CRM Application Manager - Salesforce Marketing Cloud

CRM Application Manager - Salesforce Marketing Cloud

Full-Time 60000 - 60000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead a dynamic team and implement innovative marketing solutions using Salesforce Marketing Cloud.
  • Company: Join WPP Enterprise Solutions, a leader in business transformation and marketing modernization.
  • Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
  • Other info: Collaborate with top experts in a culture that values respect and equal opportunity.
  • Why this job: Make a real impact by guiding global brands in launching successful marketing campaigns.
  • Qualifications: Experience in leading teams and expertise in Salesforce Marketing Cloud or Adobe Campaign required.

The predicted salary is between 60000 - 60000 £ per year.

Application Consultant Manager (SFMC)

WPP Enterprise Solutions designs, builds, and operates growth systems that competitive businesses rely on.

In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution.

Our 12,000 experts across 40+ markets collaborate with partners like Adobe, AWS, Google, Microsoft, Salesforce, and Shopify to deliver tailored growth solutions.

Responsibilities

As the Application Consultant Manager, you will lead a dynamic team while also working hands‑on on technical solutions, ensuring global brands launch marketing campaigns at scale.

Key responsibilities include

  • Lead and mentor a team of Application Consultants, ensuring professional growth and successful adoption of Catalyst tools across clients.
  • Set performance goals, provide constructive feedback, and foster a culture of collaboration and innovation.
  • Oversee team productivity, project timelines, and resource allocation for optimal delivery.
  • Drive the successful configuration and implementation of customized business rules, automations, and features in the Catalyst platform.
  • Collaborate within a cross‑functional team to translate client business objectives into technical requirements.
  • Identify, troubleshoot, and resolve technical issues to ensure a seamless user experience for clients.
  • Use data to build audiences, manage segments, and optimize marketing strategies.
  • Continuously assess and advise on product improvements, seeking ways to enhance the Catalyst platform.
  • Serve as a trusted advisor for clients, guiding them through setup and optimization of marketing automation, customer journeys, and lifecycle programs.

Qualifications

  • Proven experience leading a team of marketing automation consultants (SFMC or Adobe Campaign) and guiding them in delivering technical solutions to clients.
  • Experience with Salesforce Marketing Cloud or Adobe Campaign is essential.
  • Strong problem‑solving and analytical skills, with the ability to adapt to changing project requirements.
  • Expertise in data management and using data for segmentation and reporting.
  • Client‑focused approach ensuring solutions align with clients' business goals.
  • Strong Java Script skills and experience developing tailored solutions within a marketing automation platform.
  • Strategic thinker with excellent leadership skills able to balance team management with direct technical contribution.

Work Environment

You will work with a highly skilled team of developers, architects, data specialists, and product managers, collaborating across internal teams including creative and client‑facing experts.

Equal Opportunity Statement

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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Contact Details:

Map Recruitment Team

We think you need these skills to ace CRM Application Manager - Salesforce Marketing Cloud

Team Leadership
Salesforce Marketing Cloud
Adobe Campaign
Technical Solutions Development
Project Management
Data Management
Segmentation