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- Tasks: Lead the strategy for a seamless customer journey on a European D2C platform.
- Company: Join a dynamic team focused on driving D2C growth and customer loyalty.
- Benefits: Enjoy generous holidays, staff discounts, and a subsidised restaurant.
- Why this job: Make a real impact on customer experience and loyalty in a fast-paced environment.
- Qualifications: Experience in D2C or e-commerce management with strong analytical skills.
- Other info: Opportunity to lead cross-functional teams and enhance brand perception.
The predicted salary is between 36000 - 60000 £ per year.
Location: Chertsey
Salary: On Application
Duration: Ongoing
Hours: Monday-Friday, 9am-5:30pm
As Head of D2C Onsite Experience & Loyalty, you will lead the strategy and delivery of a premium, seamless, and personalised customer journey across a European Direct-to-Consumer platform. This role sits at the heart of D2C growth, driving conversion, customer satisfaction, and long-term loyalty through data-driven onsite optimisation and innovative customer engagement initiatives.
Responsibilities:
- Lead the Conversion Rate Optimisation (CRO) Centre of Excellence, owning the testing roadmap and driving continuous onsite UX improvements.
- Define and execute onsite experience and personalisation strategies to improve conversion, engagement, and customer trust.
- Oversee A/B testing, behavioural analysis, and performance reporting across the D2C platform, sharing insights with senior stakeholders.
- Lead stakeholder and agency management across European markets, ensuring delivery against SLAs, KPIs, and quality standards.
- Own and develop the Rewards loyalty programme, driving retention, repeat purchase, and customer lifetime value.
- Lead customer reviews, ratings, and UGC strategies to enhance brand perception, support product launches, and drive conversion.
Key competencies:
- Proven experience in D2C or e-commerce onsite experience management, including leadership-level CRO and UX optimisation.
- Strong analytical capability with experience using tools such as Adobe Target, Content Square, or similar A/B testing and optimisation platforms.
- Demonstrated ability to lead cross-functional teams and manage complex stakeholder relationships across multiple European markets.
- Strategic mindset with a track record of delivering measurable commercial and customer experience improvements.
- Excellent communication, presentation, and project management skills, with the ability to remain structured and calm in a fast-paced, global environment.
Benefits:
- Generous holiday entitlement, plus additional birthday leave and bank holidays.
- Staff sales discount, Reward Plus shopping discount, and volunteering days.
- Government pension auto-enrolment and pension contribution from 12 weeks.
- Subsidized staff restaurant, onsite parking, and free shuttle bus service (from Weybridge & Woking Station).
Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills. Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful.
March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment’s Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.
Consultant – Charlie Shepherd
Head of D2C Onsite and Experience Loyalty in Surrey employer: March Personnel
Contact Detail:
March Personnel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of D2C Onsite and Experience Loyalty in Surrey
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially around customer experience and loyalty strategies.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss specific examples of how you've used data to drive conversion and improve customer journeys. This will set you apart as a candidate who understands the D2C landscape.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of D2C Onsite and Experience Loyalty in Surrey
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of D2C Onsite Experience & Loyalty role. Highlight your experience in D2C or e-commerce, especially any leadership roles in CRO and UX optimisation. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about enhancing customer journeys and how you can drive conversion and loyalty. Keep it engaging and relevant to the role – we love a good story!
Show Off Your Analytical Skills: Since this role involves a lot of data-driven decision-making, make sure to showcase your analytical capabilities. Mention any tools you've used like Adobe Target or Content Square, and share examples of how you've used data to improve customer experiences.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at March Personnel
✨Know Your D2C Inside Out
Before the interview, dive deep into the world of Direct-to-Consumer (D2C) strategies. Familiarise yourself with the latest trends in customer experience and loyalty programmes. Being able to discuss specific examples of successful D2C initiatives will show your passion and expertise.
✨Showcase Your Analytical Skills
Since this role heavily relies on data-driven decisions, be prepared to discuss your experience with tools like Adobe Target or Content Square. Bring examples of how you've used analytics to drive conversion rate optimisation and improve user experience in past roles.
✨Prepare for Stakeholder Management Questions
This position involves managing complex relationships across European markets. Think of instances where you've successfully led cross-functional teams or navigated challenging stakeholder dynamics. Highlight your communication skills and ability to keep everyone aligned.
✨Demonstrate Your Strategic Mindset
Be ready to talk about your strategic approach to enhancing customer journeys. Prepare a few case studies where you’ve implemented personalisation strategies or loyalty programmes that resulted in measurable improvements. This will illustrate your capability to think long-term and deliver results.
