At a Glance
- Tasks: Lead global marketing strategy and execution to elevate the Marc Jacobs brand worldwide.
- Company: Join a powerhouse global fashion brand with a rich heritage and innovative spirit.
- Benefits: Competitive salary, dynamic work environment, and opportunities for international collaboration.
- Other info: Collaborate with creative teams and global partners to shape the future of fashion.
- Why this job: Be a visionary leader driving impactful marketing initiatives in the luxury fashion sector.
- Qualifications: Extensive experience in international marketing within fashion or luxury sectors required.
The predicted salary is between 85500 - 104500 £ per year.
Born in New York City in April 1963, Marc Jacobs attended the High School of Art & Design and graduated from Parsons School of Design, where he received some of the school’s highest honors, including Design Student of the Year.
Founded in 1984, the Marc Jacobs label has since grown into a powerhouse global brand.
Objective of the Role
The Head of International Marketing will lead the marketing strategy and execution to drive brand equity, amplify seasonal key stories worldwide, and partner closely with key regional markets and wholesale partners.
This senior leadership role reports to the Global Managing Director while working hand-in-hand with global sales leadership to regionalise and scale marketing initiatives that support international business development.
The role also requires close collaboration with the New York corporate marketing team to align global brand vision with local market execution.
We are looking for an inspiring, visionary leader with high creativity, dynamism, and commercial acumen.
The ideal candidate has a proven track record of managing complex matrix organisations, motivating cross-functional and regional teams, and translating brand storytelling into measurable global growth.
- Main Responsibilities
- GLOBAL STRATEGY & MARKETING
- Develop and execute a fully integrated global marketing and media strategy across international markets, scaling Marc Jacobs' seasonal narratives.
- Drive brand elevation and desirability through customised, high-impact global marketing activations, focusing on key brand stories and digital-first communication.
- Align all global marketing plans with approved budgets, continuously tracking expenditures and optimising return on investment.
- Collaborate with HQ to develop comprehensive toolkits and materials for presenting Marc Jacobs collections to global wholesale partners 4 times a year during sales campaigns.
- Cultivate strategic relationships with key international wholesale clients to elevate brand image, increase brand awareness, and accelerate commercial growth.
- Lead key account sales meetings globally, presenting tailored marketing activation plans to maximise in-store and digital brand visibility.
- Propose and implement integrated communication channel strategies across international regions, including CRM, newsletters, digital communication tools, and operational marketing.
- Define and execute the global Social & Digital activation plan to maximise online brand visibility and community engagement.
- Secure high-impact brand visibility for key stories via strategic media and influencer partnerships across key international markets.
- EVENTS, POP-UPS & RETAIL ACTIVATION
- Define, arbitrate, and validate global event and pop-up strategies in partnership with the commercial teams to generate maximum brand buzz and revenue.
- Ensure robust digital, PR, and social media presence for all experiential and pop-up activities.
- BUDGET & FINANCIAL MANAGEMENT
- Oversee global marketing expenses and manage invoice processes in strict alignment with budgetary commitments.
- Ensure the total annual marketing budget meets financial targets, delivering regular updates and financial forecasts to executive management and finance teams.
- Main Selection Criteria
- Extensive senior-level experience in 360° marketing, communications, and trade marketing within the fashion or luxury sector.
- Proven track record of managing large-scale international brand marketing projects from conception through to execution.
- Fluent in English; proficiency in an additional global language is a strong asset.
- Highly collaborative, communicative executive capable of bridging the gap between regional teams, wholesale partners, and corporate HQ.
- Extensive experience in stakeholder and agency/supplier management.
- Strong command of business analytics and data-driven marketing planning.
- Deep understanding of the global digital and social media landscape, influencer marketing, and how to leverage digital ecosystems to drive brand value.
- Exceptional project management skills with the ability to prioritize and drive multiple complex initiatives simultaneously.
- Outstanding communication expertise with an established international network.
Head of International Marketing in London employer: Marc Jacobs International
Marc Jacobs International provides a vibrant work culture that emphasizes creativity and passion for fashion. Employees enjoy competitive benefits and the chance to work with a globally recognized brand. The company values personal presentation and product knowledge, making it an exciting place for those passionate about luxury fashion.
StudySmarter Expert Advice🤫
We think this is how you could land Head of International Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marc Jacobs International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marc Jacobs International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marc Jacobs International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Marc Jacobs International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of International Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marc Jacobs International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marc Jacobs International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marc Jacobs International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marc Jacobs International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marc Jacobs International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marc Jacobs International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
