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- Tasks: Lead marketing strategies for referrals and affiliates while supporting brand campaigns.
- Company: Join a passionate team dedicated to improving the lives of pets and their owners.
- Benefits: Enjoy flexible working, top-notch tech support, and a fun, inclusive culture.
- Why this job: Be part of a mission-driven company that values creativity and impact in marketing.
- Qualifications: Organised, creative, and strong communication skills are essential; experience in marketing is a plus.
- Other info: Remote work with a supportive environment and opportunities for growth.
The predicted salary is between 37000 - 42000 £ per year.
About us
We love pets – which is why we’re on a mission to make the world a better place for pets and their parents. We offer pet insurance policies with generous pet health benefits that are designed with their needs in mind. We’ve helped half a million pets stay happy and healthy since 2017 – and many more customers throughout the world are joining us every day. Our company is respectful, fun-loving and passionate about pets and their wellbeing. Throughout our business you\’ll meet people who think differently, aim for impact, and love to try new things. Want to join our pack? Join us. Love every moment. Love ManyPets.
About Us
We love pets – which is why we’re on a mission to make the world a better place for pets and their parents. We offer pet insurance policies with generous pet health benefits that are designed with their needs in mind. We’ve helped half a million pets stay happy and healthy since 2017 – and many more customers throughout the world are joining us every day. Our company is respectful, fun-loving and (most importantly) passionate about pets and their wellbeing. Throughout our business you\’ll meet people who think differently, aim for impact, and love to try new things. Want to join our pack? Join us. Love every moment. Love ManyPets.
About the role
We’re looking for a highly organised, creative, and commercially minded Marketing Lead to join our fast-paced, collaborative marketing team.
This role will own two key acquisition channels, Refer a Friend and Affiliate Marketing . You’ll also support the planning and delivery of ATL brand campaigns across channels like TV, YouTube, and podcast sponsorships. You\’ll be the engine behind campaign delivery, working across internal teams and external partners to ensure campaigns land on time, on brand, and with maximum impact.
This is an exciting opportunity for someone who’s confident managing stakeholders, experienced in coordinating multi-channel campaigns, and brings creative energy and attention to detail in equal measure.
Your responsibilities:
Referral Marketing
- Lead the Refer a Friend acquisition strategy to drive new sales volume, taking into account the offer, messaging and comms strategy
- Work with internal teams (CRM, Creative, Product) to plan and brief campaign assets and comms
- Use data and insight to optimise referral performance, test new promotional mechanics, and improve user journeys
- Coordinate with external partners and tools to manage ongoing referral campaigns
Affiliate Marketing
- Own the Affiliate marketing program. Responsible for commission amounts, set upoffers, manage publisher relationship & monitor results
- Monitor performance and work with the agency to optimise creative, messaging, and placements
- Look to grow the ManyPets affiliate program, sourcing suitable affiliates to drive the platform
ATL Campaign Support
- Support the planning and delivery of Above-The-Line campaigns, including TV, YouTube, display, and podcast sponsorships
- Help manage timelines, campaign assets, and internal approvals across stakeholders
- Liaise with media agencies and internal brand teams to ensure campaigns align with acquisition goals and deliver brand impact
NOTE – Experience across all three areas is not essential, we’d love to hear from you if you lead one of the above areas but are keen to broaden your marketing experience.
What we’re looking for
We’re looking for someone who’s not only organised and proactive, but who brings a creative eye and strong communication skills to everything they do. You should be confident juggling multiple projects and managing internal and external partners to get things done.
You’ll thrive in this role if you:
- Are highly organised, structured, and comfortable managing timelines and delivery
- Have strong stakeholder management skills, both internally (CRM, Design, Product, Content) and externally (agencies, platforms)
- Can brief and collaborate with creative and CRM teams effectively — clarity and attention to detail are key
- Have a creative flair, and enjoy crafting or shaping campaign messaging and creative concepts
- Are data-aware — comfortable interpreting performance data to help inform next steps
Desirable Experience – (Not essential, but a strong plus if you have any of the following:)
- Referral marketing platformse.g. Mention Me, Ambassador, BuyaPowa, Referral factory
- Affiliate marketing platforms, especially Partnerize
- CRM Experience, especially Customer.IO
- Project management tools, especially ClickUp
- CMS experience, especially Storyblok
Salary range:
£43,000 — £45,000 GBP
Ways of working
On a typical day you’ll be working from a laptop with a screen, mouse, keyboard, and headset. You’ll be meeting your colleagues on Zoom and keeping in touch regularly via email and Slack too – we’d expect you to be using your computer for around seven hours a day. We’d ask that you have a distraction-free work area and a reliable internet connection with a speed of 25Mbps so you can work effectively. We’ll make sure you have the right home set-up that supports you in the role by providing best-in-class technology, money towards a desk, and vision support.
Inclusion at ManyPets
We promise to give you the same opportunities as everyone else and we won’t discriminate against you at any point in the process. This includes how we source talent, our interview process, our conditions of employment (including pay) and feedback. If you\’d like to read more about this, please download our Approach to Inclusion policy.
Reasonable adjustments and support
If you need any help, support, or advice at any point during the hiring process please email . If you want to ask any questions or request an adjustment, please let us know and we\’ll do what we can to flex our approach.
Connect with us!
LinkedIn |Glassdoor | Indeed | FeeFo | Trustpilot | YouTube |Instagram |Facebook | Twitter | TikTok |
#J-18808-Ljbffr
Marketing Lead employer: Many Group
Contact Detail:
Many Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Familiarise yourself with the pet insurance industry and ManyPets' unique offerings. Understanding their mission and values will help you align your responses during interviews and demonstrate your passion for pets.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in referral and affiliate marketing. Engaging with them on platforms like LinkedIn can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've managed. Highlight your stakeholder management skills and how you've collaborated with creative teams to deliver impactful results.
✨Tip Number 4
Stay updated on the latest trends in digital marketing, particularly in referral and affiliate strategies. Being knowledgeable about current tools and platforms will show your commitment to continuous learning and improvement.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Understand the Company Culture: Before applying, take some time to understand ManyPets' mission and values. Highlight your passion for pets and how it aligns with their goal of making the world a better place for pets and their parents.
Tailor Your CV: Make sure your CV reflects your experience in marketing, particularly in referral and affiliate marketing. Use specific examples that demonstrate your ability to manage campaigns and work with stakeholders effectively.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss your relevant experience and how you can contribute to their marketing strategies, especially in driving new sales volume through innovative campaigns.
Showcase Your Data Skills: Since the role requires data awareness, include examples of how you've used data to inform marketing decisions in the past. This could be through optimising campaigns or improving user journeys based on performance insights.
How to prepare for a job interview at Many Group
✨Show Your Passion for Pets
Since the company is all about pets, make sure to express your love for animals during the interview. Share personal stories or experiences that highlight your passion for pets and how it aligns with the company's mission.
✨Demonstrate Your Marketing Expertise
Be prepared to discuss your experience in referral and affiliate marketing. Bring examples of successful campaigns you've managed, focusing on your role in strategy, execution, and results. This will show that you understand the key acquisition channels you'll be responsible for.
✨Highlight Your Organisational Skills
The role requires strong organisational abilities, so be ready to talk about how you manage multiple projects and timelines. Use specific examples to illustrate your methods for staying organised and ensuring timely delivery of campaigns.
✨Prepare for Stakeholder Management Questions
Expect questions about how you handle relationships with internal teams and external partners. Prepare examples that showcase your communication skills and ability to collaborate effectively, as this is crucial for the role.
