Influencer Marketing Manager in London

Overview

We’re looking for a commercially-minded and relationship-driven influencer marketing manager to scale our global creator programme into a major performance channel. You’ll be responsible for the end-to-end management of our influencer strategy, transforming it from a brand-building exercise into a multi-million-pound revenue engine with a best-in-class approach to measurement and ROAS. This hybrid role is based three days per week in our London HQ.

What You’ll Do

• Execute end-to-end campaigns – Own the entire campaign lifecycle, from identifying and vetting creators to negotiating contracts, managing creative briefs, and ensuring flawless execution.
• Build a scalable creator network – Proactively source, recruit, and build lasting relationships with a diverse portfolio of influencers, from micro-creators to celebrity-level talent, across platforms like YouTube, Instagram, and TikTok.
• Own the channel P&L – Manage a seven-figure annual influencer budget, meticulously tracking spend and optimising for performance metrics including CAC, CPA, and ROAS.
• Implement performance-based structures – Design and negotiate innovative, performance-driven contracts to align creator incentives with our core business goals.
• Champion rigorous measurement – Implement and manage our influencer marketing platform and work with the data team to track direct and assisted conversions, ensuring we have a clear view of the channel\’s ROI.
• Manage creative and compliance – Oversee the content creation process, providing feedback to creators to ensure it is authentic, on-brand, high-performing, and compliant with all relevant advertising regulations.
• Integrate and amplify – Work closely with paid social and brand teams to amplify top-performing influencer content through paid channels and integrate creator stories into our broader marketing narratives.

Who You Are

• 4+ years of direct experience in influencer marketing, with a proven track record of managing and scaling programmes for a high-growth DTC or tech brand.
• Commercially astute and data-driven. You have a deep understanding of performance metrics and have experience managing a channel to strict CAC or ROAS targets.
• A strong negotiator and relationship builder. You are confident in managing contracts and have a natural ability to build rapport and trust with creators and their agents.
• Expert user of at least one major influencer marketing platform (e.g. Grin, Aspire, CreatorIQ) and proficient with analytics tools like Google Analytics.
• Deeply immersed in the creator economy. You have your finger on the pulse of platform trends, know who the rising stars are, and can spot a great brand-creator fit from a mile away.
• Meticulously organised and detail-oriented. You can flawlessly manage dozens of simultaneous campaigns and relationships.
• An excellent communicator who can provide clear, constructive feedback to creators and report concisely on performance to internal stakeholders.
• A creative thinker who understands what makes compelling, authentic content that drives action.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Hospitals and Health Care

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