At a Glance
- Tasks: Drive omnichannel strategies for top-tier global clients and optimise customer engagement.
- Company: Join WPP Enterprise Solutions, a leader in business transformation and marketing modernisation.
- Benefits: Dynamic international environment with strong personal and professional development opportunities.
- Other info: Be part of a global network of over 30,000 employees, celebrating diversity and connection.
- Why this job: Make a real impact by crafting strategies that enhance customer experiences across diverse platforms.
- Qualifications: Experience in CRM strategy and a proactive attitude towards learning and collaboration.
The predicted salary is between 51750 - 63250 £ per year.
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.
We are seeking an experience strategist to drive the development and execution of omnichannel strategies for our top-tier global clients. If you have experience developing strategic thinking at the intersection of customer experience, data, and digital ecosystems - or are eager to deepen your expertise in these areas - we would love to hear from you.
What will your day look like?
- Work within a small client strategy team as part of MAP's broader and growing Experience Strategy practice, collaborating with colleagues around the globe.
- Drive strategic deliverables, support in developing integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation.
- Assist in the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences.
- Collaborate with cross-functional teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams.
- Drive optimization of end-to-end customer engagement, ensuring strategic alignment and seamless execution.
- Synthesize research and analysis, contributing to strategic workshops and translating insights and data into actionable strategies, detailed personas, and customer journey frameworks.
- Craft compelling narratives and contribute to thought leadership initiatives that position MAP as a strategic partner.
Who are you going to work with?
At MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development. You will collaborate closely with specialists across the wider MAP organization - including experts in technology, data, creative, and client leadership - across our global offices.
What do you bring to the table?
- CRM strategy experience - either agency side or brand side.
- Experience working on strategies and communications for large-scale global clients.
- You have the ability to make an impact quickly, a proactive attitude and a keen desire to learn.
- You can present confidently in meetings and workshop environments.
- You have experience working as part of a wider client team to deliver work to a high standard collectively.
MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalisation at scale, marketing automation and CRM. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Experience Strategist employer: Map
At MAP, we pride ourselves on being an exceptional employer that fosters a collaborative and creative work culture. Our in-house Copywriter role offers not only the chance to contribute to impactful global campaigns but also ample opportunities for professional growth and development within a supportive team. Located in a vibrant area, we provide a dynamic environment where your ideas can flourish, making every day at work meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Experience Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Map and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Map are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Map on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Map. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Experience Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Map. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Map:Show us that you’ve done your homework! In your application, briefly mention what you admire about Map’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Map
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Map will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Map, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
