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- Tasks: Lead innovative D2C demand generation campaigns across Europe and shape customer-centric strategies.
- Company: Dynamic multinational organisation with a focus on growth and collaboration.
- Benefits: Generous holiday entitlement, staff discounts, and a supportive work environment.
- Why this job: Make a real impact on customer experience and drive measurable commercial success.
- Qualifications: Extensive D2C marketing experience and strong strategic leadership skills.
- Other info: Fast-paced environment with opportunities for creativity and problem-solving.
The predicted salary is between 36000 - 60000 £ per year.
Location: Chertsey
Salary: On Application
Duration: Ongoing
Hours: Monday-Friday, 9am-5:30pm
As Head of D2C Demand Generation, you will lead the development and execution of sustainable demand generation campaigns across Europe. You will shape customer-centric strategies, personalisation initiatives, and loyalty programs, collaborating with European subsidiaries to drive growth across multiple D2C channels. This role combines strategic leadership with hands-on campaign management, offering the opportunity to influence customer experience and deliver measurable commercial impact.
Responsibilities:
- Lead the Pan-European demand generation strategy, including campaign planning, seasonal promotions, and innovation pilots.
- Develop and maintain a comprehensive European campaign calendar aligned with HQ and subsidiary priorities.
- Optimise campaigns through personalisation, conversion rate optimisation (CRO), and enhanced user experiences (UX).
- Define and communicate a clear D2C value proposition for campaigns, ensuring alignment with local markets and European consumers.
- Collaborate with subsidiaries to identify market-specific opportunities, share best practices, and provide actionable recommendations.
- Oversee campaign performance reporting, providing insights and recommendations to senior leadership.
Key competencies:
- Extensive experience in D2C marketing, eCommerce, or demand generation within a multinational organisation.
- Strong strategic thinking, leadership, and cross-functional collaboration skills.
- Data-driven mindset with the ability to leverage insights to optimise campaigns and customer strategies.
- Expertise in campaign planning, personalisation, gamification, and loyalty program development.
- Exceptional communication, influencing, and stakeholder management skills.
- Ability to thrive in a fast-paced, evolving environment, solving complex problems with resilience and creativity.
Benefits:
- Generous holiday entitlement, plus additional birthday leave and bank holidays.
- Staff sales discount, Reward Plus shopping discount, and volunteering days.
- Government pension auto-enrolment and pension contribution from 12 weeks.
- Subsidized staff restaurant, onsite parking, and free shuttle bus service (from Weybridge & Woking Station).
Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills. Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful. March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment's Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.
Head of D2C Demand Generation in Chertsey employer: March Personnel
Contact Detail:
March Personnel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of D2C Demand Generation in Chertsey
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and strategies. Bring fresh ideas to the table that align with their goals, especially in D2C demand generation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from passionate candidates who are ready to make an impact.
We think you need these skills to ace Head of D2C Demand Generation in Chertsey
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of D2C Demand Generation role. Highlight your experience in D2C marketing and any successful campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about demand generation and how you can contribute to our team. Be sure to mention specific strategies or successes that relate to the role.
Showcase Your Data-Driven Mindset: Since we value a data-driven approach, include examples of how you've used insights to optimise campaigns in the past. This will demonstrate your ability to make informed decisions and drive results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us!
How to prepare for a job interview at March Personnel
✨Know Your D2C Inside Out
Before the interview, dive deep into the world of Direct-to-Consumer (D2C) marketing. Familiarise yourself with current trends, successful campaigns, and key metrics that drive demand generation. This knowledge will help you speak confidently about how you can lead their strategy.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful demand generation campaigns in the past. Highlight your strategic approach, focusing on personalisation and customer-centric initiatives that have led to measurable results.
✨Be Data-Driven
Since this role requires a data-driven mindset, come ready to talk about how you've used data analytics to optimise campaigns. Bring examples of how insights have shaped your strategies and improved conversion rates or user experiences.
✨Demonstrate Collaboration Skills
This position involves working closely with various teams and subsidiaries. Be prepared to share stories that illustrate your ability to collaborate effectively, share best practices, and influence stakeholders across different levels of an organisation.
