At a Glance
- Tasks: Lead brand growth strategies and ensure impactful marketing campaigns drive business success.
- Company: Join Voy's dynamic Brand team, collaborating with creative minds.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on collaboration and innovation.
- Why this job: Make a real impact on brand strategy and drive measurable business growth.
- Qualifications: 5+ years in brand or product marketing with a strong commercial mindset.
The predicted salary is between 60000 - 80000 £ per year.
Overview
You’ll join Voy’s Brand team, reporting directly to the VP of Brand and working closely with the Head of Content. Sitting at the intersection of brand, product marketing, growth, and operations, this role plays a critical part in ensuring Voy’s brand investment translates into measurable business growth. While the Head of Content leads editorial and creative direction, you will own the strategic alignment, operational execution, and commercial effectiveness that makes the whole marketing engine run.
What You’ll Do
- Evolve brand and product marketing strategy, ensuring campaigns, propositions, and launches ladder up to a clear long‑term direction and measurable business growth.
- Take full ownership of key initiatives from strategy through to delivery — including campaign planning, go‑to‑market strategy, timelines, and cross‑functional coordination.
- Ensure brand investment delivers commercial impact through strong planning, prioritisation, reporting, and performance analysis.
- Lead channel strategy and budget allocation across ATL, social, PR, partnerships, and owned channels, ensuring spend is deployed for maximum return.
- Build differentiated value propositions grounded in customer insight, market understanding, and commercial opportunity.
- Create repeatable processes and ways of working across campaigns and launches to improve speed, alignment, and executional quality.
- Work across brand, growth, creative, and product teams to identify opportunities, remove bottlenecks, and improve how marketing operates.
- Define success metrics, monitor campaign and brand performance, and use insights to continuously refine strategy and execution.
Who You Are
- 5+ years across brand marketing, product marketing, growth, strategy, or related roles — with strong fundamentals across campaigns, propositions, launches, and GTM.
- Commercially minded — you understand how marketing drives growth, efficiency, and business performance, and you use that lens to prioritise and make decisions.
- Strategic but highly hands‑on — equally comfortable shaping big‑picture direction and rolling up your sleeves to get things done.
- A strong problem solver who thrives in ambiguity — you bring clarity, structure, and momentum to complex challenges.
- Data‑informed decision maker — you use customer insight, market research, and performance data to guide strategy, not just validate it.
- Multi‑channel confident — comfortable across ATL, PR, digital, and owned channels, with an analytical mindset for defining KPIs and measuring effectiveness.
- An excellent collaborator who builds trust across brand, growth, product, creative, and commercial teams.
- Bias for action — you have a track record of leading initiatives, driving alignment, and delivering results in fast‑moving environments.
Brand Growth Lead employer: Manual
At Voy, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a Brand Growth Lead, you will have the opportunity to drive impactful marketing strategies in a fast-paced environment, while benefiting from our commitment to employee growth through continuous learning and development. Located in a vibrant area, we offer unique advantages such as flexible working arrangements and a strong emphasis on work-life balance, making Voy a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Growth Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their brand strategy and think about how your experience aligns with their goals. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the Brand Growth Lead position. Keep it concise but impactful, highlighting your strategic mindset and hands-on approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and contributing to Voy’s growth.
We think you need these skills to ace Brand Growth Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Brand Growth Lead role. Highlight your experience in brand marketing and growth strategies, and show us how your skills align with what we're looking for.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use specific examples of campaigns you've led or strategies you've implemented that resulted in measurable business growth.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not only skilled but also a great fit for our team culture. Share your passion for brand marketing and why you want to join us at Voy.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you don’t miss out on any important updates during the process.
How to prepare for a job interview at Manual
✨Know Your Brand Inside Out
Before the interview, dive deep into Voy's brand values, recent campaigns, and overall market positioning. Understanding their brand narrative will help you articulate how your experience aligns with their goals and how you can contribute to their growth.
✨Showcase Your Strategic Mindset
Prepare examples that highlight your ability to develop and execute marketing strategies. Be ready to discuss specific campaigns you've led, focusing on how you measured success and adapted based on performance data. This will demonstrate your strategic thinking and hands-on approach.
✨Emphasise Collaboration Skills
Since this role involves working across various teams, be prepared to share instances where you've successfully collaborated with different departments. Highlight how you built trust and aligned objectives to drive results, showcasing your excellent interpersonal skills.
✨Be Data-Driven
Bring examples of how you've used data to inform your marketing decisions. Discuss how customer insights and market research have shaped your strategies in the past. This will show that you're not just creative but also a data-informed decision maker who understands the commercial impact of marketing.
