At a Glance
- Tasks: Create and execute digital marketing strategies for exciting live events.
- Company: MARI Group, a global leader in live experiences and events.
- Benefits: Hybrid work, pension match, wellness apps, and flexible time off.
- Other info: Inclusive workplace committed to diversity and meaningful progress.
- Why this job: Join a passionate team shaping culture through unforgettable live experiences.
- Qualifications: Experience in digital marketing or social media, with a love for live events.
The predicted salary is between 35000 - 45000 £ per year.
About MARI Group
MARI is a global events and experiences company powering world‑defining live experiences.
Our portfolio of premium live properties spans sports, art, and entertainment — including the Madrid and Miami Open tennis tournaments, Frieze (a leading voice in contemporary art), and Barrett‑Jackson (the premium U.
S. collector car auction company).
MARI also includes Today Tix Group, the global e‑commerce leader for cultural experiences, connecting millions of customers with the best in live entertainment.
MARI is reshaping the live events landscape — building a growing portfolio of category‑defining events and brands that set the standard for what’s next, across sports, entertainment, art, and lifestyle.
At MARI, you’ll work alongside people who are passionate, curious, and driven — people who believe that live experiences have the power to shape culture, and who care about the work, the mission, and each other.
We welcome outstanding applicants of all backgrounds and encourage everyone to apply.
About the Role
MARI is looking for a Senior Digital Marketing Coordinator responsible for developing and executing digital marketing strategies across our portfolio of Arts & Entertainment events.
The role focuses on driving audience growth, increasing engagement, and maximising ticket sales through integrated campaigns across channels such as social media, email, paid digital, and content marketing.
Working closely with internal teams and external partners, the role ensures campaigns are aligned with wider marketing and commercial objectives.
It involves managing end-to-end campaign delivery, optimising performance through data and insights, and continuously improving digital activity to enhance reach, conversion, and overall event success.
This is a permanent role, and qualified candidates must be based in London.
This role reports to the Senior Digital Manager, supporting primarily Taste of London and The Chimney Lift, and any other events as needed.
What Success Looks Like
- High-performing digital content and campaigns that increase audience engagement and conversion across social, email, website and paid media channels.
- Customer database growth through effective marketing initiatives and acquisition strategies.
- Improvements to digital campaign effectiveness and ROI based on data-driven insights and analysis.
- Identification and execution of content, partnership and influencer opportunities that improve digital campaign performance and commercial outcomes.
What You’ll Own
- Plan, create and publish engaging content across social channels, website and email, with quality copywriting.
- Support and execute digital marketing strategies to drive engagement, growth and sales.
- Collaborate on paid media campaigns and digital partnerships, existing and new opportunities.
- Manage and optimise social media presence, monitoring trends, competitor activity and community interaction.
- Track, analyse and report on campaign performance, using data and insights to inform recommendations.
What You Bring
- Proven experience in either a Social Media or Digital marketing role.
- Understanding and enthusiasm for digital marketing in practice.
- Interest and passion for live events, culinary and music.
- Up on current social media trends, technology, platforms and best practice is imperative.
- Experience in CRM, Photoshop and Capcut (or similar).
Benefits
Here are some of the benefits and perks offered at MARI Group
- Hybrid work environment (blend of in‑office and at‑home days)
- Pension match and access to a bespoke pension scheme.
- Paid parental leave.
- Employee assistance programme.
- Enhanced gyms, wellness and financial wellbeing apps access via Wellhub.
- Flexible paid time off.
MARI believes in the power of live experiences to unite people — and we know that can only be achieved when we reflect the full diversity of the world around us.
As a global company that shapes culture across sports, art, and entertainment, we are committed to fostering an inclusive workplace and to practicing anti‑discrimination across race, gender identity, sexual orientation, disability, and beyond.
We recognise that systemic inequality and discrimination remain challenges across the events and entertainment industry, and we are dedicated to driving meaningful progress — both within our own organisation and across the wider industry we are proud to be part of.
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Senior Digital Coordinator (MARI) in London employer: Mari
IMG's Hospitality Department offers an exceptional work environment for a Senior Sales Executive, where you will be part of a dynamic team dedicated to delivering premium live experiences at iconic London events. With a strong focus on employee growth, a hybrid work model, and a commitment to inclusivity, IMG fosters a culture that values innovation and collaboration, ensuring that every team member can thrive while enjoying the unique advantages of working in one of the world's most vibrant cities.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Coordinator (MARI) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mari and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mari are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mari on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mari. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Coordinator (MARI) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mari. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mari:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mari’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mari
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mari will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mari, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
