MARCHON is the UK’s premium performance-lifestyle ecosystem, one brand that helps driven people train, fuel and dress for a life without limits. World-class coaching sits at the centre, backed by certified performance nutrition and movement-ready apparel, all amplified by our beacon gyms.
Founded by ex-England rugby player and CEO Ollie Marchon, the company has grown from a single HQ club to a true omni-channel offering: the Train app, a fast-scaling supplement line, and physical hubs that bring the experience to life.
We’re still small enough that every new teammate leaves fingerprints on the product, yet the momentum is real. Our 2026 plans are ambitious to say the least, as we make a step-change in evolving our ecosystem between training, supplements and apparel.
As CRM Lead, you'll own the relationship MARCHON has with its customers after the first click. You'll build and run lifecycle marketing across the Training app and Supplements and Apparel store. Using email, push and the wider CRM stack, you'll drive conversion, retention, cross-sell and lifetime value across the MARCHON ecosystem.
This role is a hybrid position, where two days will be based in our office in Harpenden.
Key Responsibilities
- Own lifecycle performance across both verticals: activation, retention, upsell, cross-sell and LTV, with clear reporting on lifecycle revenue, cohort behaviour and retention curves.
- Build, test and evolve the lifecycle flows across the app and e-commerce, running a steady drumbeat of experiments that measure incremental impact.
- Plan and execute the campaign calendar: sales, product launches, drops, seasonal moments and educational sends across email and push.
- Build segmentation and personalised journeys off real behavioural and purchase data across both platforms, not static schedules, and own deliverability, list hygiene and sender reputation.
- Own lifecycle content end-to-end, from copy to design direction, making sure every send positively adds to the MARCHON brand.
- Work closely with the Head of Growth, e-commerce, product and design to align lifecycle with the wider growth plan and feed retention and LTV signals back into acquisition.
Experience & Skills
- 3+ years in lifecycle, CRM or email marketing, ideally with 0 to 1 experience.
- Experience in either subscription fitness/training apps or supplements, wellness or DTC e-commerce. Both are a significant advantage.
- Deep hands-on expertise with Klaviyo, Customer.io or equivalent, plus familiarity with Shopify..
- Proven track record building campaigns and flows that moved real numbers, with specific examples you can talk through.
- Real, practical experience with deliverability, list hygiene and sender reputation.
- Strong content craft. You can write an email that sounds like MARCHON and spot a weak one in five seconds.
- Comfortable in the data. You pull your own numbers, build cohort views and prioritise with evidence.
- You think in systems and build in flows, and you thrive in a fast-paced, build-mode environment.
- Bonus: Genuine AI fluency in your daily workflow, and you can show the output.
What we offer
- 22 days holiday increasing to 25 + 8 bank holidays + your birthday off
- Enhanced Parental Leave
- A pivotal role in shaping a global brand
- Pension contributions
- £400 gift card each year for MARCHON Supplements & Apparel
- Year-round staff discount on Supplements & Apparel
- Free membership to all MARCHON gyms
- Full access to MARCHON Online training & nutrition platform
CRM Lead employer: MARCHON
MARCHON is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about fitness and performance. Located in the UK, employees benefit from a supportive environment that encourages professional growth through hands-on experience in Ecommerce, alongside attractive perks such as generous holidays, pension contributions, and exclusive staff discounts. Join us to be part of a brand that values your contributions and empowers you to excel in your career.
