At a Glance
- Tasks: Lead brand growth strategies and ensure impactful marketing campaigns drive business success.
- Company: Join Voy's dynamic Brand team, collaborating with creative minds.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Thriving culture that values collaboration and innovation.
- Why this job: Make a real impact on brand strategy and drive measurable growth in a fast-paced environment.
- Qualifications: 5+ years in brand or product marketing with strong strategic and analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
You’ll join Voy’s Brand team, reporting directly to the VP of Brand and working closely with the Head of Content. Sitting at the intersection of brand, product marketing, growth, and operations, this role plays a critical part in ensuring Voy’s brand investment translates into measurable business growth. While the Head of Content leads editorial and creative direction, you will own the strategic alignment, operational execution, and commercial effectiveness that makes the whole marketing engine run.
What You’ll Do
- Evolve brand and product marketing strategy, ensuring campaigns, propositions, and launches ladder up to a clear long‑term direction and measurable business growth.
- Take full ownership of key initiatives from strategy through to delivery — including campaign planning, go‑to‑market strategy, timelines, and cross‑functional coordination.
- Ensure brand investment delivers commercial impact through strong planning, prioritisation, reporting, and performance analysis.
- Lead channel strategy and budget allocation across ATL, social, PR, partnerships, and owned channels, ensuring spend is deployed for maximum return.
- Build differentiated value propositions grounded in customer insight, market understanding, and commercial opportunity.
- Create repeatable processes and ways of working across campaigns and launches to improve speed, alignment, and executional quality.
- Work across brand, growth, creative, and product teams to identify opportunities, remove bottlenecks, and improve how marketing operates.
- Define success metrics, monitor campaign and brand performance, and use insights to continuously refine strategy and execution.
Who You Are
- 5+ years across brand marketing, product marketing, growth, strategy, or related roles — with strong fundamentals across campaigns, propositions, launches, and GTM.
- Commercially minded — you understand how marketing drives growth, efficiency, and business performance, and you use that lens to prioritise and make decisions.
- Strategic but highly hands‑on — equally comfortable shaping big‑picture direction and rolling up your sleeves to get things done.
- A strong problem solver who thrives in ambiguity — you bring clarity, structure, and momentum to complex challenges.
- Data‑informed decision maker — you use customer insight, market research, and performance data to guide strategy, not just validate it.
- Multi‑channel confident — comfortable across ATL, PR, digital, and owned channels, with an analytical mindset for defining KPIs and measuring effectiveness.
- An excellent collaborator who builds trust across brand, growth, product, creative, and commercial teams.
- Bias for action — you have a track record of leading initiatives, driving alignment, and delivering results in fast‑moving environments.
Brand Growth Lead in London employer: Manual
At Voy, we pride ourselves on fostering a dynamic and collaborative work environment where creativity meets strategy. As a Brand Growth Lead, you will not only have the opportunity to shape impactful marketing initiatives but also benefit from our commitment to employee development and growth. With a focus on innovation and measurable results, working at our vibrant location offers unique advantages, including access to industry-leading resources and a culture that values diverse perspectives.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Growth Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their brand strategy and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Showcase your achievements! When discussing your past roles, focus on specific results you've delivered. Use metrics to demonstrate how your contributions have driven growth and efficiency—this is what employers want to see.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Brand Growth Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Brand Growth Lead role. Highlight your experience in brand marketing and growth strategies, and show us how your skills align with what we're looking for.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use specific examples of campaigns you've led or strategies you've implemented that resulted in measurable business growth.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can collaborate effectively and bring a unique perspective to our team, so don’t be afraid to show us who you are!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Manual
✨Know Your Brand Inside Out
Before the interview, dive deep into Voy's brand values, recent campaigns, and overall market positioning. Understanding their current strategies will help you articulate how your experience aligns with their goals and how you can contribute to their growth.
✨Showcase Your Strategic Mindset
Prepare examples that highlight your ability to develop and execute marketing strategies. Be ready to discuss specific campaigns you've led, the metrics you used to measure success, and how you adapted based on performance data. This will demonstrate your strategic thinking and hands-on approach.
✨Emphasise Collaboration Skills
Since this role involves working across various teams, be sure to share experiences where you've successfully collaborated with different departments. Highlight how you built trust and aligned objectives to drive results, showcasing your excellent interpersonal skills.
✨Be Data-Driven
Prepare to discuss how you've used data to inform your marketing decisions in the past. Bring examples of how customer insights and market research shaped your strategies, and be ready to talk about the KPIs you set and how you measured effectiveness in your previous roles.
