Head of D2C Onsite and Experience Loyalty in Chertsey, Surrey
Head of D2C Onsite and Experience Loyalty

Head of D2C Onsite and Experience Loyalty in Chertsey, Surrey

Chertsey +1 Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the strategy for a seamless customer journey on a European D2C platform.
  • Company: Join a dynamic team focused on driving D2C growth and customer loyalty.
  • Benefits: Enjoy generous holidays, staff discounts, and a supportive work environment.
  • Why this job: Make a real impact on customer experience and loyalty in a fast-paced setting.
  • Qualifications: Proven D2C or e-commerce experience with strong analytical and leadership skills.
  • Other info: Opportunity to work across multiple European markets with excellent career growth.

The predicted salary is between 36000 - 60000 £ per year.

Location: Chertsey

Salary: On Application

Duration: Ongoing

Hours: Monday-Friday, 9am-5:30pm

As Head of D2C Onsite Experience & Loyalty, you will lead the strategy and delivery of a premium, seamless, and personalised customer journey across a European Direct-to-Consumer platform. This role sits at the heart of D2C growth, driving conversion, customer satisfaction, and long-term loyalty through data-driven onsite optimisation and innovative customer engagement initiatives.

Responsibilities:

  • Lead the Conversion Rate Optimisation (CRO) Centre of Excellence, owning the testing roadmap and driving continuous onsite UX improvements.
  • Define and execute onsite experience and personalisation strategies to improve conversion, engagement, and customer trust.
  • Oversee A/B testing, behavioural analysis, and performance reporting across the D2C platform, sharing insights with senior stakeholders.
  • Lead stakeholder and agency management across European markets, ensuring delivery against SLAs, KPIs, and quality standards.
  • Own and develop the Rewards loyalty programme, driving retention, repeat purchase, and customer lifetime value.
  • Lead customer reviews, ratings, and UGC strategies to enhance brand perception, support product launches, and drive conversion.

Key competencies:

  • Proven experience in D2C or e-commerce onsite experience management, including leadership-level CRO and UX optimisation.
  • Strong analytical capability with experience using tools such as Adobe Target, Content Square, or similar A/B testing and optimisation platforms.
  • Demonstrated ability to lead cross-functional teams and manage complex stakeholder relationships across multiple European markets.
  • Strategic mindset with a track record of delivering measurable commercial and customer experience improvements.
  • Excellent communication, presentation, and project management skills, with the ability to remain structured and calm in a fast-paced, global environment.

Benefits:

  • Generous holiday entitlement, plus additional birthday leave and bank holidays.
  • Staff sales discount, Reward Plus shopping discount, and volunteering days.
  • Government pension auto-enrolment and pension contribution from 12 weeks.
  • Subsidized staff restaurant, onsite parking, and free shuttle bus service (from Weybridge & Woking Station).

Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills. Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful.

March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment’s Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.

Locations

Chertsey Surrey

Head of D2C Onsite and Experience Loyalty in Chertsey, Surrey employer: March Personnel

As an employer, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and innovation. Located in Chertsey, our team enjoys generous benefits including a competitive holiday entitlement, staff discounts, and a supportive environment that encourages collaboration and creativity. Join us to lead the charge in enhancing customer experiences while benefiting from a structured career development path and a vibrant workplace atmosphere.
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Contact Detail:

March Personnel Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of D2C Onsite and Experience Loyalty in Chertsey, Surrey

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially around customer experience and loyalty strategies.

✨Tip Number 3

Showcase your analytical skills! Be ready to discuss how you've used data to drive decisions in past roles. Highlight any experience with tools like Adobe Target or similar platforms to impress the hiring team.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and contributing to our D2C growth.

We think you need these skills to ace Head of D2C Onsite and Experience Loyalty in Chertsey, Surrey

Conversion Rate Optimisation (CRO)
User Experience (UX) Optimisation
A/B Testing
Behavioural Analysis
Performance Reporting
Stakeholder Management
Agency Management
Rewards Loyalty Programme Development
Customer Retention Strategies
Cross-Functional Team Leadership
Analytical Skills
Adobe Target
Content Square
Communication Skills
Project Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Head of D2C Onsite Experience & Loyalty role. Highlight your experience in D2C and e-commerce, especially any leadership roles in CRO and UX optimisation. We want to see how your skills align with our needs!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about enhancing customer journeys and how your strategic mindset can drive our D2C growth. Keep it engaging and relevant to the role.

Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, be sure to mention your experience with tools like Adobe Target or Content Square. We love seeing how you've used analytics to improve conversion rates and customer satisfaction.

Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It helps us keep track of applications and ensures you’re considered for the role. Don’t miss out on this opportunity!

How to prepare for a job interview at March Personnel

✨Know Your D2C Inside Out

Before the interview, dive deep into the world of Direct-to-Consumer (D2C) strategies. Familiarise yourself with the latest trends in customer experience and loyalty programmes. Being able to discuss specific examples of successful D2C initiatives will show your passion and expertise.

✨Showcase Your Analytical Skills

Since this role heavily relies on data-driven decisions, be prepared to discuss your experience with tools like Adobe Target or Content Square. Bring examples of how you've used analytics to drive conversion rates or improve user experience, as this will demonstrate your capability in leading the Conversion Rate Optimisation Centre of Excellence.

✨Prepare for Stakeholder Management Questions

Expect questions about managing complex stakeholder relationships across different markets. Think of instances where you successfully navigated challenges with stakeholders and how you ensured alignment with SLAs and KPIs. This will highlight your leadership skills and strategic mindset.

✨Communicate Clearly and Confidently

In a fast-paced environment, clear communication is key. Practice articulating your thoughts on project management and customer engagement strategies. Use the STAR method (Situation, Task, Action, Result) to structure your responses, ensuring you convey your ideas effectively and confidently.

Head of D2C Onsite and Experience Loyalty in Chertsey, Surrey
March Personnel
Location: Chertsey

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