At a Glance
- Tasks: Lead go-to-market strategies for innovative digital marketing software solutions.
- Company: Join Mapp Digital, a global leader in digital marketing technology.
- Benefits: Competitive salary, empowering culture, and opportunities for professional growth.
- Other info: Work in a high-energy environment with top brands and exciting challenges.
- Why this job: Be a thought leader in a dynamic team and shape the future of digital marketing.
- Qualifications: 3+ years in product marketing and a passion for digital innovation.
The predicted salary is between 50000 - 65000 £ per year.
Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimize email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital brings the most sophisticated and specially engineered technology to customers as part of its mission to “simplify marketing complexity.” The company is headquartered in San Diego, with locations in Munich, Paris, London, Berlin, Krakow, Eindhoven and Milan. Mapp has more than 3,000 customers including some of the top brands in the world across a broad range of industries. We give our best to our clients and each other, fostering employee empowerment in a culture of action and accountability. Opportunities abound for innovative, talented, passionate people who dream of being a part of a fun and driven team that thrives in a high-energy environment.
We are looking for a Product Marketing Manager to take responsibility for crafting, managing and delivering the go-to-market activities for our Digital Marketing software solutions. This individual will be the subject matter expert, and deliver all external-facing activities related to the product marketing lifecycle. This requires a talented, creative individual who is able to bring technical feature understanding to life in a global market.
MAJOR DUTIES AND RESPONSIBILITIES- Act as a recognized thought leader and product visionary with regards to solution area
- Act as a member of the Digital Marketing product strategy team, representing and influencing strategy for your product area
- Analyze the market, competitors, and emerging technology trends to provide feedback and insights to product team, sales, marketing, and other areas of the organization
- Identify, develop, and deliver compelling presentations, collateral and product demos that will be used both internally for sales training and customer-facing presentations
- Collaborate with the marketing and product marketing leadership team on Analyst activities, including industry research and vendor rating reports
- Collaborate with global and geo-focused marketing teams on demand generation strategy and execution
- Develop and nurture product partnerships and 3rd party relationships
- 3+ years of product marketing or product management (or related) experience
- A minimum of a BS in a computer, marketing, or other business-related discipline.
- Experience with digital marketing, digital channels or digital analytics a plus
- Background in SaaS-based applications
- Demonstrable thought leadership within product area
- Excellent communication, writing, and professional skills
Product Marketing Manager in London employer: Mapp Digital
Mapp Digital is an exceptional employer, offering a vibrant work culture that empowers employees to take initiative and drive results. With a focus on innovation and collaboration, team members enjoy ample opportunities for professional growth while working with cutting-edge digital marketing technology in the dynamic city of San Diego. Join us to be part of a passionate team that values creativity and accountability, making a meaningful impact in the world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mapp Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mapp Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mapp Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mapp Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mapp Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mapp Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mapp Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mapp Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mapp Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mapp Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
