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- Tasks: Lead innovative demand generation campaigns across Europe and shape customer-centric strategies.
- Company: Dynamic multinational company focused on D2C growth and collaboration.
- Benefits: Generous holiday entitlement, staff discounts, and a supportive work environment.
- Why this job: Make a real impact on customer experience and drive growth in a fast-paced setting.
- Qualifications: Extensive D2C marketing experience and strong strategic leadership skills.
- Other info: Join a vibrant team with opportunities for personal and professional development.
The predicted salary is between 43200 - 72000 £ per year.
As Head of D2C Demand Generation, you will lead the development and execution of sustainable demand generation campaigns across Europe. You will shape customer-centric strategies, personalisation initiatives, and loyalty programs, collaborating with European subsidiaries to drive growth across multiple D2C channels. This role combines strategic leadership with hands-on campaign management, offering the opportunity to influence customer experience and deliver measurable commercial impact.
Responsibilities
- Lead the Pan-European demand generation strategy, including campaign planning, seasonal promotions, and innovation pilots.
- Develop and maintain a comprehensive European campaign calendar aligned with HQ and subsidiary priorities.
- Optimise campaigns through personalisation, conversion rate optimisation (CRO), and enhanced user experiences (UX).
- Define and communicate a clear D2C value proposition for campaigns, ensuring alignment with local markets and European consumers.
- Collaborate with subsidiaries to identify market-specific opportunities, share best practices, and provide actionable recommendations.
- Oversee campaign performance reporting, providing insights and recommendations to senior leadership.
Key competencies
- Extensive experience in D2C marketing, eCommerce, or demand generation within a multinational organisation.
- Strong strategic thinking, leadership, and cross-functional collaboration skills.
- Data-driven mindset with the ability to leverage insights to optimise campaigns and customer strategies.
- Expertise in campaign planning, personalisation, gamification, and loyalty program development.
- Exceptional communication, influencing, and stakeholder management skills.
- Ability to thrive in a fast-paced, evolving environment, solving complex problems with resilience and creativity.
Benefits
- Generous holiday entitlement, plus additional birthday leave and bank holidays.
- Staff sales discount, Reward Plus shopping discount, and volunteering days.
- Government pension auto-enrolment and pension contribution from 12 weeks.
- Subsidized staff restaurant, onsite parking, and free shuttle bus service (from Weybridge & Woking Station).
Head of Demand Generation in Chertsey employer: March Recruitment
Contact Detail:
March Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation in Chertsey
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and strategies. Bring fresh ideas to the table that align with their goals, showing you’re already thinking like a team member.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Demand Generation in Chertsey
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of D2C Demand Generation role. Highlight your experience in D2C marketing and campaign management to show us you’re the perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about demand generation and how your strategic thinking can drive growth across Europe. Be personal and engaging!
Showcase Your Data-Driven Mindset: We love candidates who can leverage data to optimise campaigns. Include examples of how you've used insights to improve customer strategies or campaign performance in your application.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you into the process!
How to prepare for a job interview at March Recruitment
✨Know Your Demand Generation Inside Out
Make sure you’re well-versed in the latest trends and strategies in D2C demand generation. Brush up on your knowledge of campaign planning, personalisation, and loyalty programs. Being able to discuss these topics confidently will show that you’re not just a candidate, but a potential leader in the field.
✨Showcase Your Data-Driven Mindset
Prepare to discuss how you've used data to optimise campaigns in the past. Bring examples of how insights have shaped your strategies and led to measurable results. This will demonstrate your ability to leverage data effectively, which is crucial for the role.
✨Highlight Your Collaborative Spirit
Since this role involves working with various subsidiaries, be ready to share experiences where you’ve successfully collaborated across teams. Talk about how you’ve shared best practices or tackled market-specific challenges together. This will illustrate your strong cross-functional collaboration skills.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges in demand generation. Think about potential scenarios related to campaign performance or customer engagement. Practising your responses will help you articulate your strategic thinking and problem-solving abilities during the interview.
