At a Glance
- Tasks: Support marketing campaigns for global art fairs and manage visitor communications.
- Company: Frieze, the leading platform for modern and contemporary art.
- Benefits: Hybrid work environment, competitive salary, and opportunities to travel.
- Other info: Dynamic role with opportunities for growth and collaboration across teams.
- Why this job: Join a vibrant team and immerse yourself in the world of art and culture.
- Qualifications: Experience in events marketing or copywriting; passion for art is a plus.
The predicted salary is between 28800 - 48000 £ per year.
Join to apply for the Marketing Executive, Frieze role at MARI.
About Frieze: Frieze is the world’s leading platform for modern and contemporary art, dedicated to artists, galleries, collectors and art lovers alike. Frieze comprises three magazines – frieze, Frieze Masters Magazine and Frieze Week – and seven international art fairs – Frieze London, Frieze Masters, Frieze New York, Frieze Los Angeles, Frieze Seoul, The Armory Show and EXPO Chicago. Legacy art fair brands The Armory Show and EXPO Chicago were acquired by Frieze in September 2023. In October 2021, Frieze also launched No.9 Cork Street, a permanent space for visiting international galleries in the heart of Mayfair, London.
The Marketing Executive supports the Marketing Manager in implementing marketing campaigns for its international art fairs across the globe and its permanent spaces for international galleries at No. 9 Cork Street and Frieze House Seoul. Specifically, this role will support ticket sales and visitor communications across VIP and general audiences across Frieze Seoul, Frieze Los Angeles and Frieze Viewing Room (Seoul and LA), alongside promotional support for exhibitions at Frieze House Seoul and No. 9 Cork Street.
- Copywriting: Draft copy for fair ticketing and visitor information pages on frieze.com and manage email marketing schedules and newsletter drafts, including coordinating content inclusions with all relevant stakeholders and set up in Mailchimp.
- Campaigns: Liaise with Design team, media owners and all relevant internal and external stakeholders on the timely sign off and production of all print and digital formats required for campaigns; and support the Marketing Manager and liaise with external agencies on the set-up of paid social and display advertising campaigns.
- Partnerships and Outreach: Research and liaise with media partners and relevant networks to promote Frieze events.
- Ticketing Operations: Test set up ahead of each on-sale or new tickets release, proof all fair ticketing web pages and support the Marketing Manager in liaising with ticketing partners about ticketing operations onsite.
- Reporting: Support the team with end of campaign reports and newsletter performance reports.
- Event operations and admin: Proof marketing collateral and fair signage, draft manuals for onsite media partners, coordinate ticketing enquiries across all marketing partners, process marketing invoices in a timely manner following spend approval processes.
Please Note: Shift(s)/unsocial hours/travel etc – Travel abroad to the fairs and working weekends before and during the fairs.
Knowledge and Experience: Events marketing and/or copywriting experience. Desirable interest in art and culture. Email marketing experience using Mailchimp or similar tools. CMS management.
Mandatory Skills and Abilities: Highly organised. Copywriting skills. Attention to detail and a clear communicator. Great at establishing good relationships and confident liaising with other departments and third parties. Team player.
Desirable Skills and Abilities: Working knowledge of the Korean or Chinese language would be a benefit, but not required.
Working Conditions: Office location: London, Surrey Street. Hybrid work environment. This is a permanent contract. Working hours are 10am-6pm with occasional work outside of working hours where necessary for the business.
Marketing Executive, Frieze employer: Mari
MARI offers a vibrant and dynamic work environment for the Marketing Executive role, situated in the heart of London, where creativity and passion for art thrive. Employees benefit from a hybrid work model, fostering a healthy work-life balance, alongside opportunities for professional growth through engaging with international art fairs and collaborating with diverse teams. With a commitment to diversity and inclusion, MARI ensures that every team member feels valued and empowered to contribute to the world of contemporary art.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive, Frieze
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mari and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mari are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mari on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mari. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive, Frieze
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mari. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mari:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mari’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mari
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mari will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mari, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
