At a Glance
- Tasks: Lead our 2025 social media strategy to boost brand awareness and community growth.
- Company: Join a global brand transforming its social media presence.
- Benefits: Enjoy a hybrid work model with potential for contract extension.
- Why this job: Be creative, strategic, and impactful in a dynamic team environment.
- Qualifications: Experience in social media management, especially in regulated industries, is essential.
- Other info: Start date is January 2025; collaborate with global teams and agencies.
The predicted salary is between 36000 - 60000 £ per year.
Job Title: Social Media Manager
Location: London (Hybrid)
Contract Duration: Six Months (possibility of extension)
Start date: Jan 2025
Job Summary:
As the Social Media Manager, you will lead the execution of our 2025 social media strategy, driving brand awareness, engagement, and community growth for products. You will collaborate closely with internal teams, external agencies, and global stakeholders to deliver high-impact content and activations that align with business objectives and regulatory requirements. This role requires a blend of creativity, strategic thinking, and operational excellence to ensure our social channels drive measurable results.
Key Responsibilities:
Strategic Execution:
* Implement the 2025 social media strategy focused on growing followers, increasing engagement, and driving community interaction across platforms like Instagram and Facebook.
* Launch localised and interactive content, including educational posts, flavour highlights, and to resonate with our target audience.
* Deliver strategic collaborations, contests, and event activations to increase brand visibility and audience engagement.
Campaign Development:
* Plan and execute social media campaigns aligned with key growth buckets, such as festivals, pop-up activations, and collaborations.
* Utilise content creators for event coverage, real-time storytelling, and educational moments to enhance brand reach and engagement.
* Develop contests and challenges to incentivize user interaction and expand social reach.
Performance Monitoring:
* Conduct social listening and competitor analysis to optimize content relevance and identify emerging trends.
* Track and report on KPIs, such as follower growth, engagement rates, impressions, and conversions, to inform future strategy.
Collaboration:
* Work closely with marketing, CRM, and creative teams to align social media efforts with broader business goals.
* Partner with agencies to manage budgets, prioritize impactful activities, and ensure content compliance with legal and regulatory standards.
Compliance and Governance:
* Ensure all social media activities adhere to age-gating, geo-fencing, and PMI's marketing code requirements.
* Collaborate with legal teams to pre-approve all content and activations, maintaining transparency and compliance.
Qualifications and Skills:
* Proven experience in managing social media strategies, ideally within regulated industries.
* Expertise in platforms like Instagram, Facebook, and emerging channels relevant to target audiences.
* Strong analytical skills for measuring and reporting performance metrics.
* Creative thinking with a focus on engaging and interactive content creation.
* Excellent communication and collaboration skills, with experience working in global, cross-functional teams.
This role offers a unique opportunity to drive innovation in social media strategy while contributing to the transformation of a global brand.
Social Media Manager employer: ManpowerGroup
Contact Detail:
ManpowerGroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarize yourself with the latest trends in social media, especially on platforms like Instagram and Facebook. Understanding what content resonates with audiences can help you demonstrate your strategic thinking during interviews.
✨Tip Number 2
Showcase your experience with campaign development by preparing examples of successful social media campaigns you've managed. Be ready to discuss how you measured their success and what KPIs you focused on.
✨Tip Number 3
Highlight your collaboration skills by discussing past experiences where you worked with cross-functional teams or external agencies. This will show that you can effectively partner with others to achieve common goals.
✨Tip Number 4
Prepare to discuss how you ensure compliance with legal and regulatory standards in your social media strategies. Being knowledgeable about age-gating and geo-fencing will set you apart as a candidate who understands the industry's requirements.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Social Media Manager position. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in social media management, particularly in regulated industries. Emphasize your skills in strategic execution, campaign development, and performance monitoring.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of the brand's objectives. Mention specific examples of past campaigns you've managed and how they align with the responsibilities outlined in the job description.
Showcase Your Creativity: Include examples of your creative work in social media, such as links to successful campaigns or content you've developed. Highlight your ability to create engaging and interactive content that resonates with target audiences.
How to prepare for a job interview at ManpowerGroup
✨Showcase Your Creativity
As a Social Media Manager, creativity is key. Prepare examples of past campaigns you've executed that demonstrate your ability to create engaging and interactive content. Highlight how these campaigns drove brand awareness and engagement.
✨Understand the Brand's Voice
Familiarize yourself with the company's brand voice and values. During the interview, discuss how you would align your social media strategy with their existing branding while also bringing in fresh ideas.
✨Be Data-Driven
Since performance monitoring is crucial for this role, be ready to discuss how you use analytics to inform your strategies. Bring specific metrics from previous roles that showcase your ability to track KPIs and optimize content.
✨Prepare for Collaboration Questions
This position requires working closely with various teams. Think of examples where you've successfully collaborated with marketing, creative, or legal teams to achieve a common goal, and be prepared to share these experiences.