At a Glance
- Tasks: Drive innovation with Adobe Experience Cloud and optimise digital frameworks for global brands.
- Company: Join WPP, a leading growth partner for top global brands.
- Benefits: Be part of a diverse team with opportunities for career growth and development.
- Other info: Work in a dynamic environment with a culture that values diversity and inclusion.
- Why this job: Make a real impact by bridging technology and marketing strategies.
- Qualifications: 5-8 years in application consulting or marketing technology with strong campaign execution skills.
The predicted salary is between 60000 - 80000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
Are you passionate about driving innovation with Adobe Experience Cloud technologies? Do you want to collaborate with leading global enterprises to build and optimize their digital frameworks? If so, you might be the Adobe Senior Application Consultant we are looking for!
What will your day look like?
As our new Adobe Senior Application Consultant, you will become part of our growing development team. Here, you will deal with lots of moving pieces and help us build the most effective way to launch marketing campaigns at scale for global brands – focusing on making the process as seamless and efficient as possible for marketers and operations specialists while also activating new technical capabilities within the Adobe ecosystem. As an Application Consultant, you will bridge the gap between technology and marketing strategies. You will work closely with clients to understand their business objectives and translate them into technical requirements for Adobe solutions. You will collaborate with developers to ensure the technical solutions align with the client's business goals.
More specifically, your tasks include:
- Collaborating effectively within a cross-functional team, partnering with operations and client teams to ensure seamless solution delivery and client success using Adobe platforms.
- Driving the successful adoption of internal enterprise marketing tools and Adobe applications across our client base by leveraging your technical expertise to configure efficient and tailored end-to-end client experiences.
- Streamlining client operations by configuring and implementing customised business rules and automations within Adobe marketing platforms.
- Bringing client solutions to life by configuring and implementing new features according to provided specifications and designs within Adobe environments.
- Ensuring the quality and reliability of implementations by rigorously testing configurations and newly developed features within Adobe applications.
- Proactively identifying, troubleshooting, and resolving technical issues within existing Adobe applications, ensuring a seamless user experience.
- Collecting business requirements by engaging with marketers to translate them into technical specifications for Adobe solutions.
- Utilising Adobe Experience Platform (AEP) and related tools to build data audiences and manage segments while understanding their quality and integrity.
- Contributing to a culture of continuous improvement by identifying and recommending opportunities to optimise Adobe platforms and their features.
Who are you going to work with?
You will join a team of highly skilled developers, architects, data specialists, product managers, and project managers who are passionate about building great solutions and customer experiences together. You will also get to work closely with experts from other technology, creative, and client teams.
What do you bring to the table?
As a person, you have a team player mindset and an open-minded attitude. You can communicate ideas and technical topics honestly and clearly – also to non-experts – while respecting the views of others on the team. You are eager to understand and find solutions, allowing you to quickly adapt to changing situations and come up with new ideas. As a strategic thinker, you take into consideration the big picture and critically assess the projects you're working on, consulting and advising when needed. At the same time, you solve problems analytically and pragmatically, both independently and as part of the team.
- 5 - 8 years of relevant experience in application consulting, marketing technology, campaign operations, CRM, marketing automation, or a similar technical consulting role.
- Strong hands-on experience with campaign execution, campaign configuration, programme builds, and marketing automation workflows.
- Subject matter expertise in at least one major marketing technology platform, such as Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze or a comparable CRM or marketing automation tool.
- Advanced understanding of campaign execution processes, including requirements assessment, technical debriefing, build, QA, testing, deployment, monitoring, and optimisation.
- Ability to independently assess, develop, and maintain scalable, future-proof campaign solutions.
- Experience contributing to or consulting on campaign solution design from scratch.
- Ability to develop and execute UAT tests at campaign or programme level.
- Experience supporting technical documentation, including solution requirements, specifications, campaign documentation, and process documentation.
- Strong understanding of marketing operations, customer journeys, lifecycle communications, triggered campaigns, segmentation, and campaign performance objectives.
- Good understanding of business acumen and client strategy, with the ability to apply this knowledge in day-to-day delivery and consulting.
- Experience working with cross-functional teams, including developers, architects, data teams, project managers, technical project managers, marketing operations, and account teams.
- Knowledge of data usage within campaign execution, including audience selection, validation, segmentation, QA, and data-driven campaign logic.
- Relevant platform certifications or accreditations are an advantage, depending on the technology stack, such as AJO certification, Adobe Campaign certification, Braze, or similar.
- Strong passion for Marketing Technology and staying abreast of the latest AI developments.
- Strong attention to detail and commitment to quality.
- A leader in personalized customer experiences.
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalisation at scale, marketing automation and CRM. The brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world’s most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.
WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Senior Adobe Application Consultant employer: Map
WPP is an exceptional employer that champions innovation and collaboration, particularly for the role of Senior Adobe Application Consultant. With a strong focus on employee growth, WPP offers a dynamic work culture where diverse talents unite to drive transformative solutions for leading global brands. Employees benefit from continuous learning opportunities, a supportive environment, and the chance to work with cutting-edge technologies, all while being part of a global network that values connection and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Adobe Application Consultant
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Map and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Map are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Map on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Map. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Adobe Application Consultant
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Map. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Map:Show us that you’ve done your homework! In your application, briefly mention what you admire about Map’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Map
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Map will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Map, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
