At a Glance
- Tasks: Drive omnichannel strategies and collaborate with global teams to enhance customer experiences.
- Company: Join VML MAP, a leading agency known for its innovative approach and diverse culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for professional growth.
- Other info: Be part of a dynamic team that values collaboration and creativity.
- Why this job: Make a real impact on global strategies and work with cutting-edge digital ecosystems.
- Qualifications: Experience in strategy and CRM; agency or client-side experience is a plus.
The predicted salary is between 50000 - 65000 £ per year.
We are seeking a CRM Strategist to drive the development and execution of omnichannel strategies for one of our top tier global clients.
What will your day look like?
- Work within a small client strategy team as part of VML MAP's broader and growing Experience Strategy practice, collaborating with colleagues around the globe.
- Drive strategic deliverables, supporting the development of integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation.
- Assist in the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences.
- Collaborate with cross functional teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams.
- Drive optimization of end to end customer engagement, ensuring strategic alignment and seamless execution.
- Synthesize research and analysis, contributing to strategic workshops and translating insights and data into actionable strategies, detailed personas, and customer journey frameworks.
- Craft compelling narratives and contribute to thought leadership initiatives that position VML MAP as a strategic partner.
What do you bring to the table?
- Strategy experience; CRM experience would be a bonus.
- Both agency and client side experience are welcomed.
- Global outlook: experience working on strategies and communications for large scale global clients.
- Self starter: the ability to make an impact quickly, a proactive attitude and a keen desire to learn.
- Strong communication skills: ability to present confidently in meetings and workshop environments.
- Collaborative energy: experience working as part of a wider client team to deliver work to a high standard collectively.
WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
CRM Strategist employer: Map
At VML MAP, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a CRM Strategist, you will have the opportunity to work with a diverse team on global projects, driving impactful strategies while benefiting from our commitment to employee growth and development. Our inclusive environment ensures that every voice is heard, providing you with the support and resources needed to thrive in your career.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Map and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Map are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Map on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Map. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Map. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Map:Show us that you’ve done your homework! In your application, briefly mention what you admire about Map’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Map
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Map will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Map, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
