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- Tasks: Lead innovative D2C demand generation campaigns across Europe and shape customer-centric strategies.
- Company: Dynamic multinational organisation with a focus on growth and collaboration.
- Benefits: Generous holiday, staff discounts, pension contributions, and subsidised meals.
- Why this job: Make a real impact in a fast-paced environment while driving customer engagement.
- Qualifications: Extensive D2C marketing experience and strong leadership skills required.
- Other info: Opportunity to thrive in a creative, evolving workplace with excellent career prospects.
The predicted salary is between 36000 - 60000 £ per year.
Location: Chertsey
Salary: On Application
Duration: Ongoing
Hours: Monday-Friday, 9am-5:30pm
Overview
As Head of D2C Demand Generation, you will lead the development and execution of sustainable demand generation campaigns across Europe. You will shape customer-centric strategies, personalisation initiatives, and loyalty programs, collaborating with European subsidiaries to drive growth across multiple D2C channels. This role combines strategic leadership with hands-on campaign management, offering the opportunity to influence customer experience and deliver measurable commercial impact.
Responsibilities
- Lead the Pan-European demand generation strategy, including campaign planning, seasonal promotions, and innovation pilots.
- Develop and maintain a comprehensive European campaign calendar aligned with HQ and subsidiary priorities.
- Optimise campaigns through personalisation, conversion rate optimisation (CRO), and enhanced user experiences (UX).
- Define and communicate a clear D2C value proposition for campaigns, ensuring alignment with local markets and European consumers.
- Collaborate with subsidiaries to identify market-specific opportunities, share best practices, and provide actionable recommendations.
- Oversee campaign performance reporting, providing insights and recommendations to senior leadership.
Qualifications
- Extensive experience in D2C marketing, eCommerce, or demand generation within a multinational organisation.
- Strong strategic thinking, leadership, and cross-functional collaboration skills.
- Data-driven mindset with the ability to leverage insights to optimise campaigns and customer strategies.
- Expertise in campaign planning, personalisation, gamification, and loyalty program development.
- Exceptional communication, influencing, and stakeholder management skills.
- Ability to thrive in a fast-paced, evolving environment, solving complex problems with resilience and creativity.
Benefits
- Generous holiday entitlement, plus additional birthday leave and bank holidays.
- Staff sales discount, Reward Plus shopping discount, and volunteering days.
- Government pension auto-enrolment and pension contribution from 12 weeks.
- Subsidized staff restaurant, onsite parking, and free shuttle bus service (from Weybridge & Woking Station).
Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills. Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful.
March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment's Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.
Head of D2C Demand Generation employer: March Personnel
Contact Detail:
March Personnel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of D2C Demand Generation
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and strategies. Bring fresh ideas to the table that align with their goals, especially in D2C demand generation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of D2C Demand Generation
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of D2C Demand Generation role. Highlight your experience in D2C marketing and demand generation, and don’t forget to showcase any relevant campaigns you've led!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific strategies or campaigns you’ve executed that align with our goals at StudySmarter.
Showcase Your Data-Driven Mindset: We love a data-driven approach! In your application, include examples of how you've used data to optimise campaigns and improve customer experiences. This will show us you can hit the ground running.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we’ll keep you updated on your application status!
How to prepare for a job interview at March Personnel
✨Know Your D2C Demand Generation Inside Out
Before the interview, dive deep into the specifics of D2C demand generation. Familiarise yourself with recent trends, successful campaigns, and key metrics that drive success in this area. This will not only show your passion but also your expertise in shaping customer-centric strategies.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would lead a Pan-European demand generation strategy. Think about examples from your past experiences where you've successfully planned campaigns or optimised user experiences. Be ready to share insights on how you can align local market needs with broader European goals.
✨Demonstrate Data-Driven Decision Making
Since this role requires a data-driven mindset, come prepared with examples of how you've used data to optimise campaigns. Discuss specific tools or methodologies you've employed to analyse performance and make informed decisions that led to measurable commercial impact.
✨Communicate Clearly and Confidently
Exceptional communication is key for this position. Practice articulating your thoughts clearly, especially when discussing complex strategies or stakeholder management. Use the STAR method (Situation, Task, Action, Result) to structure your responses and ensure you convey your ideas effectively.
