Creative Lead, Brand

Creative Lead, Brand

Full-Time 42000 - 84000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead bold creative ideas that build brand fame and trust.
  • Company: Join MANUAL, a pioneering brand in health and wellness.
  • Benefits: Full-time role with hybrid work model and creative freedom.
  • Why this job: Shape memorable campaigns that resonate culturally and creatively.
  • Qualifications: 5+ years in brand or creative roles with strong communication skills.
  • Other info: Dynamic environment focused on health innovation and community.

The predicted salary is between 42000 - 84000 £ per year.

Join to apply for the Creative Lead, Brand role at MANUAL. We’re looking for a creative lead to help make our brand famous and build lasting trust. You will be the spark that turns insight into bold ideas and the critical link between brand strategy, cultural relevance, and creative excellence. Your job is to develop and champion work that earns attention, lodges in memory, and strengthens the bond between our brand and the world.

You’ll spend your days immersed in culture, advertising, and creative craft spotting opportunities for breakthrough moments, shaping ideas that stretch across channels, and working with teams to bring them to life. This is a chance to set the creative agenda with work that gets talked about, shared, and remembered. You rely on both strategic clarity and creative instinct, and you bring a deep technical craft whether that’s as a writer, art director, or another creative specialism to make ideas real. You’ll work alongside brand strategists, creatives, designers, production, marketeers and agencies to bring your ideas to life. This hybrid role is based three days per week in our London HQ.

What You’ll Do

  • Lead big brand ideas - Develop and shape bold, talkable creative ideas that build fame, trust, and long-term brand equity.
  • Write and shape powerful briefs - Turn strategic clarity and cultural insight into sharp, inspiring briefs.
  • Champion creative excellence - Set the creative standard not only in the brand team but in the business, pushing concepts to be braver, sharper, and more memorable.
  • Guide execution across channels - Direct other creatives and designers and collaborate with comms, social, and media teams to ensure big ideas are powerfully executed everywhere the brand shows up.
  • Monitor and learn - Measure impact through brand tracking, earned media, and cultural resonance feeding insights back to sharpen the next wave of work.

Who You Are

  • 5+ years of experience in brand, advertising, or creative roles, with a proven track record of using creativity to have outsized impact.
  • A big-idea thinker who can connect brand strategy, cultural insight, and creative execution into work that cuts through.
  • Deep understanding of brand building and how fame and trust are earned through long-term creative platforms, not one-offs.
  • Culturally fluent, instinctively aware of what’s happening in media, design, entertainment, and social, and how brands can participate meaningfully.
  • A strong creative craftsperson and exceptional in at least one area (copy, art direction, design, or equivalent), and able to use it to bring ideas to life.
  • A confident communicator who can inspire teams, give clear direction, and champion brave ideas with conviction.
  • Comfortable managing multiple projects in a fast-moving environment while maintaining creative quality.

We are destigmatising how people approach their health by offering easy access to diagnostics and a holistic range of treatments, as well as a community to help proactively improve one’s health and wellbeing. A place that didn’t exist until now.

Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Hospitals and Health Care

Creative Lead, Brand employer: Manual

At MANUAL, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture, where creativity thrives and innovation is celebrated. Our London HQ offers a dynamic environment for the Creative Lead, Brand role, providing opportunities for professional growth and collaboration with talented teams across various disciplines. With a commitment to destigmatising health and wellbeing, we empower our employees to make a meaningful impact while enjoying a flexible hybrid work model and a supportive community.
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Contact Detail:

Manual Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Creative Lead, Brand

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Show off your creative flair! When you get the chance to meet with hiring managers or team members, bring along a portfolio that showcases your best work. Make it visually appealing and ensure it reflects your unique style and approach.

✨Tip Number 3

Be prepared to discuss your ideas! In interviews, don’t just talk about your past experiences; share bold concepts you’d love to explore at MANUAL. This shows you’re not only a fit for the role but also genuinely excited about contributing to their brand.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to dive into the creative world with us.

We think you need these skills to ace Creative Lead, Brand

Creative Leadership
Brand Strategy
Cultural Insight
Creative Excellence
Brief Writing
Collaboration
Project Management
Brand Building
Communication Skills
Creative Craftsmanship
Cultural Fluency
Inspiration
Adaptability
Impact Measurement

Some tips for your application 🫡

Show Your Creative Spark: When you're applying for the Creative Lead role, let your creativity shine through in your application. Share bold ideas and examples of your work that demonstrate how you've turned insights into memorable campaigns. We want to see your unique perspective!

Craft a Compelling Brief: Just like you would for a project, write a sharp and inspiring brief about yourself. Highlight your experience, skills, and what makes you the perfect fit for this role. Remember, clarity is key, so make it easy for us to see your potential!

Be Culturally Relevant: Show us that you're in tune with current trends and cultural moments. Mention any recent projects or ideas that reflect your understanding of what's happening in media and design. This will help us see how you can connect our brand with the world.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to be part of our team!

How to prepare for a job interview at Manual

✨Know Your Brand Inside Out

Before the interview, dive deep into MANUAL's brand identity and values. Understand their mission to destigmatise health and how they connect with their audience. This knowledge will help you articulate how your creative vision aligns with their goals.

✨Showcase Your Creative Process

Be ready to discuss your creative process in detail. Prepare examples of past projects where you turned insights into bold ideas. Highlight how you collaborated with teams to bring those ideas to life, as this role requires strong teamwork and leadership.

✨Prepare for Cultural Relevance Questions

Expect questions about current trends in media, design, and advertising. Be prepared to share your thoughts on how brands can engage meaningfully with culture. This shows that you’re not just a big-idea thinker but also culturally fluent.

✨Demonstrate Your Craftsmanship

Since the role requires a strong creative craft, be ready to showcase your skills in your area of expertise, whether it’s copywriting, art direction, or design. Bring a portfolio that highlights your best work and be prepared to discuss the impact of your creative choices.

Creative Lead, Brand
Manual
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