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- Tasks: Create and execute innovative e-commerce marketing campaigns to boost sales and engagement.
- Company: Join a leading global brand in a dynamic, hybrid work environment.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Why this job: Make an impact on global campaigns while collaborating with diverse teams.
- Qualifications: 5-7 years of e-commerce campaign experience and strong stakeholder management skills.
- Other info: Be part of a creative team driving digital transformation in the e-commerce space.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (Hybrid X3 days a week in the office; X2 remote)
Contract position
Overview
Creation of integrated Ecommerce marketing campaigns from concept to execution across the digital landscape to increase campaign activation frequency across markets and support revenue generation of kit sales for both LAS (Legal Aged Smoker) and LAU (Legal Aged User). The successful candidate needs to have strong digital marketing and campaign expertise, proven experience of stakeholder management and relationship building skills and the ability to be heard and represent effectively.
KEY RESPONSIBILITIES:
- Establish the Ecommerce channel campaign vision and calendar including themes in close collaboration with Brand, markets and Hubs.
- Create Ecommerce campaign strategies with the goal of generating qualified leads, growing kit sales and contributing to revenue growth with input from the cross functional SMEs (content, ECRM, Paid Media, brand retail and SEO).
- Design and delivery of each campaign strategic brief for IQOS.com, including messaging, campaign identity, objectives, key visuals requirements, driving relevant & persuasive content.
- Build and maintain an Ecommerce campaign library documenting all ecommerce campaigns with idea, execution, implementation results and references.
- Request, review and consolidate campaign reports for measuring the impact of the campaigns across all digital channels (including .com as a channel) and document key learnings and optimization for future campaigns in collaboration with performance teams.
- Drive E-commerce Campaign management process and 360 communications with channels accordingly while ensuring excellence in execution of the campaigns with Hubs, Web Operations and markets.
- Contribute to AB testing and Personalization ideation and analysis for each campaign.
- Be across other digital channels strategies for each of the campaigns to ensure strategic objectives aligned and met across all channels.
- Review and approval of all the campaign content and assets before Creative Review and the final validation from key stakeholders for IQOS.com.
- Preparation and communication of the toolboxes with the brand team and Central CX teams containing all channels strategy and assets.
- Communication of campaign results to key stakeholders.
Desired skills
- 5 -7 years + of E-commerce campaign experience.
- Global campaign execution experience - working with multiple markets and stakeholders.
- Experience with tracking/ GTM / analytics.
- Storytelling experience.
- Experience in pitching campaign ideas and presenting back to stakeholders.
Global E-Commerce Campaign Manager employer: ManpowerGroup
Contact Detail:
ManpowerGroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global E-Commerce Campaign Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your previous campaigns and successes. This is your chance to shine and demonstrate your expertise in e-commerce marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their e-commerce strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Global E-Commerce Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Global E-Commerce Campaign Manager role. Highlight your digital marketing expertise and any relevant campaign management experience to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Share specific examples of your past successes in e-commerce campaigns and how you’ve effectively managed stakeholders.
Showcase Your Storytelling Skills: Since storytelling is key in this role, don’t forget to weave in narratives about your previous campaigns. How did you engage audiences? What was the impact? We love hearing about your creative process!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining the StudySmarter team!
How to prepare for a job interview at ManpowerGroup
✨Know Your Campaigns
Before the interview, dive deep into the company's previous e-commerce campaigns. Understand their strategies, successes, and areas for improvement. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Stakeholder Skills
Prepare examples of how you've successfully managed relationships with various stakeholders in past roles. Be ready to discuss specific challenges you faced and how you navigated them. This will demonstrate your ability to communicate effectively and build rapport, which is crucial for this role.
✨Be Data-Driven
Familiarise yourself with key metrics used in e-commerce campaigns. Be prepared to discuss how you've used data analytics to drive campaign decisions and improvements. Highlighting your analytical skills will show that you can contribute to measuring campaign success and optimising future efforts.
✨Craft a Compelling Story
Since storytelling is a desired skill, think about how you can present your career journey as a narrative. Prepare a concise story that highlights your relevant experiences, focusing on your achievements in e-commerce campaign management. This will help you connect with the interviewers and leave a lasting impression.
