At a Glance
- Tasks: Lead the social media strategy for innovative smoke-free products and engage with global teams.
- Company: Join a forward-thinking company transforming the future of smoking alternatives.
- Benefits: Hybrid work model, creative freedom, and opportunities for career growth.
- Other info: Dynamic role with a focus on compliance and trend monitoring.
- Why this job: Be part of a revolutionary change and make a real impact in the industry.
- Qualifications: Degree in Marketing or Communications and experience in social media management.
The predicted salary is between 40000 - 50000 £ per year.
Contract: 3 months (Likely to be extended)
Location: Hybrid (Hammersmith (London) X3 days in the office)
Summary
Our client has chosen to do something incredible. They are totally transforming their business and building our future on smoke-free products that are a better choice than continued smoking. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
As the Social Media Manager, you will play a crucial role in developing, implementing, and monitoring the client's social media strategy for smoke-free products. You will work collaboratively with external agencies and global teams to ensure alignment with company goals and adherence to brand guidelines. Ensuring compliance with the clients marketing code and staying updated on regulatory changes are key aspects of this role. You will also monitor trends and analyze social media metrics to continuously improve content relevance and engagement.
Key Responsibilities
- Plan, implement, and monitor the clients social media strategy specifically for smoke-free products
- Develop and execute social media campaigns that align with company goals and brand guidelines
- Work closely with external agencies and global teams to ensure day-to-day activities align with the overall plan and adhere to guidelines
- Maintain effective communication with stakeholders to ensure seamless collaboration and campaign execution
Compliance
- Ensure all social media activities comply with the clients marketing code and other relevant regulations
- Stay informed about changes in regulations and guidelines affecting social media and marketing activities
Trend Monitoring
- Monitor both online and offline trends to ensure content is current, relevant, and engaging
- Analyze social media metrics and provide insights for continuous improvement
Operational Excellence
- Utilize ticketing processes effectively for managing tasks and communications
- Demonstrate experience working with globalized teams in regulated industries, ensuring all activities are well-coordinated and compliant
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field
- Proven experience in managing social media platforms and developing social media strategies
- Experience working in regulated industries, preferably tobacco or related sectors
- Strong understanding of social media KPIs, analytics tools, and reporting
- Excellent communication and collaboration skills
- Ability to stay updated with current social media trends and best practices
Skills
- Proficiency in social media platforms (Facebook, Instagram, YouTube, X, TikTok)
- Familiarity with compliance and regulatory guidelines related to marketing and social media
- Strong analytical skills to interpret data and provide actionable insights
- Effective time management and organizational skills
Personal Attributes
- Creative thinker with the ability to innovate and develop engaging content
- Detail-oriented with a strong focus on accuracy and compliance
- Self-motivated and able to work independently as well as part of a team
- Strong problem-solving skills and ability to adapt to changing priorities
Social Media Manager employer: ManpowerGroup
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StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ManpowerGroup and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ManpowerGroup are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ManpowerGroup on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ManpowerGroup. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ManpowerGroup. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ManpowerGroup:Show us that you’ve done your homework! In your application, briefly mention what you admire about ManpowerGroup’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ManpowerGroup
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ManpowerGroup will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ManpowerGroup, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
