At a Glance
- Tasks: Support the CRO team in creating impactful A/B tests and enhancing customer journeys.
- Company: Join a forward-thinking company leading the transition to smoke-free products.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a chance to shape a global CRO programme.
- Why this job: Make a real difference by driving data-informed decisions and championing a culture of experimentation.
- Qualifications: 2-3 years in E-commerce with a focus on Conversion Rate Optimisation.
The predicted salary is between 36000 - 60000 £ per year.
As we transition toward a smoke-free future, we're embracing bold innovation and digital excellence. This transformation brings immense opportunity, especially in how we engage with adult consumers through smarter, science-backed alternatives to smoking. Our Smoke-Free Product function is at the heart of this change, becoming more agile, consumer-centric, and data-driven. Within this journey, Conversion Rate Optimization plays a pivotal role. We're building a culture that values experimentation, continuous learning, and measurable impact - where every test is a step towards delivering better digital experiences.
As part of our growing global Digital Commerce team, we are looking for a CRO executive to help shape best-in-class A/B tests and customer journeys that drive conversion. You will collaborate with web product owners and CX Managers in embedding CRO principles across our platform, campaigns, and toolboxes - ensuring that every decision is backed by insight, and every improvement is validated through testing. This is your chance to make a real difference. You'll advocate for a test-and-learn mindset, champion data-informed decisions, and help scale a culture of experimentation across teams and markets. Together, we'll turn insights into action and deliver meaningful change for millions of adult smokers worldwide.
About the role: As a Conversion Rate Optimisation Executive, you'll play a key role in supporting our Conversion Rate Optimisation team in their next phase of growth. You'll work closely with the Head of CRO, cross-functional teams including UX, Analytics, Audience Insight, Category teams, and our Product owners to coordinate our updates, streamline processes, and identify opportunities to enhance the consumer journey through our personalisation strategy. This is a great opportunity to join a global CRO programme where you can help shape the future of the programme.
Key Responsibilities:
- Assisting the CRO Team with test ideation
- Work cross-functionally with UX, Product, and our Performance teams to translate insights into A/B tests
- Champion a test and learn mindset across teams and markets
- Coordinate CRO-related updates such as our team newsletter
- Track and manage market-specific requests and ensure timely communication of updates
- Maintain and update internal documentation, including our dedicated SharePoint site and our Jira & Confluence space
- Prepare regular status roadmap reports for internal stakeholders
- Assist with administrative and business support tasks as required such as access management system support for a third-party agency
What We're Looking For:
- 2-3+ years of experience in E-commerce, with a strong focus on CRO
- Excellent written and verbal communication skills with the ability to communicate clearly to stakeholders
- Excellent PowerPoint skills - able to design engaging slides that tell a story
- Ability to work independently and manage multiple tasks effectively
- A collaborative team player who is adaptable and proactive
- Experience working with third party vendors or agencies (Desirable but not essential)
- Knowledge of specific A/B testing tools such as Adobe Target/ Optimizely (Desirable but not essential)
CRO Executive employer: ManpowerGroup
As a Cyber Security Specialist with us, you'll be part of a dynamic team dedicated to safeguarding our networks and systems in a collaborative and innovative environment. We prioritise employee growth through continuous training and development opportunities, ensuring you stay at the forefront of the ever-evolving cyber security landscape. Located in a vibrant area, we offer a supportive work culture that values your contributions and encourages a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Executive
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like ManpowerGroup are looking for when hiring for a CRO Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to ManpowerGroup for the CRO Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at ManpowerGroup as a CRO Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out ManpowerGroup’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRO Executive.
We think you need these skills to ace CRO Executive
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at ManpowerGroup, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with ManpowerGroup's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at ManpowerGroup. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at ManpowerGroup
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that ManpowerGroup uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at ManpowerGroup. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
