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- Tasks: Lead CRO strategy and manage experimentation for e-commerce websites.
- Company: Join ManpowerGroup, a leader in tech and marketing recruitment.
- Benefits: Enjoy a hybrid work model and opportunities for professional growth.
- Why this job: Make a real impact on customer journeys and conversion rates.
- Qualifications: Bachelor's degree and 2+ years in e-commerce CRO roles required.
- Other info: Work with cutting-edge tools like Adobe Target and collaborate with diverse teams.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid (office Hammersmith, London)
Start Date: ASAP
As a CRO and UX lead, you will manage, prioritise and execute the experimentation roadmap, implementing CRO strategy and engaging a wide variety of different stakeholders to drive experimentation and improvements online for our B2C websites and e-commerce platforms. You will conduct user research, plan, design, test, measure and implement new activity that will ensure customer journey is seamless and increases conversion.
Responsibilities
- Lead CRO strategy from ideation to execution aimed at increasing the e-commerce core KPIs across channels and campaigns.
- Implement A/B, multivariate tests and personalisation including planning and reporting.
- Data-driven insights, comprehensive KPI-focused analysis, and strategic evaluation and implementation.
- Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan.
- Manage CRO budget and ensure ROI as part of performance reviews.
- Conduct user research, usability testing, and web analytics to identify customer needs and pain points.
- Optimize web pages and interfaces for conversion, retention, and engagement using A/B testing, multivariate testing, and personalization tools.
- Work with Adobe Target and our agency to create and deliver personalized experiences and recommendations for different customer segments and scenarios.
- Collaborate with product owners, developers, and content writers to ensure alignment of UX and CRO goals and strategies.
- Stay updated on the latest trends and best practices in UX and CRO.
- Assisting the eCommerce team with building campaign promotions on the website.
- Present test insights, complex findings and recommendations to inform business decisions and the overall roadmap.
Candidate Criteria
- Bachelor's degree in Marketing, Analytics, Computer Science or a related field required.
- Experience in a similar role managing experimentation program for an ecommerce website.
- 2+ years of experience working with Adobe Target.
- Solid understanding of CRO, digital marketing & data analysis using GA.
- Passion for the digital domain and use of technology to solve business problems.
- Time management with ability to prioritise tests, whilst managing stakeholders.
- Ability to learn new technologies at high level to identify use opportunities.
- Be self-motivated, responsive, professional, and dedicated to customer success.
- Possess an innovative, problem-solving, and solutions-oriented mindset.
- Exceptional organizational, presentation, and communication skills – both verbal and written.
- Experience with tag management systems and data layers.
Seniority level: Associate
Employment type: Contract
Job function: Information Technology and Design
Industries: Tobacco Manufacturing
CRO & UX Lead employer: ManpowerGroup
Contact Detail:
ManpowerGroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO & UX Lead
✨Tip Number 1
Network with professionals in the CRO and UX fields. Attend industry meetups or webinars to connect with others who may have insights or even know about job openings. Engaging with the community can help you get noticed.
✨Tip Number 2
Familiarise yourself with Adobe Target and other tools mentioned in the job description. Consider taking online courses or certifications to enhance your skills, as this will demonstrate your commitment and expertise during interviews.
✨Tip Number 3
Prepare to discuss specific examples of past projects where you've successfully implemented CRO strategies. Be ready to share metrics that showcase your impact on conversion rates and user experience improvements.
✨Tip Number 4
Stay updated on the latest trends in UX and CRO by following relevant blogs, podcasts, and thought leaders. This knowledge will not only help you in interviews but also show your passion for the field.
We think you need these skills to ace CRO & UX Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRO and UX, particularly any work with e-commerce platforms. Use specific examples that demonstrate your ability to manage experimentation programs and improve conversion rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and technology. Mention your experience with Adobe Target and data analysis, and how these skills can contribute to the company's goals. Be sure to align your personal values with the company's mission.
Showcase Your Analytical Skills: Provide examples of how you've used data-driven insights to inform decisions in previous roles. Highlight any specific KPIs you have improved through your CRO strategies, and be prepared to discuss these in detail during an interview.
Prepare for Interviews: Research common interview questions related to CRO and UX. Be ready to discuss your approach to user research, A/B testing, and collaboration with cross-functional teams. Practise articulating your thought process and problem-solving strategies.
How to prepare for a job interview at ManpowerGroup
✨Showcase Your Data-Driven Mindset
As a CRO & UX Lead, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss specific examples of how you've used data to inform your decisions and improve conversion rates in previous roles.
✨Familiarise Yourself with Adobe Target
Since the role requires experience with Adobe Target, make sure you can speak confidently about your past projects using this tool. Highlight any successful A/B tests or personalisation strategies you've implemented.
✨Prepare for Stakeholder Engagement
You'll be working with various stakeholders, so it's crucial to show that you can communicate complex ideas clearly. Think of examples where you've successfully collaborated with teams or presented findings to non-technical audiences.
✨Stay Updated on UX and CRO Trends
The digital landscape is always evolving, so demonstrate your passion for staying current. Mention any recent trends or best practices in UX and CRO that you've been following and how they could apply to the company's goals.
