b Overview /b p In this role, you will lead integrated brand marketing to build a distinctive healthcare brand at Voy. You’ll partner with Brand, Creative, Content, Growth and Product teams to drive both brand and commercial outcomes. You will translate customer insights into compelling propositions and oversee campaigns from strategy through measurement. You’ll shape messaging, coordinate cross-functional initiatives, and optimize impact across channels to grow awareness, consideration and trust. /p b Responsibilities /b ul li Develop and execute integrated brand marketing across TV, OOH, paid and organic social, PR, influencers, partnerships and CRM /li li Turn customer insights into strategies and propositions and inform creative briefs /li li Lead campaigns from strategy and creative development to channel planning, production, launch and measurement /li li Drive go-to-market planning for new products, services and initiatives to ensure coordination and commercial effectiveness /li li Bridge brand and performance marketing by partnering with Paid and Growth to translate ideas across channels /li li Shape brand messaging and storytelling with creative teams to simplify healthcare topics and resonate with customers /li li Plan and deliver marketing initiatives, coordinate internal teams and external agencies, manage timelines and budgets /li li Measure and optimise marketing effectiveness with Growth and Analytics to improve future activity /li li Contribute to wider brand marketing strategy to build awareness, consideration, trust and preference across Voy’s categories /li li Identify opportunities to grow the brand through new initiatives and partnerships beyond major campaigns /li /ul b Key requirements /b ul li 5+ years in brand marketing with experience delivering integrated activity across multiple channels /li li Strategic and creative with ability to derive insights and translate into propositions /li li Strong storytelling ability and experience briefing and guiding creative teams /li li Commercially minded with understanding of how brand marketing drives acquisition and growth /li li Comfortable working across brand and performance channels (TV, OOH, paid social, organic, CRM) /li li Excellent communication and collaboration across multiple stakeholders and agencies /li li Strong project management skills with ability to manage multiple initiatives and deadlines /li li Curious and analytical, using research and performance data to inform decisions /li li Self-starter who can lead cross-functional teams in a fast-moving environment /li /ul ul li collaborative /li li analytical /li li strong storytelling /li li multichannel brand marketing /li li campaign planning and execution /li li brief writing and creative direction /li /ul
Integrated Brand Marketing Manager employer: Manual
At Voy, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through our supportive environment, where you can thrive as a Senior Product Manager in the dynamic field of healthcare innovation. With access to cutting-edge resources and a focus on patient-centric solutions, you'll have the opportunity to make a meaningful impact while enjoying a flexible work-life balance in a vibrant location.
