Overview
In this role, you own Voy’s organic social presence, with a focus on Instagram and TikTok. You are a hands-on doer who turns trends and conversations into native content, from ideation to publication. You’ll manage the content calendar, shoot and edit your own content, and continuously optimize for engagement and growth. You’ll collaborate with the Brand team to bring social-first ideas to life and drive business impact through community-building and brand awareness.
Responsibilities
- Own Voy's organic social channels, especially Instagram and TikTok
- Build and manage a consistent content calendar and posting cadence
- Idea-to-publication: ideate, shoot, edit, write, publish and optimise content yourself
- Create a mix of reactive, entertaining, educational, community-led and brand content
- Be proactive about topics and trends, not just briefs
- Improve channel engagement, relevance and effectiveness
- Engage with the audience and conversations across platforms
- Collaborate with Brand team on social-first executions of wider campaigns
- Self-shoot and self-edit a significant portion of content; write strong hooks and captions
- Create content that feels native, human and entertaining, with wider team support when needed
- Build and maintain community relationships and active engagement
- Track metrics and share learnings to drive business growth
- Regularly measure, report and provide data-driven insights to stakeholders
Key requirements
- self-starter with a doer mindset
- scrappy, resourceful and fast-paced
- ability to take ideas from concept to publish without multiple approvals
- strong social-native instincts and trend understanding
- comfortable self-shooting and editing
- highly organized with cadence discipline
- curious and continuously seeking new formats and opportunities
- commercially minded with focus on engagement and business impact
- willing to test, fail and learn quickly
- ability to work independently and take ownership while knowing when to involve others
- self-motivation
- proactiveness
- strong communication
- self-shooting
- video editing
- storytelling and hooks
Social Media Manager in London employer: Manual
At Voy, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through our supportive environment, where you can thrive as a Senior Product Manager in the dynamic field of healthcare innovation. With access to cutting-edge resources and a focus on patient-centric solutions, you'll have the opportunity to make a meaningful impact while enjoying a flexible work-life balance in a vibrant location.
