At a Glance
- Tasks: Lead CRM strategies and manage global client relationships for major brands.
- Company: Join a dynamic team at WPP (VML MAP) with a focus on innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for career growth.
- Other info: Collaborative environment with a focus on mentorship and team success.
- Why this job: Be the trusted advisor to global clients and drive impactful marketing initiatives.
- Qualifications: 8+ years in Account Management with experience in CRM and digital marketing.
The predicted salary is between 70000 - 90000 £ per year.
We are seeking a highly commercially minded Account Director to drive CRM strategy, stakeholder management, and the growth of our global marketing operations. You will be the trusted advisor to major global clients, guiding them on how to optimize customer engagement, loyalty, and lifetime value through sophisticated CRM initiatives. You will lead the client roadmap, orchestrate multi‑channel campaign strategies, and oversee a dedicated delivery team. In this role, you must be a master of data‑driven decision‑making, possess a deep understanding of CRM best practices, and excel at managing senior stakeholders on a global scale.
More specifically, your tasks include:
- Leading and developing CRM and loyalty initiatives for major global brands.
- Focusing on enhancing sophisticated, personalized client communication strategies.
- Managing global client relationships, acting as a strategic partner, and driving growth and organic business development.
- Developing project scopes, complex plans, and budgets, ensuring commercial viability and profitability.
- Producing high‑quality presentations for executive‑level client meetings.
- Team leadership: directly managing and mentoring a team of project managers.
- Cultivating a high‑performing team culture, defining clear roles, objectives, and career growth paths.
You will be the linchpin in a network of closely coordinated project managers, developers, data scientists, and experienced designers. You will work alongside competent teammates from all around the world who always go the extra mile to help one another.
We are on the lookout for a senior, strategic‑minded individual with a proven track record of managing large‑scale global accounts. You are proactive in initiating campaigns that not only meet but surpass client expectations regularly. You are an easy‑going person with a proactive, positive mindset and the resilience to navigate the complexities of global matrix organizations. As you will be overseeing several workstreams simultaneously, you are highly organized and can keep the big picture in focus while showing great attention to detail.
In addition, you have:
- 8+ years of experience in Account Management or Project Management within CRM, digital marketing, or a related agency environment.
- Proven experience working with large global brands (experience in the luxury and/or automotive sectors is a massive advantage).
- Extensive experience leading teams and managing senior stakeholders across complex, global departments.
- Deep knowledge of what working with data, technical projects, and enterprise marketing automation platforms entails.
- Experience with the strategic management and implementation of IT projects within CRM, web, and/or marketing automation.
- Strong hands‑on familiarity with enterprise platforms, ideally Salesforce Marketing Cloud or Adobe Marketing Cloud.
- The competence, confidence, and self‑discipline to manage deadlines, estimates, and budgets excellently.
- Exceptional communication and presentation skills in English.
WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Account Director in London employer: Map
At WPP (VML MAP), we pride ourselves on being an exceptional employer, offering a dynamic work culture that champions collaboration and innovation. As an Account Director, you will benefit from extensive professional growth opportunities while working alongside a diverse team of experts dedicated to driving impactful CRM strategies for global brands. Our commitment to inclusivity and respect ensures that every employee feels valued and empowered to excel in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Map and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Map are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Map on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Map. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Map. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Map:Show us that you’ve done your homework! In your application, briefly mention what you admire about Map’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Map
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Map will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Map, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
