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- Tasks: Drive innovative marketing experiments and scale new acquisition channels for growth.
- Company: Fast-growing tech company focused on performance marketing.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Join a dynamic team where your ideas can lead to real impact.
- Why this job: Be a key player in shaping the future of our marketing strategy.
- Qualifications: Experience in growth marketing and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for a curious and highly analytical Performance Marketing Manager to discover and scale our next multi-million-pound acquisition channels. You will be the engine of our new channel experimentation, systematically identifying, testing, and validating opportunities that sit outside our core performance channels. From CTV and audio to direct mail and partnerships, you will have the autonomy and budget to find our next major growth lever. This is not a typical marketing role focused on optimising existing campaigns. This is a 0-to-1 opportunity for a true builder. You'll be a scientist, strategist, and operator all in one, with a clear mandate to test, fail, learn, and scale. Your successes will directly contribute to diversifying our marketing mix and securing our long-term, sustainable growth. This hybrid role is based three days per week in our London HQ.
What You’ll Do
- Own the experimentation pipeline – Build and manage a rigorous, high-velocity testing framework to identify, prioritise, and execute growth experiments across a wide range of potential new channels.
- Launch and scale new channels – Take validated ideas from initial test to fully-fledged acquisition channels, developing the playbook, managing budgets, and building the business case for further investment.
- Manage the full experiment lifecycle – Run the end-to-end process for each test: from hypothesis generation and financial modelling to creative briefing, technical setup, execution, and post-campaign analysis.
- Champion disciplined measurement – Define clear "kill or scale" criteria for every experiment. Utilise geo-lift tests, incrementality measurement, and cohort analysis to prove the true impact of your channels.
- Manage an experimentation roadmap – Own and deploy a dedicated seven-figure experimentation budget, allocating capital efficiently to the highest-potential opportunities and reporting on portfolio performance.
- Partner cross-functionally – Work hand-in-hand with data to design tests, creative to produce bespoke assets, product to build required landing pages, and finance to model potential outcomes.
Who You Are
- Strong experience in a growth, performance, or user acquisition role within a fast-growing tech or DTC company.
- Direct experience in launching and scaling new channels is essential.
- Hypothesis-driven and deeply analytical. You are comfortable building a financial model from scratch, can separate correlation from causation, and live by the principle of statistical significance.
- A T-shaped marketer with a broad understanding of many channels but a deep, hands-on expertise in at least one or two (paid social, search, affiliates, etc.).
- Resourceful and biased to action. You know how to get a test live quickly and creatively, even without a perfect playbook or existing infrastructure.
- Fluent in data analysis. Proficiency with tools like Looker/Tableau and Excel/Google Sheets is a must. Basic SQL knowledge is a strong advantage.
- Thrive in ambiguity and are comfortable with failure. You see a failed test as a valuable learning opportunity, not a setback.
- An excellent project manager, able to juggle multiple experiments and stakeholder relationships simultaneously without dropping the ball.
- A compelling communicator who can build a powerful narrative around data to influence decision-making and secure buy-in for new initiatives.
Performance Marketing Manager employer: Manual
Contact Detail:
Manual Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in performance marketing. This is your chance to demonstrate how you’ve launched and scaled channels before, so make it visually appealing and data-driven.
✨Tip Number 3
Prepare for interviews by practising your storytelling. Be ready to discuss your approach to experimentation and how you’ve tackled challenges in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your answers and keep it engaging.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Show Your Analytical Side: We want to see your curiosity and analytical skills shine through in your application. Share specific examples of how you've used data to drive decisions or scale channels in previous roles. This is your chance to show us you're the scientist we need!
Highlight Your Experimentation Experience: Make sure to emphasise any experience you have with launching and scaling new channels. We’re looking for someone who’s not afraid to test, fail, learn, and scale. Tell us about your past experiments and what you learned from them!
Be Resourceful and Creative: In your application, let us know how you've tackled challenges creatively. We love candidates who can get tests live quickly, even without a perfect playbook. Share any innovative solutions you've implemented in your previous roles.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Manual
✨Know Your Channels
Before the interview, dive deep into various acquisition channels like CTV, audio, and direct mail. Be ready to discuss your experiences with these channels and how you would approach testing and scaling them. This shows you're not just familiar but genuinely interested in exploring new avenues.
✨Bring Your Data Game
Brush up on your data analysis skills! Be prepared to talk about how you've used tools like Looker or Excel in past roles. Have examples ready where you’ve turned data insights into actionable strategies. This will demonstrate your analytical mindset and ability to measure success effectively.
✨Embrace Experimentation
Since this role is all about experimentation, come armed with examples of tests you've run in the past. Discuss what worked, what didn’t, and what you learned from those experiences. Highlighting your comfort with failure as a learning opportunity will resonate well with the interviewers.
✨Showcase Your Project Management Skills
Prepare to discuss how you manage multiple projects simultaneously. Share specific instances where you successfully juggled various experiments and stakeholder relationships. This will illustrate your organisational skills and ability to keep everything on track, which is crucial for this role.