b Overview /b p As Growth Marketing Manager, you own paid channels and the data that measures their impact. You’ll craft a multi-channel strategy for short-term activation and long-term growth, while translating data into actionable decisions. You’ll collaborate across Finance, Product, and CX to build trusted measurement frameworks and drive commercial outcomes. The role combines strategic leadership with hands-on analytics in a fast-paced, pet-focused environment. /p b Responsibilities /b ul li Own and optimise the full-funnel paid marketing strategy to drive new customer growth and sustainable revenue. /li li Allocate and manage a multi-million-pound budget using CPA, funnel, and commercial data to guide channel mix. /li li Build and interrogate analyses in Excel and the data warehouse to validate dashboards and uncover insights. /li li Collaborate with Data, Finance, Product, CX to develop a measurement and reporting framework trusted by the business. /li li Test and scale new acquisition channels to diversify the mix while ensuring FCA/ASA compliance. /li li Lead integrated campaigns across Sales Activation and Brand Building with consistent messaging and timely delivery. /li li Manage agencies and partners with strong briefs and high delivery standards. /li li Directly manage and develop three Performance Marketing Leads and advocate for Growth Marketing across stakeholders. /li /ul b Key requirements /b ul li Significant experience leading growth marketing with ownership of budget and channel strategy. /li li Fluent in Excel; comfortable handling large/messy data and interrogating dashboards. /li li Deep understanding of full-funnel metrics (CPA, ROAS, conversion, funnel drop-off). /li li Experience managing large paid budgets across brand, performance, including paid search and paid social, and offline media. /li li Strong stakeholder influence beyond the team (Data, Finance, Product, senior leadership). /li li Proven agency management from brief to delivery. /li li Experience in audience segmentation and lifecycle targeting for mid- and lower-funnel strategies. /li li Experience coaching a small team. /li li Experience in insurance, financial services, or another regulated consumer sector. /li /ul ul li data-driven decision making /li li stakeholder influencing /li li cross-functional collaboration /li li Excel /li li data warehouse /li li Looker (or similar BI tools) /li /ul
Growth Marketing Manager employer: ManyPets
At ManyPets, we are not just passionate about pets; we are dedicated to creating a supportive and inclusive work environment where every employee can thrive. As a Pricing & Marketing Manager, you will benefit from our commitment to personal and professional development, alongside a fun-loving culture that values collaboration and innovation. With opportunities to engage with various teams and contribute to meaningful projects, you'll find a rewarding career path in our mission to enhance the lives of pets and their owners.
