a growing portfolio of category‑defining events and brands that set the standard for what’s next, across sports, entertainment, art, and lifestyle.
At MARI, you’ll work alongside people who are passionate, curious, and driven — people who believe that live experiences have the power to shape culture, and who care about the work, the mission, and each other.
We welcome outstanding applicants of all backgrounds and encourage everyone to apply.
About the Role
MARI is looking for a Senior Digital Marketing Coordinator responsible for developing and executing digital marketing strategies across our portfolio of Arts & Entertainment events.
The role focuses on driving audience growth, increasing engagement, and maximising ticket sales through integrated campaigns across channels such as social media, email, paid digital, and content marketing.
Working closely with internal teams and external partners, the role ensures campaigns are aligned with wider marketing and commercial objectives.
It involves managing end-to-end campaign delivery, optimising performance through data and insights, and continuously improving digital activity to enhance reach, conversion, and overall event success.
This is a permanent role, and qualified candidates must be based in London.
This role reports to the Senior Digital Manager, supporting primarily Taste of London and The Chimney Lift, and any other events as needed.
What Success Looks Like
- High-performing digital content and campaigns that increase audience engagement and conversion across social, email, website and paid media channels.
- Customer database growth through effective marketing initiatives and acquisition strategies.
- Improvements to digital campaign effectiveness and ROI based on data-driven insights and analysis.
- Identification and execution of content, partnership and influencer opportunities that improve digital campaign performance and commercial outcomes.
What You’ll Own
- Plan, create and publish engaging content across social channels, website and email, with quality copywriting.
- Support and execute digital marketing strategies to drive engagement, growth and sales.
- Collaborate on paid media campaigns and digital partnerships, existing and new opportunities.
- Manage and optimise social media presence, monitoring trends, competitor activity and community interaction.
- Track, analyse and report on campaign performance, using data and insights to inform recommendations.
What You Bring
- Proven experience in either a Social Media or Digital marketing role.
- Understanding and enthusiasm for digital marketing in practice.
- Interest and passion for live events, culinary and music.
- Up on current social media trends, technology, platforms and best practice is imperative.
- Experience in CRM, Photoshop and Capcut (or similar).
Benefits
Here are some of the benefits and perks offered at MARI Group
- Hybrid work environment (blend of in‑office and at‑home days)
- Pension match and access to a bespoke pension scheme.
- Paid parental leave.
- Employee assistance programme.
- Enhanced gyms, wellness and financial wellbeing apps access via Wellhub.
- Flexible paid time off.
MARI believes in the power of live experiences to unite people — and we know that can only be achieved when we reflect the full diversity of the world around us.
As a global company that shapes culture across sports, art, and entertainment, we are committed to fostering an inclusive workplace and to practicing anti‑discrimination across race, gender identity, sexual orientation, disability, and beyond.
We recognise that systemic inequality and discrimination remain challenges across the events and entertainment industry, and we are dedicated to driving meaningful progress — both within our own organisation and across the wider industry we are proud to be part of.
#J-18808-Ljbffr
Senior Digital Coordinator (MARI) employer: Mari
IMG's Hospitality Department offers an exceptional work environment for a Senior Sales Executive, where you will be part of a dynamic team dedicated to delivering premium live experiences at iconic London events. With a strong focus on employee growth, a hybrid work model, and a commitment to inclusivity, IMG fosters a culture that values innovation and collaboration, ensuring that every team member can thrive while enjoying the unique advantages of working in one of the world's most vibrant cities.
