Director of Sales in Bishopton

About Us: JA Mar Hall Golf & Spa Resort is a peaceful countryside retreat and soulful escape – your haven of Scottish charm, spa indulgence, and championship golf. Recently, Mar Hall proudly joined JA Resorts & Hotels, a heritage hospitality brand with award-winning properties across Dubai, the Maldives and Scotland. This exciting new chapter brings global expertise, world-class standards, and new opportunities for our teams.

Set within 240 acres of woodland on the banks of the River Clyde, our resort features elegant bedrooms and suites, a championship golf course, a luxury spa and wellness experience, and exceptional dining shaped by creativity and Scottish provenance. Together, we are elevating the resort into one of the UK’s most exceptional luxury destinations.

Role Overview: At Mar Hall, we are on a transformative journey to position the resort as a leading luxury destination, aligned with Forbes Travel Guide standards, following a significant refurbishment and with continued development ahead. We are seeking a highly driven, commercially astute, and proactive Director of Sales to lead revenue generation for the resort. This is a pivotal Executive Committee role, responsible for driving new business, strengthening market position, and securing high value opportunities across corporate, MICE, leisure, golf, spa, events, and group segments.

Key Responsibilities:

• Sales Strategy and Revenue Growth: Develop and execute a focused sales strategy aligned with overall business and revenue objectives. Drive proactive sales activity across corporate, MICE, leisure, golf, spa, events, and group segments. Identify new revenue streams, emerging markets, and opportunities for growth. Monitor market trends, competitor activity, and demand patterns to inform approach. Deliver accurate monthly, quarterly, and annual forecasts. Achieve and exceed budgeted revenue targets across rooms, events, and ancillary streams.
• Proactive Business Development: Act as the primary driver of new business into the resort through proactive outreach and relationship building. Build and maintain strong relationships with key corporate accounts, agencies, and strategic partners. Lead client meetings, site visits, networking, and entertainment to secure new opportunities. Represent Mar Hall at trade shows, industry events, and key market engagements. Develop partnerships across luxury travel, golf, and tourism sectors. Manage RFP submissions and lead contract negotiations to successful conversion.
• Commercial Collaboration: Work closely with the Commercial Office team, handing over confirmed business for planning and coordination. Collaborate with Revenue Management to align pricing and commercial strategy. Partner with Marketing to support campaigns, brand positioning, and lead generation activity. Work closely with operational teams to ensure a clear understanding of guest expectations and business needs. Contribute to budgeting, forecasting, and commercial planning discussions.
• Brand Positioning and Market Presence: Position Mar Hall as a leading luxury destination within UK, European, and international markets. Strengthen brand presence across key feeder markets and segments. Ensure all sales activity reflects a premium, consistent, and professional brand image. Support PR and marketing initiatives with strong commercial insight and market intelligence.

About You: Proven experience as a Director of Sales or senior sales professional within a luxury hotel or resort environment. Strong background across corporate, MICE, leisure, and group sales. Experience within golf, spa, or resort destinations is highly desirable. Demonstrated success in proactively generating and converting new business. Highly commercial with strong analytical and strategic thinking ability. Excellent negotiation, influencing, and relationship building skills. Confident communicator with strong presentation skills. Experience with CRM and hotel systems such as Delphi, Opera, Salesforce, or similar.

Personal Attributes: A proactive and driven sales professional who thrives on winning new business. A strategic thinker with a hands on and visible approach. Highly motivated, target driven, and results focused. Strong networking capability with the ability to build lasting relationships. Professional, polished, and aligned with luxury brand standards. Collaborative in approach with a strong cross functional mindset. Resilient and adaptable within a fast paced, evolving environment.

What Success Looks Like: Consistent delivery and overachievement of revenue targets. A strong and growing pipeline of high value business opportunities. Successful conversion of key accounts and strategic partnerships. Clear contribution to the overall commercial success of the resort. Strong collaboration with the Commercial Office and operational teams. Enhanced market positioning of Mar Hall as a luxury destination.

Why Join Us: At JA Mar Hall, you’ll find more than a job—you’ll build a career within a global hospitality family. We offer competitive salary plus Tronc, paid via an independent tronc system, meaning your monthly earnings are topped up through service charge. Free luxury leisure club membership. Discounted membership for friends & family. 50% discount on Spa treatments. Golf day discounts for you, friends, and family. 50% discount on food for you +3 guests, and 25% off beverages. Discounts on overnight stays for JA Mar Hall and our sister properties. Friends & family hotel rates. Access to Wisdom, our confidential wellbeing support programme. Access to exclusive £100 room rates across the PoB Hotels collection. Free on-site parking and complimentary use of leisure facilities. Uniform provided (role dependent). Recommend-a-Friend bonus scheme.