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- Tasks: Lead the strategy for a seamless customer journey on a European D2C platform.
- Company: Join a dynamic team focused on innovative customer engagement and loyalty.
- Benefits: Enjoy generous holiday, staff discounts, and a supportive work environment.
- Why this job: Make a real impact on customer experience and drive brand loyalty.
- Qualifications: Experience in D2C or e-commerce management with strong analytical skills.
- Other info: Fast-paced role with opportunities for professional growth and development.
The predicted salary is between 36000 - 60000 £ per year.
Location: Chertsey
Salary: On Application
Duration: Ongoing
Hours: Monday-Friday, 9am-5:30pm
As Head of D2C Onsite Experience & Loyalty, you will lead the strategy and delivery of a premium, seamless, and personalised customer journey across a European Direct-to-Consumer platform. This role sits at the heart of D2C growth, driving conversion, customer satisfaction, and long-term loyalty through data-driven onsite optimisation and innovative customer engagement initiatives.
Responsibilities:
- Lead the Conversion Rate Optimisation (CRO) Centre of Excellence, owning the testing roadmap and driving continuous onsite UX improvements.
- Define and execute onsite experience and personalisation strategies to improve conversion, engagement, and customer trust.
- Oversee A/B testing, behavioural analysis, and performance reporting across the D2C platform, sharing insights with senior stakeholders.
- Lead stakeholder and agency management across European markets, ensuring delivery against SLAs, KPIs, and quality standards.
- Own and develop the Rewards loyalty programme, driving retention, repeat purchase, and customer lifetime value.
- Lead customer reviews, ratings, and UGC strategies to enhance brand perception, support product launches, and drive conversion.
Key competencies:
- Proven experience in D2C or e-commerce onsite experience management, including leadership-level CRO and UX optimisation.
- Strong analytical capability with experience using tools such as Adobe Target, Content Square, or similar A/B testing and optimisation platforms.
- Demonstrated ability to lead cross-functional teams and manage complex stakeholder relationships across multiple European markets.
- Strategic mindset with a track record of delivering measurable commercial and customer experience improvements.
- Excellent communication, presentation, and project management skills, with the ability to remain structured and calm in a fast-paced, global environment.
Benefits:
- Generous holiday entitlement, plus additional birthday leave and bank holidays.
- Staff sales discount, Reward Plus shopping discount, and volunteering days.
- Government pension auto-enrolment and pension contribution from 12 weeks.
- Subsidized staff restaurant, onsite parking, and free shuttle bus service (from Weybridge & Woking Station).
Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills. Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful.
March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment’s Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.
Consultant – Charlie Shepherd
Head of D2C Onsite and Experience Loyalty in Chertsey employer: March Personnel
Contact Detail:
March Personnel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of D2C Onsite and Experience Loyalty in Chertsey
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in D2C and customer loyalty.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss specific examples of how you've used data to drive conversion and improve customer experiences in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Head of D2C Onsite and Experience Loyalty in Chertsey
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of D2C Onsite Experience & Loyalty role. Highlight your experience in D2C and e-commerce, especially any leadership roles in CRO and UX optimisation. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about enhancing customer journeys and how your strategic mindset can drive our D2C growth. Keep it engaging and relevant to the role – we love a good story!
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, make sure to showcase your analytical capabilities. Mention any tools you've used like Adobe Target or Content Square, and provide examples of how you've used data to improve customer experiences.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It helps us keep track of applications and ensures you’re considered for the role. Don’t miss out on this opportunity – we can’t wait to hear from you!
How to prepare for a job interview at March Personnel
✨Know Your D2C Inside Out
Before the interview, dive deep into the world of Direct-to-Consumer (D2C) strategies. Familiarise yourself with current trends, successful case studies, and the specific challenges faced in the industry. This will not only show your passion but also your readiness to lead the onsite experience.
✨Showcase Your Analytical Skills
Since this role heavily relies on data-driven decisions, be prepared to discuss your experience with tools like Adobe Target or Content Square. Bring examples of how you've used analytics to drive conversion rates or improve customer engagement in past roles.
✨Prepare for Stakeholder Management Scenarios
Think of examples where you've successfully managed complex stakeholder relationships. Be ready to discuss how you navigated challenges and ensured alignment across teams, especially in a European context. This will demonstrate your leadership capabilities.
✨Highlight Your Project Management Prowess
This position requires excellent project management skills. Prepare to talk about specific projects you've led, focusing on how you structured them, kept them on track, and delivered results. Use metrics to illustrate your success and impact.
