At a Glance
- Tasks: Lead a dynamic team to deliver innovative marketing solutions using Salesforce Marketing Cloud.
- Company: Join WPP Enterprise Solutions, a leader in business transformation and marketing modernization.
- Benefits: Enjoy a collaborative culture, professional growth, and the chance to work with top tech partners.
- Other info: Work in a diverse environment with opportunities for career advancement.
- Why this job: Make a real impact by guiding global brands in launching successful marketing campaigns.
- Qualifications: Experience in leading teams and expertise in Salesforce Marketing Cloud or Adobe Campaign required.
The predicted salary is between 60000 - 60000 £ per year.
Application Consultant Manager (SFMC)
WPP Enterprise Solutions designs, builds, and operates growth systems that competitive businesses rely on.
In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution.
Our 12,000 experts across 40+ markets collaborate with partners like Adobe, AWS, Google, Microsoft, Salesforce, and Shopify to deliver tailored growth solutions.
Responsibilities
As the Application Consultant Manager, you will lead a dynamic team while also working hands‑on on technical solutions, ensuring global brands launch marketing campaigns at scale.
Key responsibilities include
- Lead and mentor a team of Application Consultants, ensuring professional growth and successful adoption of Catalyst tools across clients.
- Set performance goals, provide constructive feedback, and foster a culture of collaboration and innovation.
- Oversee team productivity, project timelines, and resource allocation for optimal delivery.
- Drive the successful configuration and implementation of customized business rules, automations, and features in the Catalyst platform.
- Collaborate within a cross‑functional team to translate client business objectives into technical requirements.
- Identify, troubleshoot, and resolve technical issues to ensure a seamless user experience for clients.
- Use data to build audiences, manage segments, and optimize marketing strategies.
- Continuously assess and advise on product improvements, seeking ways to enhance the Catalyst platform.
- Serve as a trusted advisor for clients, guiding them through setup and optimization of marketing automation, customer journeys, and lifecycle programs.
Qualifications
- Proven experience leading a team of marketing automation consultants (SFMC or Adobe Campaign) and guiding them in delivering technical solutions to clients.
- Experience with Salesforce Marketing Cloud or Adobe Campaign is essential.
- Strong problem‑solving and analytical skills, with the ability to adapt to changing project requirements.
- Expertise in data management and using data for segmentation and reporting.
- Client‑focused approach ensuring solutions align with clients' business goals.
- Strong Java Script skills and experience developing tailored solutions within a marketing automation platform.
- Strategic thinker with excellent leadership skills able to balance team management with direct technical contribution.
Work Environment
You will work with a highly skilled team of developers, architects, data specialists, and product managers, collaborating across internal teams including creative and client‑facing experts.
Equal Opportunity Statement
WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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StudySmarter Expert Advice🤫
We think this is how you could land CRM Application Manager - Salesforce Marketing Cloud in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Map and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Map are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Map on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Map. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Application Manager - Salesforce Marketing Cloud in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Map. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Map:Show us that you’ve done your homework! In your application, briefly mention what you admire about Map’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Map
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Map will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Map, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
