At a Glance
- Tasks: Drive omnichannel CRM strategies and lead cross-functional teams for top-tier global clients.
- Company: Join WPP, a leader in transforming customer experiences with innovative strategies.
- Benefits: Dynamic work environment, personal growth opportunities, and a diverse international team.
- Other info: Be part of a global network of over 30,000 professionals across 150+ offices.
- Why this job: Make a real impact on global brands and enhance customer engagement through strategic insights.
- Qualifications: Strong CRM experience, excellent communication skills, and a collaborative mindset.
The predicted salary is between 60000 - 80000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We are seeking a Senior CRM Strategist to drive the development and execution of omnichannel CRM strategies for one of our top-tier global clients.
What will your day look like? As a Senior CRM Strategist, you will:
- Work in a smaller client strategy team as part of a broader and growing Experience Strategy team at VML MAP with colleagues around the globe.
- Own and drive strategic deliverables, leading the development of integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation, and guide the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media and emerging platforms, ensuring cohesive and impactful customer experiences.
- Lead and influence cross-functional teams, serving as the strategic bridge between CX, performance marketing, creative, media and data teams.
- Drive optimization of end-to-end customer engagement, ensuring strategic alignment and seamless execution.
- Oversee and synthesize research and analysis, facilitating and leading strategic workshops, extracting insights and translating complex data into impactful, executable strategies, detailed personas and comprehensive customer journey blueprints that inform strategic decisions.
- Craft compelling narratives and elevate our thought leadership within the industry, positioning VML MAP as a strategic partner.
Who are you going to work with? At VML MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development. You will collaborate closely with specialists across the wider VML MAP organization – including experts in technology, data, creative and client leadership – across our global offices. You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive and financial services.
What do you bring to the table?
- Strong experience in CRM, customer experience strategy or strategic planning roles. Both agency and client-side experience are welcomed.
- Global outlook: experience working on and delivering CRM strategies and communications for a large-scale global client.
- Self-Starter: the ability to make an impact quickly, identify the opportunities and become a trusted expert in the team and by the client.
- Strong communication skills: ability to present confidently and lead client meetings and workshops.
- Storytelling prowess: proven ability to craft compelling, data-backed strategic narratives that inspire, influence and secure buy-in from senior clients and internal stakeholders.
- Collaborative energy: experience working as part of a wider client team to deliver work to a high standard collectively.
A leader in personalized customer experiences, VML MAP is a world-leading Centre of Excellence that helps businesses humanise the relationship between the brand and the customer through hyper-personalisation at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts and creative minds from 55+ nationalities.
A global network: We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging and the power of differences. WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Senior CRM Strategist employer: Map
At WPP, we pride ourselves on being a leading employer that champions creativity and innovation within a dynamic, international environment. As a Senior CRM Strategist, you will benefit from strong opportunities for personal and professional growth while collaborating with a diverse team of experts across the globe. Our commitment to fostering a culture of respect and belonging ensures that every employee has the chance to thrive and make a meaningful impact in their career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Map and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Map are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Map on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Map. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Map. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Map:Show us that you’ve done your homework! In your application, briefly mention what you admire about Map’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Map
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Map will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Map, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
