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- Tasks: Lead innovative D2C campaigns across Europe and shape customer-centric strategies.
- Company: Dynamic multinational organisation with a focus on growth and collaboration.
- Benefits: Generous holiday, staff discounts, pension contributions, and onsite perks.
- Why this job: Make a real impact in a fast-paced environment while driving customer engagement.
- Qualifications: Extensive D2C marketing experience and strong leadership skills.
- Other info: Opportunity for career growth and to work with diverse teams across Europe.
The predicted salary is between 36000 - 60000 £ per year.
Location: Chertsey
Salary: On Application
Duration: Ongoing
Hours: Monday-Friday, 9am-5:30pm
As Head of D2C Demand Generation, you will lead the development and execution of sustainable demand generation campaigns across Europe. You will shape customer-centric strategies, personalisation initiatives, and loyalty programs, collaborating with European subsidiaries to drive growth across multiple D2C channels. This role combines strategic leadership with hands-on campaign management, offering the opportunity to influence customer experience and deliver measurable commercial impact.
Responsibilities:
- Lead the Pan-European demand generation strategy, including campaign planning, seasonal promotions, and innovation pilots.
- Develop and maintain a comprehensive European campaign calendar aligned with HQ and subsidiary priorities.
- Optimise campaigns through personalisation, conversion rate optimisation (CRO), and enhanced user experiences (UX).
- Define and communicate a clear D2C value proposition for campaigns, ensuring alignment with local markets and European consumers.
- Collaborate with subsidiaries to identify market-specific opportunities, share best practices, and provide actionable recommendations.
- Oversee campaign performance reporting, providing insights and recommendations to senior leadership.
Key competencies:
- Extensive experience in D2C marketing, eCommerce, or demand generation within a multinational organisation.
- Strong strategic thinking, leadership, and cross-functional collaboration skills.
- Data-driven mindset with the ability to leverage insights to optimise campaigns and customer strategies.
- Expertise in campaign planning, personalisation, gamification, and loyalty program development.
- Exceptional communication, influencing, and stakeholder management skills.
- Ability to thrive in a fast-paced, evolving environment, solving complex problems with resilience and creativity.
Benefits:
- Generous holiday entitlement, plus additional birthday leave and bank holidays.
- Staff sales discount, Reward Plus shopping discount, and volunteering days.
- Government pension auto-enrolment and pension contribution from 12 weeks.
- Subsidized staff restaurant, onsite parking, and free shuttle bus service (from Weybridge & Woking Station).
Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills. Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful. March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment’s Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.
Locations
Head of D2C Demand Generation in Chertsey, Surrey employer: March Personnel
Contact Detail:
March Personnel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of D2C Demand Generation in Chertsey, Surrey
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and strategies. Bring fresh ideas to the table; they’ll love your initiative and insight!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Head of D2C Demand Generation in Chertsey, Surrey
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of D2C Demand Generation role. Highlight your experience in D2C marketing and any relevant campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about demand generation and how you can contribute to our team. Keep it engaging and personal – we love a good story!
Showcase Your Data Skills: Since this role requires a data-driven mindset, be sure to include examples of how you've used data to optimise campaigns in the past. We’re all about insights that lead to action, so let us know how you’ve made an impact!
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands. Don’t miss out!
How to prepare for a job interview at March Personnel
✨Know Your D2C Inside Out
Before the interview, dive deep into the world of Direct-to-Consumer (D2C) marketing. Familiarise yourself with current trends, successful campaigns, and key metrics that drive demand generation. This will not only show your passion for the role but also demonstrate your strategic thinking capabilities.
✨Showcase Your Campaign Successes
Prepare to discuss specific examples of past campaigns you've led or contributed to. Highlight how you optimised them through personalisation or CRO, and the measurable impact they had on customer engagement and sales. Use data to back up your claims – numbers speak volumes!
✨Emphasise Collaboration Skills
As this role involves working closely with European subsidiaries, be ready to talk about your experience in cross-functional collaboration. Share examples of how you've successfully partnered with different teams to achieve common goals, and how you’ve adapted strategies to fit local markets.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the company’s current D2C strategies, challenges they face in the market, or how they measure campaign success. This shows your genuine interest in the role and helps you gauge if it’s the right fit for you.
