Social Media Manager

Requisition ID: 143We’re looking for an experienced, hands-on Social Media Manager to own and grow Voy’s organic presence across Instagram and Facebook.We need someone who understands how to build a brand on social: creating content that earns attention, growing an engaged audience, using data to improve performance and turning audience insights into tangible results.You’ll own the day-to-day running of our channels, from content planning and creation through to publishing, community management and performance reporting. Working closely with our Brand and Creative teams, you’ll bring campaigns to life organically while proactively identifying opportunities to grow our audience and make Voy more relevant to our customers.We’re looking for someone who has done this successfully before. You should be able to demonstrate measurable organic growth, explain what drove it and show how you’ve used performance data to improve results.Experience in health, wellness, pharmaceuticals or another regulated industry is a strong advantage. You’ll need to understand the importance of responsible health communications, content approvals and knowing when to flag a risk.This is a hands-on role with real ownership and autonomy. You’ll need the creative skills to make content yourself, the analytical ability to understand performance and the judgement to manage social channels independently.What you'll doOwn and grow our channelsManage Voy’s organic presence across Instagram and Facebook, developing a clear strategy for each platform.Build and maintain a consistent content calendar, balancing planned campaigns with reactive opportunities.Take ownership from ideation through to publication, ensuring content is delivered on time and to a high standard.Identify opportunities to grow our audience, increase reach and engagement, and strengthen our brand presence.Adapt content to suit each platform rather than simply reposting the same assets everywhere.Create engaging, social-first contentDevelop entertaining, educational, reactive and community-led content that makes health topics accessible and relevant.Write strong hooks, captions and copy that encourage people to engage and share.Self-shoot and edit content where appropriate, working efficiently with the resources available.Collaborate with our in-house Creative and Production teams on larger campaigns and higher-production-value assets.Spot relevant trends, formats and cultural moments, understanding how to use them appropriately for a health brand.Drive measurable growth through dataWe need someone who can demonstrate that they’ve grown organic social channels, not just published content consistently.Track and analyse performance across Instagram and Facebook, including reach, engagement, shares, saves, follower growth and relevant traffic or conversion metrics.Use audience insights and content-level performance to understand what works, why it works and what to do next.Test different topics, formats and creative approaches, using results to continuously improve performance.Produce regular reports that go beyond the numbers, providing clear learnings and actionable recommendations.Understand the difference between vanity metrics and meaningful indicators of audience growth and business impact.Manage community and complianceOwn day-to-day community management, responding to comments and messages in a timely, considered way.Identify audience questions and conversations that can inform future content.Recognise when health-related questions, complaints or sensitive comments need escalation.Work within established content approval processes and understand the risks associated with health claims, treatment efficacy, testimonials and creator content.Ensure content follows approved messaging, brand guidelines and relevant platform policies.Collaborate with Brand and relevant clinical, medical, legal or compliance stakeholders to ensure content is appropriate for publication.We don't expect you to replace our clinical or compliance experts, but we do expect sound judgement and an understanding of the responsibility that comes with publishing health-related content.Collaborate and take ownershipWork closely with Brand, Creative and Production to align organic social with wider business priorities.Proactively bring forward ideas and recommendations backed by audience insight and performance data.Manage competing priorities while maintaining consistent publishing and quality.Keep content planning, approvals and reporting organised and transparent.Stay up to date with Instagram and Facebook developments, identifying relevant opportunities for Voy.What we're looking forEssential experienceProven experience managing and growing a brand’s organic social channels, with examples and results to demonstrate your impact.Strong working knowledge of Instagram and Facebook, including content formats, publishing tools and analytics.A track record of measurable organic growth, supported by performance data.Experience developing content strategies, managing calendars and delivering consistent publishing.Strong creative judgement, copywriting skills and an understanding of what makes content engaging.Confidence analysing performance and translating data into actionable recommendations.Ability to self-shoot and edit content where needed.Experience managing online communities and handling comments, messages and sensitive interactions.Strong organisational skills and the ability to work independently across multiple priorities.Desirable experienceExperience in healthcare, pharmaceuticals, wellness, beauty or another regulated industry.Familiarity with UK healthcare advertising requirements and the importance of substantiating claims and obtaining appropriate approvals.Experience working with clinical, legal or compliance teams.Experience using social analytics, scheduling and reporting tools.Understanding of how organic social contributes to wider brand and business objectives.The person we're looking forYou’re experienced enough to run channels independently but hands-on enough to make the content yourself.You combine creative instinct with analytical thinking. You know how to spot a strong idea, but you also understand how to measure its impact and improve on it. You’re proactive, resourceful and comfortable testing new approaches, learning from the results and changing direction when needed.You take ownership, communicate clearly and balance speed with attention to detail. You understand that working in a regulated health category requires creativity and good judgement in equal measure.We’re not looking for someone who simply keeps our channels active. We want someone who can demonstrate what they’ve achieved, explain how they achieved it and use that experience to grow Voy.What success looks likeConsistent, high-quality organic content across Instagram and Facebook.Measurable growth in audience, reach and engagement.Clear evidence that performance data informs content decisions.An engaged community managed with appropriate care and escalation.Responsible, compliant health content published through the correct approval processes.Regular reporting that gives the team clear insight into performance and opportunities for growth.