At a Glance
- Tasks: Lead lifecycle marketing to enhance customer relationships and drive engagement across our platforms.
- Company: Join MARCHON, the UK's premium performance-lifestyle brand with a vibrant culture.
- Benefits: Competitive salary, growth opportunities, and a chance to shape our brand's future.
- Other info: Be part of an ambitious team aiming for significant growth by 2026.
- Why this job: Make a real impact in a fast-paced environment while working with innovative marketing strategies.
- Qualifications: 3+ years in CRM or email marketing, with a knack for data and content creation.
The predicted salary is between 67500 - 82500 £ per year.
As Email & CRM Manager, you'll own the relationship MARCHON has with its customers after the first click. You'll build and run lifecycle marketing across the Training app and Supplements and Apparel store. Using email, push and the wider CRM stack, driving conversion, retention, cross-sell and lifetime value across the MARCHON ecosystem.
Key Responsibilities
- Own lifecycle performance across both verticals: activation, retention, upsell, cross-sell and LTV, with clear reporting on lifecycle revenue, cohort behaviour and retention curves.
- Build, test and evolve the lifecycle flows across the app and e-commerce, running a steady drumbeat of experiments that measure incremental impact.
- Plan and execute the campaign calendar: sales, product launches, drops, seasonal moments and educational sends across email and push.
- Build segmentation and personalised journeys off real behavioural and purchase data across both platforms, not static schedules, and own deliverability, list hygiene and sender reputation.
- Work closely with the Head of Growth, e-commerce, product and design to align lifecycle with the wider growth plan and feed retention and LTV signals back into acquisition.
- Own lifecycle content end-to-end, from copy to design direction, making sure every send positively adds to the MARCHON brand.
Your Experience
- 3+ years in lifecycle, CRM or email marketing, ideally with 0 to 1 experience.
- Experience in either subscription fitness/training apps or supplements, wellness or DTC e-commerce. Both are a significant advantage.
- Deep hands-on expertise with Klaviyo, Customer.io or equivalent, plus familiarity with Shopify.
- Proven track record building campaigns and flows that moved real numbers, with specific examples you can talk through.
- Real, practical experience with deliverability, list hygiene and sender reputation.
- Strong content craft. You can write an email that sounds like MARCHON and spot a weak one in five seconds.
- Comfortable in the data. You pull your own numbers, build cohort views and prioritise with evidence.
- You think in systems and build in flows, and you thrive in a fast-paced, build-mode environment.
Bonus: Genuine AI fluency in your daily workflow, and you can show the output.
Why MARCHON?
MARCHON is the UK’s premium performance-lifestyle ecosystem, one brand that helps driven people train, fuel and dress for a life without limits. World-class coaching sits at the centre, backed by certified performance nutrition and movement-ready apparel, all amplified by our beacon gyms. Founded by ex-England rugby player and CEO Ollie Marchon, the company has grown from a single HQ club to a true omni-channel offering: the Train app, a fast-scaling supplement line, and physical hubs that bring the experience to life. We’re still small enough that every new teammate leaves fingerprints on the product, yet the momentum is real. Our 2026 plans are ambitious to say the least, as we make a step-change in evolving our ecosystem between training, supplements and apparel. If you care about high standards, straight talk and making a visible impact, you’ll feel at home here. Join us while there’s still room to shape the journey.
CRM Lead employer: Marchon Athletic Limited
MARCHON is an exceptional employer that fosters a vibrant work culture where every team member can make a tangible impact on the brand's growth and community engagement. With a focus on high standards and innovation, employees benefit from unique opportunities to shape the future of performance lifestyle while enjoying a hybrid work model in the picturesque town of Harpenden. Join us to be part of a passionate team dedicated to creating memorable experiences and building lasting partnerships in the fitness community.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marchon Athletic Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marchon Athletic Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marchon Athletic Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Marchon Athletic Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marchon Athletic Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marchon Athletic Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marchon Athletic Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marchon Athletic Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marchon Athletic Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marchon Athletic Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
