At a Glance
- Tasks: Join a dynamic team to launch impactful marketing campaigns using Salesforce Marketing Cloud.
- Company: Innovative tech company focused on marketing solutions for global brands.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and client success.
- Why this job: Make a real difference in marketing strategies while working with cutting-edge technology.
- Qualifications: Experience in marketing operations and Salesforce Marketing Cloud is essential.
The predicted salary is between 55000 - 65000 £ per year.
What will your day look like? As our new Application Consultant, you will become part of our growing development team. Here, you will deal with lots of moving pieces and help us build the most effective way to launch marketing campaigns at scale for global brands – focusing on making the process as seamless and efficient as possible for marketers and operations specialists while also activating new technical capabilities.
As an Application Consultant you will bridge the gap between technology and marketing strategies. You will work closely with clients to understand their business objectives and translate them into technical requirements. You will collaborate with developers to ensure the technical solutions align with the client's business goals.
More specifically, your tasks include:
- Collaborating effectively within a cross-functional team, partnering with operations and product teams to ensure seamless product delivery and client success.
- Driving the successful adoption of Catalyst tools across our client base by leveraging your technical expertise to configure efficient and tailored end-to-end client experiences.
- Streamlining client operations by configuring and implementing customized business rules and automations.
- Bringing product visions to life by configuring and implementing new features according to provided specifications and designs.
- Ensuring the quality and reliability of implementations by rigorously testing configurations and newly developed features.
- Proactively identifying, troubleshooting, and resolving technical issues within existing applications, ensuring a seamless user experience.
- Collecting business requirements by engaging with marketers to translate them into technical specifications.
- Utilizing tools to build data audiences and manage segments while understanding their quality and integrity.
- Contributing to a culture of continuous improvement by identifying and recommending opportunities to optimize the Catalyst platform and its features.
Who are you going to work with? You will join a team of highly skilled developers, architects, data specialists, product managers and project managers who are passionate about building great products and customer experiences together. You will also get to work closely with experts from other technology, creative and client teams.
What do you bring to the table? As a person, you have a team player mindset and an open-minded attitude. You can communicate ideas and technical topics honestly and clearly – also to non-experts – while respecting the views of others on the team. You are eager to understand and find solutions, allowing you to quickly adapt to changing situations and come up with new ideas. As a strategic thinker, you take into consideration the big picture, and critically assess the projects you're working on, consulting and advising when needed. At the same time, you solve problems in an analytical and pragmatic manner, both independently and as part of the team.
Moreover, you have experience with:
- Deep understanding of Marketing Operations: Proven understanding and implementation of advanced marketing automation setups, leveraging best practices for optimal performance.
- Experience with Salesforce Marketing Cloud is mandatory.
- Customer Journey Expertise: experience crafting and optimizing customer journeys, lifecycle stages, and trigger-based marketing programs that drive engagement and conversions.
- Client-Focused Approach: Adept at understanding and adapting to diverse client processes and ways of working, with a track record of delivering tailored technical solutions.
- Data Management: Experience querying, validating, understanding and using data for developing relevant audiences to communicate or report to.
WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Senior Application Consultant - Salesforce Marketing Cloud employer: Map
At WPP (VML MAP), we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets collaboration. Our culture fosters continuous improvement and personal growth, providing employees with ample opportunities to develop their skills while working alongside a talented team of professionals dedicated to delivering outstanding client experiences. With a commitment to diversity and inclusion, we ensure that every team member feels valued and empowered to contribute to our mission of transforming marketing through technology.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Application Consultant - Salesforce Marketing Cloud
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Map and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Map are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Map on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Map. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Application Consultant - Salesforce Marketing Cloud
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Map. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Map:Show us that you’ve done your homework! In your application, briefly mention what you admire about Map’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Map
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Map will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Map, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
