At a Glance
- Tasks: Drive growth for our menopause category through innovative marketing strategies and cross-functional collaboration.
- Company: Join a dynamic healthtech company focused on women's wellness and empowerment.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Fast-paced environment with opportunities to test ideas and influence strategy.
- Why this job: Make a real impact in women's health while shaping marketing strategies and driving growth.
- Qualifications: Experience in growth marketing, strong analytical skills, and a passion for women's health.
The predicted salary is between 50000 - 65000 € per year.
We’re looking for a commercially-minded, highly analytical Growth Marketing Manager to own and scale growth for our menopause category. This is a high-impact role at the intersection of marketing, product, and clinical, where you’ll shape how women discover, experience, and engage with care. You’ll join the Growth team, responsible for driving sustainable acquisition, conversion, and retention across Voy’s core categories. In this role, you’ll take ownership of the full growth funnel from first touch through to plan conversion and long-term retention, identifying the biggest levers of growth across paid, organic, product, and clinical experiences. This role goes beyond channel management. You’ll work cross-functionally with product, clinical, CRM, creative, data, and strategy teams to turn insights into scalable growth initiatives. You’ll have the autonomy to test, iterate, and influence category strategy while building a commercially strong and clinically responsible growth engine.
What You’ll Do
- Own growth performance for the menopause category, managing acquisition, conversion, CAC efficiency, and scalable revenue growth across the full funnel.
- Lead performance across core paid channels including paid search, paid social, and affiliates, continuously improving efficiency, creative performance, and conversion outcomes.
- Identify and unlock new growth opportunities across landing pages, pricing, messaging, product flows, and clinical pathways to improve user experience and commercial performance.
- Partner closely with CRM and lifecycle teams to improve lead capture, nurture journeys, retention, reactivation, and overall customer lifetime value.
- Build and execute a structured experimentation roadmap across acquisition, CRO, and product experience, using rapid testing and iteration to drive measurable impact.
- Define and evolve attribution frameworks, success metrics, and reporting structures using cohort analysis, funnel diagnostics, and incrementality thinking.
- Collaborate cross-functionally with product, creative, clinical, data, and strategy teams to deliver initiatives that improve both business performance and customer outcomes.
- Translate performance insights into clear recommendations for senior stakeholders, influencing roadmap prioritisation and investment decisions.
Who You Are
- You have strong experience in growth or performance marketing within a fast-growing DTC, consumer tech, healthtech, or subscription business.
- You bring hands-on expertise managing and scaling paid acquisition channels such as Meta, Google, affiliates, or other performance platforms.
- You’re commercially minded and understand that growth extends beyond channels into pricing, conversion, retention, and product experience.
- You’re highly analytical and hypothesis-driven, comfortable using data to identify opportunities, validate decisions, and prioritise initiatives.
- You take a full-funnel approach to growth, naturally thinking beyond acquisition and considering the entire customer journey and lifecycle.
- You’re comfortable working with ambiguity, moving quickly, and testing ideas without waiting for perfect conditions.
- You have strong spreadsheet and analytical skills, with experience using tools such as Google Sheets, Excel, Looker, or Tableau.
- You’re an effective communicator who can translate complex performance data into clear, actionable insights for cross-functional stakeholders.
Nice to have
- Experience in healthcare, wellness, femtech, or other regulated industries.
- Strong creative instincts and experience partnering closely with creative teams to develop high-performing campaigns and messaging.
- Understanding of organic growth channels including SEO, content, and PR.
Growth Marketing Manager - Womens Health employer: Manual
At Voy, we pride ourselves on being an exceptional employer that champions innovation and collaboration in the healthtech space. Our vibrant work culture fosters creativity and autonomy, allowing you to make a meaningful impact in women's health while enjoying comprehensive benefits and ample opportunities for professional growth. Join us in our mission to transform care for women, where your contributions will be valued and recognised in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager - Womens Health
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its growth strategies. We recommend practising your responses to common questions and having a few insightful questions ready to ask. Show them you’re genuinely interested in their mission and how you can contribute!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, send a thank-you email to express your appreciation and reiterate your enthusiasm for the role. It keeps you fresh in their minds and shows your professionalism.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you a leg up. Plus, it shows you’re proactive and really keen on joining our team!
We think you need these skills to ace Growth Marketing Manager - Womens Health
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Growth Marketing Manager role. Highlight your experience in growth or performance marketing, especially in healthtech or consumer tech. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about women’s health and how you can drive growth for our menopause category. Let us know what makes you tick and why you’d be a great fit for our team.
Showcase Your Analytical Skills:Since this role is highly analytical, don’t shy away from showcasing your data-driven mindset. Share examples of how you've used data to identify growth opportunities or improve conversion rates. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Manual
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to acquisition, conversion rates, and customer lifetime value. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Cross-Functional Collaboration
This role requires working with various teams like product, clinical, and creative. Prepare examples of how you've successfully collaborated across departments in the past. Highlight any projects where you turned insights into actionable strategies.
✨Be Ready to Experiment
The job involves testing and iterating on growth strategies. Think of specific instances where you've implemented A/B tests or other experimentation methods. Discuss what you learned from these experiences and how they influenced your approach to marketing.
✨Communicate Clearly
You'll need to translate complex data into actionable insights for stakeholders. Practice explaining your past projects and results in a straightforward manner. Use storytelling techniques to make your points relatable and engaging.
