At a Glance
- Tasks: Create and execute innovative e-commerce marketing campaigns to boost sales and engagement.
- Company: Join a leading global brand in a dynamic, hybrid work environment.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Be part of a creative team driving digital transformation in the e-commerce space.
- Why this job: Make an impact on global campaigns while collaborating with diverse teams.
- Qualifications: 5-7 years of e-commerce campaign experience and strong stakeholder management skills.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (Hybrid X3 days a week in the office; X2 remote)
Contract position
Overview
Creation of integrated Ecommerce marketing campaigns from concept to execution across the digital landscape to increase campaign activation frequency across markets and support revenue generation of kit sales for both LAS (Legal Aged Smoker) and LAU (Legal Aged User). The successful candidate needs to have strong digital marketing and campaign expertise, proven experience of stakeholder management and relationship building skills and the ability to be heard and represent effectively.
KEY RESPONSIBILITIES:
- Establish the Ecommerce channel campaign vision and calendar including themes in close collaboration with Brand, markets and Hubs.
- Create Ecommerce campaign strategies with the goal of generating qualified leads, growing kit sales and contributing to revenue growth with input from the cross functional SMEs (content, ECRM, Paid Media, brand retail and SEO).
- Design and delivery of each campaign strategic brief for IQOS.com, including messaging, campaign identity, objectives, key visuals requirements, driving relevant & persuasive content.
- Build and maintain an Ecommerce campaign library documenting all ecommerce campaigns with idea, execution, implementation results and references.
- Request, review and consolidate campaign reports for measuring the impact of the campaigns across all digital channels (including .com as a channel) and document key learnings and optimization for future campaigns in collaboration with performance teams.
- Drive E-commerce Campaign management process and 360 communications with channels accordingly while ensuring excellence in execution of the campaigns with Hubs, Web Operations and markets.
- Contribute to AB testing and Personalization ideation and analysis for each campaign.
- Be across other digital channels strategies for each of the campaigns to ensure strategic objectives aligned and met across all channels.
- Review and approval of all the campaign content and assets before Creative Review and the final validation from key stakeholders for IQOS.com.
- Preparation and communication of the toolboxes with the brand team and Central CX teams containing all channels strategy and assets.
- Communication of campaign results to key stakeholders.
Desired skills
- 5 -7 years + of E-commerce campaign experience.
- Global campaign execution experience - working with multiple markets and stakeholders.
- Experience with tracking/ GTM / analytics.
- Storytelling experience.
- Experience in pitching campaign ideas and presenting back to stakeholders.
Global E-Commerce Campaign Manager employer: ManpowerGroup
As a Cyber Security Specialist with us, you'll be part of a dynamic team dedicated to safeguarding our networks and systems in a collaborative and innovative environment. We prioritise employee growth through continuous training and development opportunities, ensuring you stay at the forefront of the ever-evolving cyber security landscape. Located in a vibrant area, we offer a supportive work culture that values your contributions and encourages a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Global E-Commerce Campaign Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like ManpowerGroup are looking for when hiring for a Global E-Commerce Campaign Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to ManpowerGroup for the Global E-Commerce Campaign Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at ManpowerGroup as a Global E-Commerce Campaign Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out ManpowerGroup’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Global E-Commerce Campaign Manager.
We think you need these skills to ace Global E-Commerce Campaign Manager
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at ManpowerGroup, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with ManpowerGroup's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at ManpowerGroup. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at ManpowerGroup
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that ManpowerGroup uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at ManpowerGroup. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
