At a Glance
- Tasks: Lead acquisition strategies and manage a multi-million-pound budget to attract new patients.
- Company: Voy, a dynamic health company supporting over 2 million members globally.
- Benefits: Hybrid work model, competitive salary, and direct access to the executive team.
- Other info: Opportunity to innovate across various channels and make a real impact on patient acquisition.
- Why this job: Take ownership from day one and drive significant growth in a fast-paced environment.
- Qualifications: 7+ years in acquisition marketing with experience managing large budgets and leading teams.
The predicted salary is between 60750 - 74250 £ per year.
We're looking for a Director of Acquisition to own how Voy acquires new patients.
You'll run a multi-million-pound budget across every acquisition channel and the team who deploy it.
Voy supports over 2 million members across the UK, Germany, Brazil, India, and Poland.
You'll have full ownership from day one, a direct line to the executive team, and a mandate to keep us scaling beyond 10 figures ARR.
This hybrid role is based three days per week in our London HQ.
What you'll do Own acquisition end to end: Manage the full acquisition budget across categories and channels.
Lead the channel teams: Manage and develop the team running paid social, paid search and our other channels. Set clear goals, give direct feedback, and raise the bar.
Decide where the budget goes: Set channel mix and budget allocation and back every call with data.
Scale creative testing: Work with our paid creative team to keep testing volume high and feed performance data back into what gets made next.
Open new channels: Build and run tests in TV, OOH, podcasts, influencers and partnerships, and scale the ones that pay back.
Own measurement: Set the standard for attribution and incrementality so we know what each channel adds and spend on that basis.
Partner cross-functionally: Work with brand, product, CRO and data on the full journey from first impression to paying customer.
Who you are7+ years leading acquisition or performance marketing, including taking a consumer brand from eight to ten figures in revenue.
You've owned a budget of 50M+ a year and answered for both volume and efficiency.
Expert in Meta and Google at scale, with working knowledge of attribution, incrementality testing and marketing mix modelling.
A player-coach: you can set multi-quarter strategy and still go deep in a Meta campaign with a channel manager.
You've built and led channel teams, and the people who worked for you got better at their jobs.
You work at pace, decide with incomplete information, and stay calm when things get messy.
You can present to the C-suite and coach a junior manager in the same afternoon.
Director of Acquisition - Weight Loss in London employer: Manual
At Voy, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through our supportive environment, where you can thrive as a Senior Product Manager in the dynamic field of healthcare innovation. With access to cutting-edge resources and a focus on patient-centric solutions, you'll have the opportunity to make a meaningful impact while enjoying a flexible work-life balance in a vibrant location.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Acquisition - Weight Loss in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Manual and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Manual are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Manual on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Manual. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Acquisition - Weight Loss in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Manual. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Manual:Show us that you’ve done your homework! In your application, briefly mention what you admire about Manual’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Manual
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Manual will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Manual, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
