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- Tasks: Drive sales for premium hospitality experiences at iconic events in London.
- Company: Join MARI, a global leader in unforgettable live events and experiences.
- Benefits: Permanent contract, competitive salary, and opportunities for travel to exciting events.
- Why this job: Be part of a dynamic team creating memorable experiences in arts and entertainment.
- Qualifications: 3-4 years of sales experience, passion for events, and strong communication skills.
- Other info: Fast-paced environment with opportunities for creativity and leadership.
The predicted salary is between 40000 - 50000 £ per year.
MARI is a global events and experiences company with a portfolio of premium live properties across sports, art, and entertainment. These include the Madrid and Miami Open tennis tournaments and Frieze, a leading voice in contemporary art, as well as Barrett-Jackson, the Premium U.S. Collector Car Auction Company. MARI delivers unforgettable live experiences that connect people, inspire audiences, and shape culture.
We’re looking for a driven and experienced Sales Manager to join our team, focusing on selling premium hospitality experiences across six of our flagship events within our Arts & Entertainment and Tennis portfolio. The Hospitality Department is responsible for delivering outstanding experiences and generating revenue across some of London’s most iconic events. Our team curates unforgettable hospitality moments for a wide variety of audiences.
Our Current Portfolio Includes:
- Summer events: Giorgio Armani Tennis Classic, Taste of London, Hampton Court Palace Festival, and Blenheim Palace Festival
- Winter events: Hyde Park Winter Wonderland and Glide at Battersea Power Station
- Year-round experience: Lift 109 at Battersea Power Station
This is a 360° sales role encompassing lead generation, proactive sales, client account management, and hands-on delivery of hospitality at events. From Michelin-star dining packages at the Giorgio Armani Tennis Classic to bespoke Christmas party packages at Hyde Park Winter Wonderland, no two days are the same.
The Ideal Candidate Will:
- Have a genuine passion for live events and hospitality sales
- Bring at least 3/4+ years of proven sales experience, ideally in events, hospitality, or a related industry
- Thrive in a fast-paced, client-focused environment
- Experience in managing and leadership
- Be confident managing the full sales cycle and building strong, lasting client relationships
Key Responsibilities And Accountabilities:
- Maximise all potential revenue to achieve/exceed event targets.
- Ability to meet deadlines and work under pressure.
- Achieve and maintain high activity (over 40 dials a day – 5 effective calls)
- Achieve agreed weekly and monthly sales targets
- Manage a sales team to ensure team targets are hit for each event
- Arrange and attend meetings with potential new clients
- Proactively lead source from all other mediums
- Manage, develop and manage sales database including record of key contacts and sales communication
- Work closely with members of the sales team to develop ideas and approaches
- Report on sales activity and sales results on demand
- Contribute ideas to develop the event – read industry press, exploit knowledge to spot new opportunities.
- Maintain and update floor plan/sales sheets
- Ability to write sales mailers to the database
- Liaise with other internal departments/functions – marketing, operations, conferences, accounts, PR etc.
- Ensure re-booking process is implemented to achieve required targets
- Retain integrity of events by adhering to set processes and maintaining high yield
- Develop an in-depth understanding of the market landscape
- Execute a consistent and well-thought out sales communication schedule
- Able to take a brief, manage your own agenda and deliver on it without the need for reminders
- Create a customer care programme to maintain strong relationships, ensure excellent on-site delivery, and drive show loyalty
Key Results Areas:
- All personal targets are achieved and exceeded
- Manage members of the sales team to ensure their targets are met (weekly, monthly, and yearly)
- All lead show targets are achieved and exceeded
- All communication is answered within the agreed timeframes
- All clients have a dependable and personal service
- All development responsibilities are delivered to set performance targets
- You are an active contributor to the entire sales team
- Creative thinker, able to enhance the event content through unique ideas and develop sponsorship-level client relationships
- Comprehensive knowledge of the campaign with weekly and monthly accurate sales forecasting
You will have the following strengths:
- Demonstrable/established experience in sales/event sales
- High IT competency; knowledge and experience of all Microsoft Office programmes
- Excellent telesales experience and results
- Experience in sales planning
- Experience in managing sales teams
- Organised with high attention to detail
- Excellent communication skills, both written and verbal
- Commercially aware yet customer-focused
- Able to work and deliver under pressure
- Ability to deliver results through others
- Initiative and solution-led thinking
Working Conditions:
The work location is Chiswick Park, London. This is a permanent contract. Working hours are 9-5 pm. Occasional weekend work may be required to travel to events, such as Taste of London or Hampton Court Palace Festival. There will also be a requirement to travel for meetings as part of the role.
Hospitality Sales Manager, Arts & Entertainment employer: Mari
Contact Detail:
Mari Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Hospitality Sales Manager, Arts & Entertainment
✨Tip Number 1
Network like a pro! Attend industry events, meet-ups, and conferences related to hospitality and events. It's all about making connections that could lead to your next big opportunity.
✨Tip Number 2
Show off your passion! When you get the chance to chat with potential employers or clients, let your enthusiasm for live events and hospitality shine through. People love working with those who are genuinely excited about what they do.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like MARI, and express your interest in joining their team. You never know when an opportunity might arise!
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you nail that interview. Plus, applying directly through us can give you a leg up in the process. Let’s get you that dream job!
We think you need these skills to ace Hospitality Sales Manager, Arts & Entertainment
Some tips for your application 🫡
Show Your Passion: Let your love for live events and hospitality shine through in your application. We want to see that you’re not just looking for a job, but that you genuinely care about creating unforgettable experiences for our clients.
Tailor Your CV: Make sure your CV highlights your relevant sales experience, especially in events or hospitality. We’re looking for someone who can manage the full sales cycle, so showcase your achievements and how you’ve built strong client relationships.
Be Clear and Concise: When writing your cover letter, keep it straightforward and to the point. We appreciate clarity, so make sure you communicate your skills and experiences effectively without any fluff.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Mari
✨Know Your Events
Familiarise yourself with MARI's portfolio of events, especially the flagship ones like the Giorgio Armani Tennis Classic and Taste of London. Being able to discuss these events in detail will show your genuine passion for live experiences and hospitality sales.
✨Demonstrate Sales Savvy
Prepare to discuss your previous sales experience, particularly in events or hospitality. Be ready to share specific examples of how you've successfully managed the full sales cycle and built strong client relationships, as this is crucial for the role.
✨Showcase Team Leadership
Since this role involves managing a sales team, be prepared to talk about your leadership style. Share examples of how you've motivated your team to meet targets and how you handle challenges within a fast-paced environment.
✨Be Proactive and Creative
Think of innovative ideas that could enhance MARI's events or improve sales strategies. During the interview, suggest ways to spot new opportunities or enhance customer care programmes, demonstrating your initiative and solution-led thinking.