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- Tasks: Lead and execute innovative social media and e-commerce strategies to drive engagement and sales.
- Company: Join a luxury brand focused on maintaining a high-performing digital presence.
- Benefits: Enjoy 28 days of annual leave, bonuses, and staff discounts.
- Why this job: Be at the forefront of luxury marketing while collaborating with influencers and agencies.
- Qualifications: 4+ years in social media and digital marketing with expertise in SEO and PPC required.
- Other info: Opportunity for growth with increasing leave days and a supportive work culture.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a dynamic, results-driven Social Media & E-Commerce Marketing Manager to lead, manage, and execute our promotional and e-commerce strategies. The ideal candidate will have a proven track record in driving engagement and sales through innovative content, strategic campaigns, and close collaboration with agencies and internal stakeholders.
In this role, you will ensure our brand remains at the forefront of the luxury market, building relationships with customers, influencers, and media outlets while maintaining a high-performing digital presence across platforms.
Key Responsibilities of a Social Media & E-Commerce Marketing Manager
Social Media Management
- Develop and implement a comprehensive social media and e-commerce strategy.
- Create innovative and engaging content tailored to each platform, including Instagram, Facebook, TikTok, LinkedIn and others.
- Drive audience growth and engagement, translating activity directly into sales and transactions.
- Regularly visit store locations to gather localized content and collaborate with teams on campaigns
- Define Social Media KPI`s and analyse data across all channels. Prepare detailed reports and provide actionable insights
Collaborations with Agencies, Media and in-house marketing
- Monitor competitors\’ activity, ensuring we remain ahead in the luxury e-marketing landscape.
- Work with external agency to optimize Google Ads campaigns and develop new strategies for paid advertising. Define strategy, make recommendation and monitor performance.
- Oversee the enhancement of our websites, working with web designers/developers and in-house marketing team to ensure user-friendly, visually appealing, and up-to-date platforms. Regularly test to ensure functionality is optimal.
- Monitor external agency`s SEO activities, including keyword targeting, content priorities and technical involvements.
- Act as the primary liaison with PR agencies, ensuring maximum exposure through media interest, blogs, and press releases.
- Build relationships with influencers, celebrities, and TV production teams to amplify product promotions.
- Manage and improve our App by working with our App designers.
- Create copy and supply imagery for advertorial campaigns and blogs.
- Plan and execute remarketing campaigns to re-engage customers, including abandoned cart initiatives and mailshots.
- Monitor customer reviews on Trust Pilot and Google, and respond as required.
Key Competencies of a Social Media & E-Commerce Marketing Manager
- Demonstrated ability to take initiative, identify opportunities, and implement creative solutions independently.
- Strong understanding of audience segmentation, platform-specific strategies, and content performance analytics.
- Thrive in a fast-paced, ever-evolving landscape, adjusting priorities and strategies to meet dynamic business needs.
- Exceptional organizational skills to manage multiple campaigns, schedules, and deliverables simultaneously.
- Ability to produce original and engaging content that resonates with diverse audiences and supports brand growth.
- Proficient in analysing campaign data and metrics to optimize performance and report actionable insights.
- Excellent verbal and written communication skills, with the ability to work effectively across teams and external partners.
- In-depth knowledge of social media platforms, tools, and trends, with hands-on experience in both organic and paid campaigns.
- 4+ years in social media and digital marketing with expertise in SEO, PPC and website management
Benefits
- Annual Leave – 28 days (incl Bank Holidays) increasing by one day each year of service up to 33 days max.
- Bonus – after 12 months service
- Pension – auto enrolled company scheme.
- Other Benefits – Staff Discount (conditions apply), Long Service Award
Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills. Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful.
March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment’s Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.
Consultant: Donna Jackson
Social Media & eCommerce Marketing Manager employer: March Recruitment
Contact Detail:
March Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & eCommerce Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in social media and e-commerce marketing. Follow industry leaders and engage with their content to understand what strategies are currently driving engagement and sales.
✨Tip Number 2
Showcase your ability to create innovative content by developing a portfolio of your previous work. Highlight campaigns that successfully drove audience growth and engagement, especially in the luxury market.
✨Tip Number 3
Network with professionals in the industry, including influencers and PR agencies. Building these relationships can provide valuable insights and opportunities that align with the role's responsibilities.
✨Tip Number 4
Stay updated on competitor activities and market trends. Being knowledgeable about what others are doing will help you demonstrate your strategic thinking and ability to keep the brand ahead in the luxury e-marketing landscape.
We think you need these skills to ace Social Media & eCommerce Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in social media and e-commerce marketing. Focus on specific achievements, such as successful campaigns or growth metrics, that demonstrate your ability to drive engagement and sales.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and e-commerce marketing. Discuss how your skills align with the responsibilities outlined in the job description, and provide examples of how you've successfully managed similar projects in the past.
Showcase Your Creativity: Since the role requires innovative content creation, consider including a portfolio or links to your previous work. Highlight campaigns you've developed that resulted in significant audience engagement or sales growth.
Highlight Analytical Skills: Emphasize your ability to analyze campaign data and derive actionable insights. Mention specific tools or methodologies you’ve used to track performance and optimize strategies, as this is crucial for the role.
How to prepare for a job interview at March Recruitment
✨Showcase Your Creativity
As a Social Media & E-Commerce Marketing Manager, creativity is key. Prepare examples of innovative content you've created in the past and how it drove engagement and sales. Be ready to discuss your thought process behind these campaigns.
✨Know Your Metrics
Familiarize yourself with key performance indicators (KPIs) relevant to social media and e-commerce. Be prepared to discuss how you analyze data to optimize campaigns and provide actionable insights. Highlight any specific tools or methods you use for tracking performance.
✨Demonstrate Collaboration Skills
This role requires close collaboration with agencies and internal teams. Share experiences where you successfully worked with others to achieve marketing goals. Emphasize your ability to build relationships with influencers and media outlets.
✨Stay Ahead of Trends
The luxury market is ever-evolving, so it's crucial to stay updated on social media trends and competitor activities. Discuss how you keep yourself informed about industry changes and how you've adapted strategies in response to new trends.
