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- Tasks: Lead the evolution of our website and marketing tools to enhance user experience and drive growth.
- Company: Join MANUAL, a promising scale-up in the healthcare space focused on innovative digital experiences.
- Benefits: Enjoy share options, private medical insurance, gym benefits, and flexible working policies.
- Why this job: Be at the intersection of design and technology, making a real impact on patient engagement.
- Qualifications: 3-5 years in product management with a focus on design, data, and marketing technology.
- Other info: Hybrid role based in London Bridge with a fun, motivated team and annual company retreats.
The predicted salary is between 48000 - 84000 £ per year.
Product Manager, Website & Marketing Tools
Join to apply for the Product Manager, Website & Marketing Tools role at MANUAL
Product Manager, Website & Marketing Tools
Join to apply for the Product Manager, Website & Marketing Tools role at MANUAL
We\’re seeking a Product Manager, Website & Marketing Tools to own and evolve our website experience and marketing technology stack. This role is critical to driving patient acquisition, conversion, and engagement through exceptional digital experiences. You\’ll be responsible for our design system, website optimization, and the tools that power our marketing efficiency across multiple markets.
You\’ll work at the intersection of design, technology, and growth marketing. You\’ll lead initiatives to improve conversion rates, enhance user experience, maintain design consistency, and build scalable marketing tools that support our ambitious growth targets across multiple geographies.
What you’ll be doing
We\’re seeking a Product Manager, Website & Marketing Tools to own and evolve our website experience and marketing technology stack. This role is critical to driving patient acquisition, conversion, and engagement through exceptional digital experiences. You\’ll be responsible for our design system, website optimization, and the tools that power our marketing efficiency across multiple markets.
You\’ll work at the intersection of design, technology, and growth marketing. You\’ll lead initiatives to improve conversion rates, enhance user experience, maintain design consistency, and build scalable marketing tools that support our ambitious growth targets across multiple geographies.
What you’ll be doing
Product Strategy & Vision
- Define and execute the long-term product roadmap for website design and website tools
- Identify opportunities to improve patient experience on the website and marketing efficiency
Product Execution
- Work with design teams to establish scalable design patterns, components, and guidelines
- Optimize marketing technology stack for efficiency, performance, and scalability
- Lead initiatives to improve marketing team productivity through better tools and automation
- Collaborate with engineering teams to build and enhance marketing platforms and capabilities
Data-Driven Decision Making
- Establish key metrics and KPIs for website performance, conversion rates, and marketing efficiency
- Analyze data & conduct user research to identify trends, bottlenecks, and opportunities for improvement
Stakeholder Management
- Partner with growth, design, engineering, and marketing teams to deliver cohesive patient experiences
- Work with design teams to optimize information architecture and user journeys
- Collaborate with international teams to adapt experiences for different markets and categories
What we need from you
Essential Experience
- 3-5 years of product management experience, owning the vision and strategy in tech first organisations
- Experience working with design, data, metrics, and analytics
- Background in design, website development, marketing technology, growth tools, or customer acquisition products
Essential Skills & Competencies
- An eye for design coupled with strong analytical skills with ability to derive insights from data
- Excellent stakeholder management and cross-functional collaboration skills
- Project management experience with ability to drive initiatives from conception to delivery
- Lead and influence effectively in ambiguous environments with evolving priorities
- Apply a customer-first philosophy and data-driven decision-making skills to all initiatives
- Demonstrate exceptional resilience and problem-solving skills to address complex, evolving challenges
- Thrive in a fast-paced environment with high standards and competing demands
Essential Technical Proficiency
- Experience with product management tools (Jira, Confluence, roadmapping tools)
- Proficiency with web analytics tools (Google Analytics, Hotjar, or similar)
- Experience with A/B testing platforms (Optimizely, VWO, or similar)
- Understanding of modern web technologies, CMS platforms, marketing tools
Preferred Qualifications
- Familiarity with telehealth or digital healthcare platforms
- Previous experience in digital marketing, growth marketing, or marketing technology roles
- Understanding of SEO principles and website performance optimization
- Familiarity with design tools (Figma, Sketch) and design system management
- Familiarity with marketing attribution and multi-touch attribution models
What we offer
- Share options
- Private medical insurance
- Gym & wellness benefit with Wellhub
- Hybrid role based in London Bridge 3 days a week with lunch once a week
- Cycle to work scheme
- Electric car scheme
- 25 days holidays and generous parental leave & flexible working policies
- Annual company retreat
- A fun and friendly working environment with sharp and motivated co-workers
- Join in the early stages of one of the most promising scale-ups in the healthcare space
Our interview process
- Hiring Manager Screening
- Initial screening on Core Competencies
- Lightweight take home assignment
- On-site interviews with stakeholders across the business
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Other
Job function
-
Job function
Product Management and Marketing
-
Industries
Hospitals and Health Care
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Product Manager, Website & Marketing Tools employer: Manual
Contact Detail:
Manual Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager, Website & Marketing Tools
✨Tip Number 1
Familiarise yourself with the latest trends in product management, especially in digital marketing and website optimisation. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to MANUAL's goals.
✨Tip Number 2
Network with professionals in the healthcare and digital marketing sectors. Attend relevant meetups or webinars to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of how you've improved user experience or conversion rates in previous roles. Use data-driven results to showcase your impact, as this aligns perfectly with the responsibilities outlined in the job description.
✨Tip Number 4
Research MANUAL's current website and marketing tools. Identify areas for improvement and be ready to share your ideas during the interview. This shows initiative and a genuine interest in the role, making you stand out as a candidate.
We think you need these skills to ace Product Manager, Website & Marketing Tools
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product management, especially in tech-focused organisations. Emphasise your skills in design, data analysis, and marketing technology, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for enhancing digital experiences and patient engagement. Mention specific examples of how you've improved conversion rates or user experiences in previous roles.
Showcase Your Technical Proficiency: Include any experience with product management tools like Jira or Confluence, as well as web analytics tools such as Google Analytics. Highlight your familiarity with A/B testing platforms and modern web technologies.
Demonstrate Stakeholder Management Skills: Provide examples of how you've successfully collaborated with cross-functional teams. This could include working with design, engineering, or marketing teams to deliver cohesive projects that meet business goals.
How to prepare for a job interview at Manual
✨Showcase Your Product Management Experience
Be prepared to discuss your previous product management roles in detail. Highlight specific projects where you defined product vision and strategy, especially in tech-focused environments. Use metrics to demonstrate how your contributions improved user experience or marketing efficiency.
✨Demonstrate Analytical Skills
Since the role requires data-driven decision-making, come equipped with examples of how you've used analytics tools like Google Analytics or A/B testing platforms. Discuss how you derived insights from data to inform product decisions and improve conversion rates.
✨Emphasise Cross-Functional Collaboration
This position involves working closely with design, engineering, and marketing teams. Prepare anecdotes that illustrate your ability to manage stakeholders and collaborate effectively across different functions. Show how you’ve led initiatives that required input from various teams.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in ambiguous situations. Think of scenarios where you had to adapt quickly to changing priorities or overcome challenges in product development. Be ready to explain your thought process and the outcomes of your decisions.
