At a Glance
- Tasks: Support the CRO team in creating impactful A/B tests and enhancing customer journeys.
- Company: Join a forward-thinking company leading the transition to smoke-free products.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a chance to shape a global CRO programme.
- Why this job: Make a real difference by driving data-informed decisions and championing a culture of experimentation.
- Qualifications: 2-3 years in E-commerce with a focus on Conversion Rate Optimisation.
The predicted salary is between 36000 - 60000 £ per year.
As we transition toward a smoke-free future, we're embracing bold innovation and digital excellence. This transformation brings immense opportunity, especially in how we engage with adult consumers through smarter, science-backed alternatives to smoking. Our Smoke-Free Product function is at the heart of this change, becoming more agile, consumer-centric, and data-driven. Within this journey, Conversion Rate Optimization plays a pivotal role. We're building a culture that values experimentation, continuous learning, and measurable impact - where every test is a step towards delivering better digital experiences.
As part of our growing global Digital Commerce team, we are looking for a CRO executive to help shape best-in-class A/B tests and customer journeys that drive conversion. You will collaborate with web product owners and CX Managers in embedding CRO principles across our platform, campaigns, and toolboxes - ensuring that every decision is backed by insight, and every improvement is validated through testing. This is your chance to make a real difference. You'll advocate for a test-and-learn mindset, champion data-informed decisions, and help scale a culture of experimentation across teams and markets. Together, we'll turn insights into action and deliver meaningful change for millions of adult smokers worldwide.
About the role: As a Conversion Rate Optimisation Executive, you'll play a key role in supporting our Conversion Rate Optimisation team in their next phase of growth. You'll work closely with the Head of CRO, cross-functional teams including UX, Analytics, Audience Insight, Category teams, and our Product owners to coordinate our updates, streamline processes, and identify opportunities to enhance the consumer journey through our personalisation strategy. This is a great opportunity to join a global CRO programme where you can help shape the future of the programme.
Key Responsibilities:
- Assisting the CRO Team with test ideation
- Work cross-functionally with UX, Product, and our Performance teams to translate insights into A/B tests
- Champion a test and learn mindset across teams and markets
- Coordinate CRO-related updates such as our team newsletter
- Track and manage market-specific requests and ensure timely communication of updates
- Maintain and update internal documentation, including our dedicated SharePoint site and our Jira & Confluence space
- Prepare regular status roadmap reports for internal stakeholders
- Assist with administrative and business support tasks as required such as access management system support for a third-party agency
What We're Looking For:
- 2-3+ years of experience in E-commerce, with a strong focus on CRO
- Excellent written and verbal communication skills with the ability to communicate clearly to stakeholders
- Excellent PowerPoint skills - able to design engaging slides that tell a story
- Ability to work independently and manage multiple tasks effectively
- A collaborative team player who is adaptable and proactive
- Experience working with third party vendors or agencies (Desirable but not essential)
- Knowledge of specific A/B testing tools such as Adobe Target/ Optimizely (Desirable but not essential)
CRO Executive employer: ManpowerGroup
As a Cyber Security Specialist with us, you'll be part of a dynamic team dedicated to safeguarding our networks and systems in a collaborative and innovative environment. We prioritise employee growth through continuous training and development opportunities, ensuring you stay at the forefront of the ever-evolving cyber security landscape. Located in a vibrant area, we offer a supportive work culture that values your contributions and encourages a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best A/B tests and CRO projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common CRO-related questions. Be ready to discuss your experience with data-driven decisions and how you've championed a test-and-learn mindset in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our transformation journey.
We think you need these skills to ace CRO Executive
Some tips for your application 🫡
Show Your Passion for CRO:When you're writing your application, let your enthusiasm for Conversion Rate Optimisation shine through. We want to see how you can contribute to our mission of creating better digital experiences, so share any relevant projects or experiences that highlight your passion!
Tailor Your Application:Make sure to customise your CV and cover letter to align with the job description. Highlight your experience in E-commerce and any specific tools you've used, like Adobe Target or Optimizely. This shows us that you understand what we're looking for and how you can fit into our team.
Be Clear and Concise:We appreciate clear communication, so keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. Remember, we’re looking for someone who can communicate effectively with stakeholders!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture while you’re at it!
How to prepare for a job interview at ManpowerGroup
✨Know Your CRO Basics
Before the interview, brush up on your knowledge of Conversion Rate Optimisation. Understand key concepts like A/B testing, user experience principles, and data analysis. Being able to discuss these topics confidently will show that you’re serious about the role.
✨Showcase Your Communication Skills
Since excellent communication is crucial for this position, prepare examples of how you've effectively communicated insights or strategies in previous roles. Think about times when you’ve had to present data or collaborate with cross-functional teams.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations related to CRO. For instance, be ready to discuss how you would approach a failed A/B test or how you would advocate for a test-and-learn mindset within a team. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Demonstrate Your Passion for Experimentation
This role is all about fostering a culture of experimentation. Share your experiences with testing and learning, whether it’s through personal projects or professional work. Highlight any innovative ideas you’ve implemented and the impact they had on conversion rates.
