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- Tasks: Lead digital marketing campaigns, optimise SEO, and drive inbound leads for Marcura.
- Company: Marcura is a global leader in revolutionising digital processes in the shipping industry.
- Benefits: Enjoy a competitive salary, flexible remote work, wellness support, and global opportunities.
- Why this job: Join a diverse team making an impact in maritime tech with a focus on innovation and growth.
- Qualifications: Bachelor’s degree in marketing or related field; 5+ years in B2B digital marketing required.
- Other info: Be part of a supportive culture committed to diversity and inclusion.
The predicted salary is between 28800 - 48000 £ per year.
Join Marcura as a Digital Marketing Manager – A Remote-First Opportunity with Flexible Work Culture. Our mission has always been to revolutionise digital processes within the global shipping industry. Our team is diverse, dynamic, and dedicated to driving forward a more efficient, tech-enabled future in maritime.
With over 650 customers across 53 countries, an energetic team of 980+ members worldwide, and ambitious growth targets for 2025, we’re poised for continued success.
About the Role: Digital Marketing Manager
We’re looking for a data-driven, creative, and proactive Digital Marketing Manager to help grow awareness, traffic, and qualified inbound leads for Marcura through the website and paid digital channels.
You’ll be responsible for end-to-end campaign execution, SEO and web optimisation, social and paid performance, and continuous conversion improvement. This is a hands-on role suited to someone who thrives on autonomy, experimentation, and impact—and who can translate marketing activity into tangible pipeline growth.
- Grow and engage Marcura’s digital audience through SEO, content amplification/distribution, social media, and paid channels.
- Optimise the full inbound digital funnel from traffic acquisition to lead conversion, ensuring a seamless and high-performing journey.
- Manage and optimise the Marcura website to ensure it performs as a high-converting inbound engine.
- Use SEO and content strategy to drive organic growth, increase rankings, and support thought leadership.
- Monitor campaign performance and lead quality via HubSpot, GA4, and LinkedIn Campaign Manager reporting on what’s working and why.
- Run A/B tests to continually improve landing page and conversion performance.
- Collaborate with internal teams (product marketing, sales, design) and external vendors to deliver results.
- Own digital marketing KPIs, ensuring activities are aligned to pipeline and revenue goals.
- Stay up to date with the latest trends and techniques in digital marketing.
- Be a player-coach to other members of the team on digital marketing best practice.
Qualifications:
- Bachelor’s degree in marketing, communications, business, or related field.
- Additional training or certification in ABM, marketing automation, or digital marketing tools is an advantage.
- 5+ years of experience in B2B digital marketing, ideally in SaaS, maritime tech, or professional services.
- Strong track record in delivering high-quality leads through digital channels.
- HubSpot or similar marketing automation platforms.
- Website CMS (e.g. Framer or WordPress).
- Proven ability to plan and execute SEO and paid digital strategies.
- Experience working closely with content and product marketing teams.
- Creative thinker with a test-and-learn mindset.
- Strong project management and prioritisation skills.
- Highly analytical and comfortable with campaign data, attribution, and ROI analysis.
- Prior training or experience in ABM platforms, campaign management, and reporting tools.
- Familiarity with internal campaign workflows and content briefing processes.
Benefits:
- Competitive Salary and Bonus: We reward your expertise and contributions.
- Flexible, Remote-First Culture: Work remotely with occasional in-office events and project days to foster collaboration and team spirit.
- Marcura Wellness Zone: We value your work-life balance and well-being.
- Global Opportunities: Be part of an ambitious, expanding company with a local touch.
- Monthly Performance Support: Our modern performance management framework empowers you to reach your full potential.
- Diverse, Supportive Work Culture: We’re committed to inclusion, diversity, and a sense of belonging for all team members.
We’re proud of our progress in diversity, particularly in increasing gender representation in a traditionally male-dominated industry. Ready to make a difference in a rapidly growing, global tech company? For more information about our journey and mission, visit our website and LinkedIn pages.
Sales/marketing manager - Leidinggevende employer: Marcura
Contact Detail:
Marcura Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales/marketing manager - Leidinggevende
✨Tip Number 1
Familiarise yourself with Marcura's mission and values. Understanding their focus on revolutionising digital processes in the shipping industry will help you align your responses during interviews and demonstrate your genuine interest in their goals.
✨Tip Number 2
Showcase your experience with data-driven marketing strategies. Be prepared to discuss specific campaigns you've executed, particularly those that involved SEO, content amplification, and lead conversion, as these are key responsibilities for the role.
✨Tip Number 3
Highlight your familiarity with tools like HubSpot, GA4, and LinkedIn Campaign Manager. Being able to speak confidently about how you've used these platforms to monitor campaign performance will set you apart from other candidates.
✨Tip Number 4
Demonstrate your creative thinking and test-and-learn mindset. Prepare examples of how you've implemented A/B testing in past roles to improve conversion rates, as this hands-on approach is crucial for success in this position.
We think you need these skills to ace Sales/marketing manager - Leidinggevende
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in B2B and SaaS environments. Emphasise your achievements in driving leads and optimising campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the maritime industry. Mention specific strategies you would implement to enhance Marcura's digital presence.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive marketing decisions. Highlight your experience with tools like HubSpot, GA4, and LinkedIn Campaign Manager.
Demonstrate Creativity and Initiative: Share instances where you've successfully executed innovative marketing campaigns or A/B tests. This will show your proactive approach and ability to think outside the box.
How to prepare for a job interview at Marcura
✨Showcase Your Data-Driven Mindset
As a Digital Marketing Manager, you'll need to demonstrate your ability to analyse data and make informed decisions. Be prepared to discuss specific examples of how you've used data to optimise campaigns or improve lead quality in your previous roles.
✨Highlight Your SEO Expertise
Given the importance of SEO in this role, make sure to share your experience with SEO strategies and tools. Discuss any successful campaigns you've led that resulted in increased organic traffic or improved search rankings.
✨Demonstrate Collaboration Skills
This position requires working closely with various teams. Prepare to talk about how you've successfully collaborated with product marketing, sales, or design teams in the past to achieve common goals and drive results.
✨Emphasise Your Creative Problem-Solving
The role calls for a creative thinker with a test-and-learn mindset. Be ready to share examples of how you've approached challenges creatively, perhaps through A/B testing or innovative campaign strategies that led to measurable improvements.
