At a Glance
- Tasks: Create captivating copy for global brands and engage audiences through innovative communications.
- Company: Join WPP, a leading partner for iconic brands, in a vibrant and collaborative environment.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth in London or Copenhagen.
- Other info: Dynamic team atmosphere with a focus on collaboration and innovation.
- Why this job: Unleash your creativity and make an impact with your words for top-tier clients.
- Qualifications: 3+ years of copywriting experience and excellent communication skills in English.
The predicted salary is between 35000 - 45000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
Create scroll‑stopping, neck‑turning, convention‑defying copy for some of the biggest and most iconic global brands. Come wrangle words for us. Dream up ideas with us. Do it as part of our amazing Experience Design team, based in vibrant London or beautiful Copenhagen, and a central part of the CRM, marketing automation and personalization powerhouse that is VML MAP.
What will your day look like? We’re looking for someone who’s eager to learn, with proven creative writing skills (and fluent/professional proficiency in English), to be our full‑time, in‑house Copywriter. As our new Copywriter, you will write communications and help develop engaging activations for global clients, based on a clear understanding of their TOVs, business objectives and audiences. Your primary job will be to create compelling copy for CRM, loyalty and other comms channels.
- Write original copy in American or British English for emails, push notifications, and paid media;
- Revise copy based on internal and client feedback;
- Flawlessly proofread new business and pitch decks;
- Study insights or reports to give your copy a strong conceptual foundation;
- Lean on brand playbooks and tone of voice guides;
- Leverage new, emerging technologies to be the most creative, most efficient writer you can be;
- Play an active role in projects, from initial idea generation to execution and approval.
Who are you going to work with? As a member of the Experience Design team, you will work closely with talented designers, copywriters, motion designers and creative leads, as well as experience strategists, data scientists, tech developers and project managers. Our offices are centrally located in London and Copenhagen, and we’ll expect not only great work from you, but also that you contribute to the fun, friendly, collaborative and innovative atmosphere that echoes through our office space. We come from diverse backgrounds and have unique skill sets, so you’ll get plenty of opportunities to apply your expertise, and to grow.
What do you bring to the table? You thrive in a fast‑paced, collaborative environment with a high‑volume workload often requiring short turnaround times. Your positive, conscientious, and solution‑oriented mindset enables you to digest complex information and translate strategy and insights into persuasive copy and exciting ideas. You value diligent editing, ensuring all deliveries are flawless and effective.
Required skills and qualifications:
- 3+ years of copywriting experience from an advertising or in‑house agency
- Excellent communication skills and fluent/professional proficiency in English
- A relevant background in journalism, English, communications, advertising, or similar
- Ability to work independently or as part of a team to meet deadlines
Equal Employment Opportunity: WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Copywriter employer: Map
WPP is an exceptional employer that fosters a vibrant and collaborative work culture, particularly within our Experience Design team in London and Copenhagen. We offer our Copywriters the chance to work with iconic global brands, providing ample opportunities for professional growth and creativity in a supportive environment that values diverse backgrounds and innovative ideas. Join us to not only create compelling copy but also to be part of a fun and friendly atmosphere where your contributions are celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Map and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Map are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Map on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Map. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Map. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Map:Show us that you’ve done your homework! In your application, briefly mention what you admire about Map’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Map
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Map will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Map, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
