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- Tasks: Manage marketing automation platforms and create engaging client workflows.
- Company: Join a leading provider of energy market intelligence and advisory services.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a thriving industry.
- Qualifications: Experience with marketing automation platforms and strong digital marketing knowledge required.
- Other info: Apply with your CV to learn more about this exciting opportunity.
The predicted salary is between 28800 - 48000 £ per year.
We are seeking a skilled Marketing Automation Expert to join our client's dynamic marketing team. This role is pivotal in developing and implementing marketing automation strategies to enhance client engagement and drive business growth.
Our client is a provider of energy market intelligence and commercial advisory services. This company specialises in delivering actionable insights to businesses, industry bodies, and investors.
Key Responsibilities:- Manage the marketing automation platform, including workflows, segmentation, scoring, and reporting.
- Collaborate with cross-functional teams to create trigger-based client workflows aimed at reducing churn and promoting cross-sales.
- Develop content-led email nurture campaigns to effectively move prospects through the sales funnel.
- Proven experience in using marketing automation platforms, particularly in content-rich B2B environments.
- Proficiency in CRM systems and a strong understanding of digital marketing practices.
- Ability to analyse data from various platforms and integrate different marketing applications.
Please apply with your CV to receive more details.
Marketing Automation Specialist employer: MANU FORTI
Contact Detail:
MANU FORTI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Specialist
✨Tip Number 1
Familiarise yourself with the specific marketing automation platforms mentioned in the job description. If you have experience with tools like HubSpot, Marketo, or Pardot, be ready to discuss how you've used them to drive engagement and growth.
✨Tip Number 2
Brush up on your data analysis skills. Be prepared to talk about how you've used data to inform your marketing strategies, particularly in a B2B context. Highlight any specific metrics you've improved through your campaigns.
✨Tip Number 3
Showcase your collaboration skills. This role involves working with cross-functional teams, so think of examples where you've successfully partnered with others to create effective marketing workflows or campaigns.
✨Tip Number 4
Prepare to discuss your experience with content-led email nurture campaigns. Have examples ready that demonstrate how you've moved prospects through the sales funnel using targeted content and automation.
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Marketing Automation Specialist. Familiarise yourself with marketing automation platforms and B2B environments to tailor your application accordingly.
Highlight Relevant Experience: In your CV, emphasise your proven experience with marketing automation platforms and CRM systems. Provide specific examples of how you've successfully implemented strategies that enhanced client engagement or reduced churn.
Showcase Analytical Skills: Since the role requires data analysis, include any relevant experience where you've analysed data from various platforms. Mention tools or methodologies you used to derive insights and improve marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that not only summarises your qualifications but also expresses your enthusiasm for the role. Discuss how your skills align with the company's goals and how you can contribute to their marketing efforts.
How to prepare for a job interview at MANU FORTI
✨Know Your Marketing Automation Tools
Make sure you’re well-versed in the marketing automation platforms mentioned in the job description. Be prepared to discuss your experience with specific tools and how you've used them to drive engagement and growth.
✨Showcase Your Data Analysis Skills
Since the role requires analysing data from various platforms, be ready to share examples of how you've used data to inform your marketing strategies. Highlight any metrics or results that demonstrate your impact.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to client workflows or email campaigns. Think about past experiences where you successfully implemented similar strategies and be ready to explain your thought process.
✨Understand the Company’s Market
Research the energy market intelligence sector and understand the challenges and opportunities it presents. This knowledge will help you tailor your responses and show your genuine interest in the company’s mission.
